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The Role of the Board

New Venture Creation Programme, 2011

Matthew Bickerton
bickerton.cc/blog/cass-nvc



      © 2011 Matthew Bickerton
      Licensed under a Creative Commons Attribution 3.0 Unported License.   1
The Role of the Board
 1. What is a board

 2. What are its duties

 3. The Board structure

 4. Your duties as a director

 5. Your exposure as a director

 6. How an effective board works

 7. Trust and creating a corporate culture

 8. How to be an effective board member

 9. How to transition from Executive to Director

                                  2
The Role of the Board
 1. What is a board

 2. What are its duties

 3. The Board structure

 4. Your duties as a director

 5. Your exposure as a director

 6. How an effective board works

 7. Trust and creating a corporate culture

 8. How to be an effective board member

 9. How to transition from Executive to Director

                                  3
The Role of the Board
 1. What is a board

 2. What are its duties

 3. The Board structure

 4. Your duties as a director

 5. Your exposure as a director

 6. How an effective board works

 7. Trust and creating a corporate culture

 8. How to be an effective board member

 9. How to transition from Executive to Director

                                  3
What is a board
•    The Board ≡ Board of Governors, Board of Trustees,
     Board of Regents …

•    Usually roles and duties defined by external authority
     - Bylaws

•    Members chosen by:

    ‣ Stockholders
    ‣ By the members, or their delegation
    ‣ Sometimes by the board itself
                             4
What is a board
•    Oversimplified, but a common approach:

    ‣ The “Company”, “Shareholders General Meeting” &
      “Board of Directors” are 3 distinct entities

    ‣ Who has what powers is defined in a set of articles
    ‣ Power to manage company vested in the board of
      directors alone

    ‣ Only way for shareholders to control company is by
      varying the articles or refusing to re-elect directors

                              5
The Role of the Board
 1. What is a board

 2. What are its duties

 3. The Board structure

 4. Your duties as a director

 5. Your exposure as a director

 6. How an effective board works

 7. Trust and creating a corporate culture

 8. How to be an effective board member

 9. How to transition from Executive to Director

                                  6
The Role of the Board
 1. What is a board

 2. What are its duties

 3. The Board structure

 4. Your duties as a director

 5. Your exposure as a director

 6. How an effective board works

 7. Trust and creating a corporate culture

 8. How to be an effective board member

 9. How to transition from Executive to Director

                                  6
The duties of a board

• These differ greatly between different organisations
• A group legally charged with the
  responsibility to govern an organisation

 ‣ For-profit : responsible to shareholders, or
    more radical, responsible to stakeholders

 ‣ Non-profit : responsible to members or
    some objective


                          7
The duties of a board
• Provide continuity for the organisation
 ‣ Creating a corporation or legal existence
 ‣ Represent the organisation
• Appoint & review a CEO
 ‣ Delegate responsibility for administration of the
    organisation to them

 ‣ Review, offer guidance or dismiss the CEO
                           8                Brenda Hanlon, in In Boards We Trust
The duties of a board
•    Govern by setting broad policies, objectives & priorities

    ‣ Ensure chief executive and employees agree
    ‣ Undertake regular reviews
•    Acquire sufficient resources & finance for organisation

•    Provide, to the stockholders or public:

    ‣ Fiscal accountability, approve the budget, and formulate policies related
       to contracts

    ‣ Responsibility for all conditions and policies attached to products &
       services

•    Appoint a suitably qualified company secretary (not now necessary for
     privately owned UK companies)

                                        9                        Brenda Hanlon, in In Boards We Trust
The Role of the Board
 1. What is a board

 2. What are its duties

 3. The Board structure

 4. Your duties as a director

 5. Your exposure as a director

 6. How an effective board works

 7. Trust and creating a corporate culture

 8. How to be an effective board member

 9. How to transition from Executive to Director

                                  10
The Role of the Board
 1. What is a board

 2. What are its duties

 3. The Board structure

 4. Your duties as a director

 5. Your exposure as a director

 6. How an effective board works

 7. Trust and creating a corporate culture

 8. How to be an effective board member

 9. How to transition from Executive to Director

                                  10
The structure of a board
•    Chairperson

•    Directors

    ‣ Employee, officer, major shareholder, representative of other
       stakeholders (Unions) ...

