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Mathias Jakobsen
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The presentation attempts to analyse UK airline industry and the situation in which British Airways, the flagship national carrier, is in, and suggest strategic direction for the brand. Several strategic models are employed including PEST, SWOT, Ansoff, Keller's CBBE model.
British Airways - Brand strategy
British Airways - Brand strategy
Tu Bui
Branding proposal for VIA NYC incl. Brand values, ESP definition and proposed visual execution.
Via NYC Agency Brand pitch
Via NYC Agency Brand pitch
Mathias Jakobsen
A presentation outlining an approach to the re-brand of a private 6th Form College. It includes explanation of the different elements of building a brand and factors to consider for private colleges in particular.
Brand strategy for a Private College
Brand strategy for a Private College
Eleanor Maclure
Presentation by Corie Bar Dea, Strategy Director at Designit TLV - "the power of brand strategy"
The Power of Brand Strategy
The Power of Brand Strategy
Designit
Brand Strategy Toolkit
Brand Strategy Toolkit
mails2yamini
Jonathan Lee, Managing Director, Brand Strategy, and Ken Allard, Managing Director, Business Strategy at HUGE, gave this presentation at "Ambidexterity 2," the VCU Brandcenter's Executive Education program for account planning on June 24th at the VCU Brandcenter in Richmond, VA.
Business Strategy + Brand Strategy
Business Strategy + Brand Strategy
VCU Brandcenter
A sample of slides from the second Think Clearly bootcamp in NYC June 28th 2016
NYC Bootcamp #2 Selected slides
NYC Bootcamp #2 Selected slides
Mathias Jakobsen
INTENTION: Introduce everyone to the process of reflection Show how the Clarity Cards can be a useful artifact in facilitating reflection Learn more about the Clarity Cards at: https://www.kickstarter.com/projects/thnkclrly/clarity-cards/ Watch a recorded Webinar: https://youtu.be/Yc3N5OdBf3I
Clarity cards webinar slides
Clarity cards webinar slides
Mathias Jakobsen
Empfohlen
The presentation attempts to analyse UK airline industry and the situation in which British Airways, the flagship national carrier, is in, and suggest strategic direction for the brand. Several strategic models are employed including PEST, SWOT, Ansoff, Keller's CBBE model.
British Airways - Brand strategy
British Airways - Brand strategy
Tu Bui
Branding proposal for VIA NYC incl. Brand values, ESP definition and proposed visual execution.
Via NYC Agency Brand pitch
Via NYC Agency Brand pitch
Mathias Jakobsen
A presentation outlining an approach to the re-brand of a private 6th Form College. It includes explanation of the different elements of building a brand and factors to consider for private colleges in particular.
Brand strategy for a Private College
Brand strategy for a Private College
Eleanor Maclure
Presentation by Corie Bar Dea, Strategy Director at Designit TLV - "the power of brand strategy"
The Power of Brand Strategy
The Power of Brand Strategy
Designit
Brand Strategy Toolkit
Brand Strategy Toolkit
mails2yamini
Jonathan Lee, Managing Director, Brand Strategy, and Ken Allard, Managing Director, Business Strategy at HUGE, gave this presentation at "Ambidexterity 2," the VCU Brandcenter's Executive Education program for account planning on June 24th at the VCU Brandcenter in Richmond, VA.
Business Strategy + Brand Strategy
Business Strategy + Brand Strategy
VCU Brandcenter
A sample of slides from the second Think Clearly bootcamp in NYC June 28th 2016
NYC Bootcamp #2 Selected slides
NYC Bootcamp #2 Selected slides
Mathias Jakobsen
INTENTION: Introduce everyone to the process of reflection Show how the Clarity Cards can be a useful artifact in facilitating reflection Learn more about the Clarity Cards at: https://www.kickstarter.com/projects/thnkclrly/clarity-cards/ Watch a recorded Webinar: https://youtu.be/Yc3N5OdBf3I
Clarity cards webinar slides
Clarity cards webinar slides
Mathias Jakobsen
Source material for presentation given at Compass Boot Camp, New York, 2012
Implementing Ideas
Implementing Ideas
Mathias Jakobsen
Draft proposal for a new collaboration between me as a graphic facilitator and a lawyer working with mediation.
Visual mediation
Visual mediation
Mathias Jakobsen
Strategic Positioning Only
Strategic Positioning Only
Mathias Jakobsen
Why can't I use ? in a filename? or: why is the IT business so incapable of innovating? We need a savior. Moses? Jesus? Steve Jobs? Or what about Mathias? IT businesses must make a choice. The blue pill will give them more of the same. The red pill might take them somewhere else. This talk was a very short 8 min. wake up call given to an audience of around 100 IT professionals. The point was to shake things up a bit a question some of the fundamental ideas in IT. It is of course not without humor to suggest yourself as the savior, and the whole presentation was very much a gimmick. However, the feedback was impressive: many attendees felt very inspired and approached me after the presentation. Others hated it and was very clear about it in their written evaluation. That was exactly the intention: nobody was indifferent.
