Mats Utberg

Stockholm Sweden

Creative Director & Co-Founder + Head Teacher

Advertising / Marketing / PR

20+ years in Adland working for Apple, Abba Seafood, Arla, Carlsberg, Converse, Cederroth, Comviq/ Tele2, Finnair, IKEA, Volvo Cars, Gore Bike/Running Wear, GP, Posten, Semper Babyfood etc. Creative Director of shop voted "Agency of the Year" in 2001 & 2003, Head Teacher at Berghs School of Communication elected best in the World 2009, 2010 and 2014 (Future Cannes Lions). Co-Founder of TEEM and Creative Director at Apple Sweden (freelance). Got lucky and have, to date, won over 50 national and international Effectiveness and Creativity awards. Goals: Stay hungry, stay foolish Specialty: Communication concepts, copywriting, branding. Coaching creative teams to perform even better.