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1. For online marketers there are several important things
you will want to closely pay notice to. These will allow you
lasting existence in the market and enhance your business
success.

2. A few online advertisers may not be informed of Google's
advertising rules same with YouTube's. These 'Terms of
Service and Advertising Policies' need to be studied from
time and time again, just so you know and be aware that
they exist. These will also help you from having a Google
or a YouTube 'slap'.

3. A slap is what small businesses commonly term for the
damaging steps Google is taking for a non-compliant
online advertising. Google uses Adwords to assist
entrepreneurs advertise their page and eventually
translate important searches to potential cash flow. This
cost them like US $0.30-0.61 per click on their ad.
However, when Google finds out that the webpage is not
that relevant or not able to provide sufficient information,
it can increase the amount to US $10 per click, which is
way too expensive for small businesses. Google can also
modify your Page Ranking (PR) thus would boost your cost
per click or disallow your ad and worse, disconnect your
account without due warning.

4. Here are four ways to avoid the Google and YouTube slap.

5. 1.Have high quality content. Nothing discounts high
quality content. It has increased from the 250 to 400-word
content at the least to provide meaningful information on
the ad. However, text content must be relative to the
videos, as having more video ads with lesser text or the
other way around makes your webpage appear like a
spam.

6. For YouTube, choose keywords that target your videos. Do
not use many different keywords all at the same time.
Make your videos correspondent and do not use your
videos to boost your business too aggressively.

7. 2.Get ready to provide proof of verification. Watch out for
the terms "best", "No. 1", "Free", or any other
superlatives. Make sure you have third-party proof
accessible in your website. The verification must be from
someone independent. Make certain your ad passes
through online verification and these services are offered
by DoubleVerify, AdSafeMedia and AXPose.

8. For YouTube, simply access your YouTube Content
Verification Application Program.

9. 3.Establish external links on your page. It is not enough to
have internal links alone on your webpage. It's beneficial
to have peripheral links which help form your webpage's
credibility. This allows you and some other web owners to
exchange links, which help advance the desired traffic. You
may see some available online help tips on how to set up
these links.

10. 4.Abide by the policies and instructions. AdWords Policy
Center summarized Google's Advertising Principles. These
are the things to carefully consider when it comes to your
ads: 1.Positive Experience to Users - relating to the
recommended Ad format, Website Functionality and
Usefulness 2.Truthful and Accurate Advertising - referring
to the content's Relevance, Clarity and Accuracy 3.Legal -
compliance to all laws and regulations 4.Safety and
Security - guarding against user trustworthiness and spam
techniques to use 5..Transparency and Privacy - adherence
against violation of user's trust or privacy 6.Brand -
compatibility with Google's brand decisions.

11. YouTube also provides a detailed explanation of the
policies under the Community Guidelines where online
advertisers must ensure conformity with the technical
guidelines and the terms of use.

12. These are just four of the countless other ways offered to
avoid the slap. They are simple to remember and will
provide useful tips for your business.

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