101 reasons why Q is a better alternative to spss. Q is for the analysis of survey data. For novice to expert market researchers.

1. 101reasons why Q is BETTER alternative to SPSS
EASY DATA MANIPULATION
STATISTICAL TESTING
WEIGHTING
FILTERS
BETTER UNDERSTANDING OF DATA
VARIABLE CREATION AND DATA MANIPULATION
TEXT DATA
CROSSTABS
REPORTING
TIME SERIES
DATA UPDATING
MULTIVARIATE ANALYSIS
LEARNING Q

2. 101reasons why Q is BETTER alternative to SPSS
EASY DATA MANIPULATION
101reasons why Q is BETTER alternative to SPSS
All tables automatically update when input
variables are modified
5
Easy recoding of numeric variables6
Automated midpoint coding and
quantification of all data in a project
7
Easily find data using Quick Search1
Drag and drop to merge data2
Easily compute Top 2 Box Scores and other NETs without
any scripting
3
Automated computation of top 2 box scores
for all data in a project
4

3. 101reasons why Q is BETTER alternative to SPSS
EASY DATA MANIPULATION CONT’D
101reasons why Q is BETTER alternative to SPSS
Automated clever-sorting of tables (e.g., excluding None
of These and Others).
9
Easy sorting of tables8

4. 101reasons why Q is BETTER alternative to SPSS
STATISTICAL TESTING
101reasons why Q is BETTER alternative to SPSS
Tests of statistical significance on tables10
Tests of statistical significance on charts11
Tests of statistical significance for weighted
data
13
Tests of statistical significance for multiple
response data14
Multiple comparison corrections for all types
of data (proportions, means, rankings, etc.)15
Multiple levels of statistical significance
on a table
16
Choice of style of significance test: arrows, colors and
column comparison letters. Show the four variants
shown below, perhaps next to each other or transitioning
between them.
12

5. 101reasons why Q is BETTER alternative to SPSS
STATISTICAL TESTING CONT’D
101reasons why Q is BETTER alternative to SPSS
Advanced customization of automated statistical tests18
Tests of statistical significance for grids19
Automatic selection of statistical testing, from amongst
dozens of different tests
17

6. 101reasons why Q is BETTER alternative to SPSS
Target weighting20
Rim weighting21
Automatically compute weights within time periods22
WEIGHTING
101reasons why Q is BETTER alternative to SPSS
Weights that gross up to the population,
without invalidating the statistical tests
27
Weighted and unweighted
counts on the same table
28
Automatically compute weights for each wave
of a study
24
Different weights for different tables25
Computation of effective sample size26
Automatically update weights when new data is
imported
23

7. 101reasons why Q is BETTER alternative to SPSS
FILTERS
101reasons why Q is BETTER alternative to SPSS
Create filters directly by selecting cells on a crosstab29
Apply multiple filters at the same time30
Filters are remembered and can be re-applied31
Each table remembers, and re applies, the
most recent filter used on it
32
An advanced filter creating interface that
understands different types of data
(e.g., multiple response, categorical,
numeric, dates)
33
Previewing of advanced filters, so that
you can easily check their logic
34

8. 101reasons why Q is BETTER alternative to SPSS
BETTER UNDERSTANDING OF DATA
101reasons why Q is BETTER alternative to SPSS
Automatically identifies multiple response sets when
importing data
35
Automatic recognition of rating scales36
Automatic recognition of brand association grids37
Automatic recognition and tidying of the
major data file sources (SurveyMonkey,
SurveyGizmo, etc.)
38
Drag and drop data stacking39
Overlay multiple data files (e.g., household,
transaction and occasion data)
40

9. 101reasons why Q is BETTER alternative to SPSS
VARIABLE CREATION & DATA MANIPULATION
101reasons why Q is BETTER alternative to SPSS
Automatically compute summary statistics
for all variables in a study
47
Automated variable creation (e.g., sums, averages,
counts)
41
Automated merging of different versions of the same
question
42
Excel-style computation for novices43
A much more sophisticated and powerful scripting syntax
(JavaScript)
44
Previewing of constructed filters, so that you
can easily check
their logic
45
Easily check how all variables have been
constructed (no need to manually document work)
46

