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The future of advertising
- The future of advertising. Matt Dickman//Fleishman-Hillard//MCAD//MIMA//March 17, 2008
- Welcome.
- First, let’s make a deal.
- About me.
- http://www.google.com/search?&q=matt+dickman
- The foundation for tomorrow is here today.
- If you don’t like change, you’re going to like irrelevance even less. General Eric Shineski, Retired Chief of Staff, U.S. Army
- The world has changed.
- 1.0 2.0
- 3.0
- The faces have changed.
- “The best idea is boss” -CP+B
- The roadmap changed.
- The language changed.
- <html> <head> <title>The web changed things.</title> </head> <body> Hello World! </body> </html>
- The pace changed.
- Choice is growing exponentially.
- Marketers are at a crossroads.
- Most agencies were not built for dialogue.
- Traditional digital is running rampant.
- Most marketers on Facebook use it as a broadcast platform.
- They were created to push.
- And shout.
- Sometimes that works.
- Advertising is better at emotion.
- http://youtube.com/watch?v=NRAhyl1fC4w
- It just doesn’t work in a vacuum.
- Or a silo.
- PR Advertising
- PR Advertising Interactive
- PR Interactive
- Advertising Interactive
- Today.
- PR Advertising Interactive
- Tomorrow.
- PR Advertising Interactive
- Marketing
- Experiences rule.
- Storytelling is a must.
- Creating and enabling fans.
- 1-to-1.
- Location agnostic.
- Portable.
- Widgets are portable, brand gateways.
- Time agnostic.
- We have to listen and adapt.
- End of interruption.
- Social media will be the standard.
- It’s all social.
- It’s all personal.
- The “me” economy.
- 15 megabytes is the new 15 minutes.
- Consumer buzz can be great.
- Or really bad.
- Hurricane Kohls.
- Paul McEnany | http://heehawmarketing.typepad.com
- Wal-Mart flog.
- Either way, it spreads quickly.
- They don’t call it viral for nothing.
- We have to keep our eyes open.
- And look below the surface.
- Micromedia.
- Minneapolis bridge collapse.
- Bridge collapses - 6:00pm
- I hear about it on Twitter a little after 6pm.
- The story unfolds.
- 29 minutes
- 45 minutes
- 45 minutes
- 49 minutes
- Mainstream media catches up.
- 1 hour
- Some alert friends.
- 1 hour 42 minutes
- Some ask questions.
- 3 hours 8 minutes
- Some reflect back.
- People upload images.
- Distributed through widgets.
- And through mashups.
- There are even new worlds to explore.
- Marketing
- Put strategy first.
- Adding value should be the goal.
- Thank you! Matt Dickman mattdickman@gmail.com http://technomarketer.typepad.com
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