Slides from presentation called "Objects, Engagement, and Web 2.0". June 10, 2010, PEMCI conference.

1. Objects, Engagement, and Web 2.0
Presentation to the PEMCI –6-10-2010
Mathieu Plourde, Instructional Designer, LMS Project Leader
IT-Client Support & Services

2. Disclaimer
• This presentation is not a recipe for
success using web 2.0 technologies and
social media.
• Your mileage may vary.
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3. Presentation Structure
You
Your Topic
Your
Organization
Your Target
Audience
• Local
• Distant
bit.ly/PEMCI2010-Web20
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4. A Quick Poll
1. Do you have a Facebook account?
• Yes.
• No.
2. Do you have a Twitter account?
• Yes.
• No.
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5. A Quick Poll
3. Have you ever subscribed to a RSS feed?
• Yes.
• No.
4. Do you own a smartphone or another
web-enabled handheld device?
• Yes.
• No.
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6. Personal Productivity Tools
MY PERSONAL STORY
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7. It All Started With Me…
• Moved to a new
country.
• Isolated from my
friends and family.
• Main computer
usage:
• Desktop apps
• Email
Me – Circa 2007 • Blog posts: 3
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8. My First Web 2.0 Trigger
• RSS in Plain English
• Social Bookmarking in Plain English
• Wikis in Plain English
http://www.commoncraft.com/
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9. Really Simple Syndication (RSS)
• Almost every web site generates
a RSS feed nowadays…
• You get a notification when there
is something new.
Attribution: jrhode on Flickr.com
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10. Bookmarks
Browser Add- Can you imagine having almost 2,000
On bookmarks in your browser?
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11. Facebook
• Good way to keep in
touch with friends
from Québec.
• Mix of personal and
professional
contacts.
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12. Wikis
Author/
Audience
Author/ Web Author/
Audience
Page Audience
Author/
Audience
Reference: Grenier (2007)
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13. My Second Trigger: Conferences
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14. Less Intrusive Than a Phone Call…
Share your
identity in
the physical
world!
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15. Twitter
• Opt-in system: you
pay attention if you
want to.
• How would you
drink from a fire
hydrant (a real one)?
Attribution: rustytanton on Flickr.com
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16. 6-10-2010 Objects, Engagement, and Web 2.0 - M. Plourde 16

17. 6-10-2010 Objects, Engagement, and Web 2.0 - M. Plourde 17

18. A Quick Poll
5. Are you afraid of sharing your ideas
online?
• Yes.
• No.
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19. My Sharing Loop
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20. If Information Was Made of Light…
EXTERNAL
INFORMATION
RECEIVED SOURCE
INFORMATION
FORWARDED
INFORMATION
STORED
INFORMATION SHARED
INFORMATION
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21. A Critical Mass: Set Your Expectations…
Mass of Social Media Users Interested in…
Current Events (News)
Web 2.0 Technologies
Education
Visual Design
Wikis in Higher Education
19th Century African
Literature
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22. … and It Continues With Me!
• Established a network of
people with similar interests
than me.
• Access to a human search
engine.
• Web identity:
• 40+ blog posts
• YouTube and Vimeo videos
• 3,877 Flickr pictures
• 3,001 bookmarks
• 3K+ tweets
• Hundreds of comments
• Thousands of wiki edits
• 200+ check-ins on Foursquare
Me – June 2010
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23. Your Digital Dossier
• What you put online is what people see
• Your real permanent record
• Take charge of your own persona
Pat Sine, Owning Your Life:
http://sites.udel.edu/sine/2009/11/02/owning-your-life/
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24. Personal Learning Networks
Attribution: Alec Couros (courosa) on Flickr.com
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25. Communication Challenges
YOUR TOPIC
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26. You’re The Expert!
• Many years in school
• Internships
• Research papers
• Presentations
• A passion for your
topic
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27. Yet…
People look at
you funny when
you talk about
your stuff…
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28. 6-10-2010 Objects, Engagement, and Web 2.0 - M. Plourde 28

29. The Curse of Knowledge
“Once we know something, we find it hard to
imagine what it was like not to know. Our
knowledge has ‘cursed’ us. And it becomes
difficult for us to share our knowledge with
others, because we can’t readily re-create
our listeners’ state of mind.”
Heath & Heath, Made to Stick, p. 20.
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30. The SUCCESs Method
• Simplicity
• Unexpectedness
• Concreteness
• Credibility
• Emotional
• Stories
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31. “There is only one situation I can
think of in which men and women
make an effort to read better than
they usually do. It is when they are in
love and reading a love letter.”
Mortimer Adler, American Philosopher
http://www.brainyquote.com/quotes/authors/m/mortimer_adler_2.html
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32. One Object, Different Perspectives
Components
Personal
History
Stories
Object
Meaning Proximity
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33. “It's not information
overload - it's filter failure”
– Clay Shirky
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34. Finding Value
YOUR ORGANIZATION
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35. What’s Your Metric?
Visitors Revenue/
Donations
Hits on your Actions
Website
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36. The AIDA Model
Action
Desire
Interest
Awareness
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37. Brand Presence
Social
Web Site
Media
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38. Web Site vs. Social Media
Web Site
Your brand is your
+ Social Media organizational
+ Local persona. Make it
consistent and
connected!
Jeremiah Owyang, Making your Corporate Website Relevant:
http://www.slideshare.net/jeremiah_owyang/making-your-corporate-website-relevant
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39. http://twitter.com/opencontent/statuses/1289142795
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40. Roles in Communities
Leaders/
Gurus
Active
Members
Lurkers
Outsiders
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41. The Network Effect Affects Your Toolbox
Users (M)
400
300
200
100
0
Users (M)
Facebook
MySpace
Twitter
LinkedIn
Source: NumberOf.net, 2010
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42. Crowdsourcing
• Conversations are happening
• Pay attention
• Engage
• Create and leverage artifacts
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43. Hands-On
• Time to get to work…
• List of tools available at:
bit.ly/PEMCI2010-Web20
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44. 6-10-2010 Objects, Engagement, and Web 2.0 - M. Plourde 44

45. Thank You!
• Questions, Comments?
• Mathieu Plourde
Instructional Designer, LMS Project Leader
IT Client Support & Services
mathieu@udel.edu
302-831-4060
• http://sites.udel.edu/mathieu
• Twitter, Flickr, Foursquare, Diigo, Delicious: mathplourde
• Facebook, LinkedIn: Mathieu Plourde
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