10. 101reasons why Q is BETTER alternative to SPSS
VARIABLE CREATION & DATA MANIPULATION CONT’D
101reasons why Q is BETTER alternative to SPSS
Tools for checking data file quality50
Search and replace tools with wild cards for tidying labels
and expressions
51
Online script library of useful automations52
Undoing of all data manipulations48
Tools for auditing projects49

11. 101reasons why Q is BETTER alternative to SPSS
TEXT DATA
101reasons why Q is BETTER alternative to SPSS
Easy-to-use coding53
Sharing of code frames within and between projects54
Fast coding of spontaneous awareness data55
Back-coding56

12. 101reasons why Q is BETTER alternative to SPSS
CROSS TABS
101reasons why Q is BETTER alternative to SPSS
Quickly create crosstabs using all combinations of
data (numeric, categorical, grids, rankings, etc)
57
Automatic creation of large batches of crosstabs,
with only interesting crosstabs shown
58
Create scripts which automatically create all your
typical analyses
59
Conditional
formatting
60
Customizable warnings (e.g., sample sizes too
small)
61
Automatic treatment of missing values in
multiple response crosstabs
62
Valid computation of percentages when not
everybody has selected an option
63
Support for multiple response
numeric data
64
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Innocent
Feminine
Weight-conscious
Health-conscious
Opentonew
experiences
Rebellious
Older
Traditional
Diet Pepsi
Diet Coke
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Coke
%

13. 101reasons why Q is BETTER alternative to SPSS
REPORTING
101reasons why Q is BETTER alternative to SPSS
Automated creation of a summary report69
Automated creating of banner tables with
various types of data (e.g., numeric,
categorical, grids)
70
Online dashboards that can be created
in minutes without any involvement from IT
71
Export batches of tables to PowerPoint72
Export charts and tables to Excel73
Export charts and tables to Word74
Turn any table into a plot and back again65
Use templates to ensure consistent and quick formatting66
Construct a report including tables, charts and
commentary
67
Customize the names of statistics68

14. 101reasons why Q is BETTER alternative to SPSS
TIME SERIES
101reasons why Q is BETTER alternative to SPSS
Simple and advanced moving averages (e.g., polynomial
smoothing)
75
Special-purpose charts for tracking research76
Special-purpose data types (e.g., allowing easy
aggregation, moving windows)
77

15. 101reasons why Q is BETTER alternative to SPSS
DATA UPDATING
101reasons why Q is BETTER alternative to SPSS
When you get a revised data file Q automatically
checks to see that all the data definitions
are consistent (e.g., variable names, value labels)
78
Automatically reapply manual edits to new data files
(e.g., deleted respondents, changes of values)
79
Automatic updating of all tables and charts with new
data
80
Automatically update PowerPoint Presentations
with new data
81
Easy-to-understand alerts for broken data82

16. 101reasons why Q is BETTER alternative to SPSS
MULTIVARIATE ANALYSIS
101reasons why Q is BETTER alternative to SPSS
Advanced choice analysis (e.g., best-worst
conjoint, hybrid designs)
90
TURF91
Trees with multiple dependent variables92
Latent class analysis for segmentation:
automatically deals different data types
84
Automatic removal of ‘yeah-saying’ biases
from ratings when segmenting85
Max-Diff Analysis86
Anchored Max-Diff Analysis87
Random parameters logit89Latent class analysis for segmentation:
automatically deals with missing values
83

17. 101reasons why Q is BETTER alternative to SPSS
MULTIVARIATE ANALYSIS CONT’D
101reasons why Q is BETTER alternative to SPSS
Moonplots for correspondence analysis94
Residual analysis of brand association grids95
Analysis of all standard experiments
(e.g., repeated measures, randomized,
block designs)
96
Simple data fusion97
Easy-to-use perceptual mapping93

18. 101reasons why Q is BETTER alternative to SPSS
LEARNING Q
101reasons why Q is BETTER alternative to SPSS
Easy license management: a web page showing all your
licenses, users and records
98
More than 100 Online training modules which check your
work
99
Complimentary training sessions using your own data100
No obligation and no hassle one month trials101