Presentation on micromedia to the Cleveland Web Association at its State of the Web 2008 event. (This is the shortened version meant to last 15-20 minutes.)

1. Micromedia
The next big, small thing
Matt Dickman
Director of Digital Marketing, Fleishman-Hillard

2. <spiel>

9. </spiel>

10. On with the show

11. We live in a world of
macromedia

16. Macromedia = Frenetic,
generic content

17. Delivered how they want

20. So, what is micromedia?

21. AKA micro-blogging

23. No, not that kind of
micromedia

24. We have to look hard

27. We have to look below
the surface

40. is twittering: tiny phone keyboard = typos.

41. Personal

42. User generated

43. Nearly instant/real-time

44. Super connected

45. Short
(140 chars, 30 second video,
photos, 10 second audio)

46. Example

47. Minnesota bridge
collapse

48. Bridge collapses -
6:00pm

50. 29 minutes

52. 45 minutes

54. 45 minutes

56. 49 minutes

57. Mainstream media
finally catches up

59. Some alert friends

61. 1 hour 42 minutes

62. Some ask questions

64. 3 hours 8 minutes

65. Some reflect back

67. People upload pics
from the field

69. Multi-platform

76. Multi-format

77. Text, audio, video,
photography

78. Mobile is key

79. US mobile content
consumption (1000s)
Source: M:Metrics 2006

80. US mobile content
consumption (1000s)
Source: M:Metrics 2006

81. US mobile content
consumption (1000s)
Source: M:Metrics 2006

82. US mobile content
consumption (1000s)
Source: M:Metrics 2006

83. US mobile content
consumption (1000s)
Source: M:Metrics 2006

84. US mobile content
consumption (1000s)
Source: M:Metrics 2006

85. Camera phone impact
% Penetration
Source: M:Metrics 2006

86. Camera phone impact
% Penetration
Source: M:Metrics 2006

87. Open platforms

89. Embed anywhere

91. Opportunities for
marketers abound

92. Listen

93. Research

94. Broadcast

95. Promote

96. Respond

97. Conversations

99. Better late than never

105. Thank you.
Presentation will be available for download at
http://technomarketer.typepad.com