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Transformation Digitale - Clé de croissance des PME

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Conférence de Matthieu Deboeuf-Rouchon pour Talenco Formation auprès de la Chambre de Commerce et de l'Industrie du Morbihan sur le thème "Transformation Digitale - Clé de croissance des PME" pour la soirée Quai des Réseaux.

Veröffentlicht in: Technologie
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Transformation Digitale - Clé de croissance des PME

  1. 1. La Transition Digitale, clé de croissance des PME CCI Morbihan - 17 novembre 2015 @CCI_du_Morbihan | @Talenco_ | @matdero
  2. 2. Follow me ! h"ps://twi"er.com/matdero 3.com/mdeboeufrouchon h"ps://fr.linkedin.com/in/matdero Matthieu Deboeuf-Rouchon
  3. 3. @
  4. 4. NTIC ? EN 2015 ?
  5. 5. SF IS DEAD !
  6. 6. La Transition DIGITALE Etat des lieux du changement
  7. 7. (R)EVOLUTION vs ACCELERATION
  8. 8. Loi de Moore et la digitalisation Croissance Temps Evolution Linéaire Evolution Exponentielle Disruption Illustration issue du livre « exponential organisations » - Salim Ismail
  9. 9. Illustration issue du livre « exponential organisations » - Salim Ismail
  10. 10. ETAT DES LIEUX DU CHANGEMENT
  11. 11. Le monde a changé
  12. 12. L’Homme a changé
  13. 13. Le pouvoir a changé
  14. 14. Le client a changé
  15. 15. LIBERATION !
  16. 16. LE CLIENT
  17. 17. IMPATIENT UNIQUE OMNI- BAVARD
  18. 18. LE DIGITAL = COMMODITE (savoir - capital - …) = DISRUPTIF
  19. 19. Les piliers de cette (r)évolution
  20. 20. MANAGEMENT RH CULTURE D’ENTREPRISE BUSINESS MODEL TRANSFORMATION DIGITAL
  21. 21. LE DIGITAL N’EST PAS DE LA COMM C’EST UN ADN
  22. 22. MANAGEMENT Lissage des structures Transversalité Agilité Culture du test & learn CEO top to down
  23. 23. RH Formation Accompagnement CV ? Ah ah ! Diplôme ? Culture de l’auto formation
  24. 24. CULTURE D’ENTREPRISE Modification profonde Développer ses valeurs Recentrer sur l’Humain Responsabiliser
  25. 25. BUSINESS MODEL Modification de son offre Transformation de son business model Nouvelles pratiques commerciales & Mktg Data Driven
  26. 26. POURQUOI ?
  27. 27. LE DIGITAL clé de croissance ?
  28. 28. CONCLUSION
  29. 29. Les espèces qui ont survécues ne sont pas les plus intelligentes mais celles qui ont su s’adapter !
  30. 30. MERCI

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