Wake Up Call to the IT business
Wake Up Call to the IT business
Mathias Jakobsen
What happens if you start your business without a master plan? And what can we learn from it? This talk+roundtable discussion was given to a very exclusive audience of young international entrepreneurs at Copenhagen Business School.
Social Entrepreneurship Without a Master Plan
Social Entrepreneurship Without a Master Plan
Mathias Jakobsen
What happens when you do entrepreneurship with an artist-attitude or art with and entrepreneurial attitude? Through examples from the work of Mathias Vestergaard, the talk explores the field between art and entrepreneurship, and how this can be used to teach entrepreneurship in a different way. This talk was given to an audience of 80 people, all professional teachers at Dania Business Academy.
Artist-entrepreneurship
Artist-entrepreneurship
Mathias Jakobsen
What can a journalist learn from an entrepreneur? This talk explains how Fashion Week Live created its own media platform around Copenhagen Fashion Week. The talk was part of much larger conference with more than 1200 attending journalists.
Fashion Week Live fagfestival 2010
Fashion Week Live fagfestival 2010
Mathias Jakobsen
What happens when you apply the fundamentals of branding to yourself? Mathias Vestergaard is an example of this. His personal brand - Google me! - has successfully placed him as a leading online entrepreneur. The workshop was intended to help the students identify and communicate their own personal strengths using branding techniques. This talk+workshop was held at Entrepreneurship Café at Aarhus University. The audience was comprised of a very diverse mix of students from basically all faculties.
Personal Branding
Personal Branding
Mathias Jakobsen
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Source material for presentation given at Compass Boot Camp, New York, 2012
Implementing Ideas
Implementing Ideas
Mathias Jakobsen
Draft proposal for a new collaboration between me as a graphic facilitator and a lawyer working with mediation.
Visual mediation
Visual mediation
Mathias Jakobsen
Strategic Positioning Only
Strategic Positioning Only
Mathias Jakobsen
Why can't I use ? in a filename? or: why is the IT business so incapable of innovating? We need a savior. Moses? Jesus? Steve Jobs? Or what about Mathias? IT businesses must make a choice. The blue pill will give them more of the same. The red pill might take them somewhere else. This talk was a very short 8 min. wake up call given to an audience of around 100 IT professionals. The point was to shake things up a bit a question some of the fundamental ideas in IT. It is of course not without humor to suggest yourself as the savior, and the whole presentation was very much a gimmick. However, the feedback was impressive: many attendees felt very inspired and approached me after the presentation. Others hated it and was very clear about it in their written evaluation. That was exactly the intention: nobody was indifferent.
Wake Up Call to the IT business
Wake Up Call to the IT business
Mathias Jakobsen
What happens if you start your business without a master plan? And what can we learn from it? This talk+roundtable discussion was given to a very exclusive audience of young international entrepreneurs at Copenhagen Business School.
Social Entrepreneurship Without a Master Plan
Social Entrepreneurship Without a Master Plan
Mathias Jakobsen
What happens when you do entrepreneurship with an artist-attitude or art with and entrepreneurial attitude? Through examples from the work of Mathias Vestergaard, the talk explores the field between art and entrepreneurship, and how this can be used to teach entrepreneurship in a different way. This talk was given to an audience of 80 people, all professional teachers at Dania Business Academy.
Artist-entrepreneurship
Artist-entrepreneurship
Mathias Jakobsen
What can a journalist learn from an entrepreneur? This talk explains how Fashion Week Live created its own media platform around Copenhagen Fashion Week. The talk was part of much larger conference with more than 1200 attending journalists.
Fashion Week Live fagfestival 2010
Fashion Week Live fagfestival 2010
Mathias Jakobsen
What happens when you apply the fundamentals of branding to yourself? Mathias Vestergaard is an example of this. His personal brand - Google me! - has successfully placed him as a leading online entrepreneur. The workshop was intended to help the students identify and communicate their own personal strengths using branding techniques. This talk+workshop was held at Entrepreneurship Café at Aarhus University. The audience was comprised of a very diverse mix of students from basically all faculties.
Personal Branding
Personal Branding
Mathias Jakobsen
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Implementing Ideas
Implementing Ideas
Visual mediation
Visual mediation
Strategic Positioning Only
Strategic Positioning Only
Wake Up Call to the IT business
Wake Up Call to the IT business
Social Entrepreneurship Without a Master Plan
Social Entrepreneurship Without a Master Plan
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Fashion Week Live fagfestival 2010
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