•    Non-executive Directors

    ‣ Only serves on the board & has no other involvement in
       organisation

•    The composition of the board is controlled by law in many countries

•    Strongly suggest you consider using non-executive directors from
     early in a start-up

                                    11
The Role of the Board
 1. What is a board

 2. What are its duties

 3. The Board structure

 4. Your duties as a director

 5. Your exposure as a director

 6. How an effective board works

 7. Trust and creating a corporate culture

 8. How to be an effective board member

 9. How to transition from Executive to Director

                                  12
The Role of the Board
 1. What is a board

 2. What are its duties

 3. The Board structure

 4. Your duties as a director

 5. Your exposure as a director

 6. How an effective board works

 7. Trust and creating a corporate culture

 8. How to be an effective board member

 9. How to transition from Executive to Director

                                  12
Directors duties
•    Individual directors duties are defined in law

    ‣ The UK, Companies Act 2006
    ‣ Directors have a personal duty to deliver accounts,
       annual returns and notices of changes to Companies
       House

    ‣ £5,000 fine for the director & the company will be
       punished as well

    ‣ Please take legal advice
    ‣ http://www.companieshouse.gov.uk/about/pdf/gba1.pdf
                                 13
Who can not be a director
• An ‘artificial person’
• A disqualified person:
 ‣ Did not keep appropriate accounting records
 ‣ Did not met their obligations to Companies House
 ‣ Failed to pay taxes which the company owes and/
    or failed to submit the appropriate returns

• An undischarged bankrupt
                          14
Directors duties
 ‣ Must act honestly, in good faith and for proper purpose
  ‣ Need to be able to prove that at all times they have
      considered the interests of the company

 ‣ Unfettered discretion, the directors cannot bind themselves
    to vote in a particular way in the future - the company can enter
    into contracts but not the directors

 ‣ No conflict of duty and interests, although in some
    countries this can be overridden by the company

 ‣ Must not, without consent, use corporate property, opportunity, or
    information for their own direct gain

 ‣ Common law duties of care and skill
                                 15
Guidance for directors
  ‣   Act in the company's best interests, taking everything you think relevant into
      account

  ‣   Obey the company’s constitution and decisions taken under it

  ‣   Be honest, and remember that the company's property belongs to it and not to
      you or to its shareholders

  ‣   Be diligent, careful and well informed about the company's affairs. If you have any
      special skills or experience, use them

  ‣   Make sure the company keeps records of your decisions

  ‣   Remember that you remain responsible for the work you give to others

  ‣   Avoid situations where your interests conflict with those of the company -
      when in doubt disclose potential conflicts quickly

  ‣   Seek external advice where necessary, particularly if the company is in financial
      difficulty                         http://www.bis.gov.uk/files/file40139.pdf
                                             http://www.companieshouse.gov.uk/about/pdf/gba1.pdf
                                        16
The Role of the Board
 1. What is a board

 2. What are its duties

 3. The Board structure

 4. Your duties as a director

 5. Your exposure as a director

 6. How an effective board works

 7. Trust and creating a corporate culture

 8. How to be an effective board member

 9. How to transition from Executive to Director

                                  17
The Role of the Board
 1. What is a board

 2. What are its duties

 3. The Board structure

 4. Your duties as a director

 5. Your exposure as a director

 6. How an effective board works

 7. Trust and creating a corporate culture

 8. How to be an effective board member

 9. How to transition from Executive to Director

                                  17
Your Exposure
• Legal
 ‣ Compliance and good governance
 ‣ Criminal charges - The capsize of The Herald of
   Free Enterprise, Paddington/Hatfield train crashes

 ‣ Corporate manslaughter convictions may become
   a possibility

 ‣ "I was just following the rules, don't blame me"
   does not work well in the Boardroom!
                          18
Your Exposure
•    Financial

    ‣ Can easily end in court
    ‣ Limited liability is essentially a shareholder protection
    ‣ Will not protect directors from litigation for damages
    ‣ Indemnities in service contracts vital - to limit
       corporate failure

    ‣ Nothing to protect directors from fraud or trading
       when illiquid
                                19
Your Exposure

• Personal
 ‣ Reputation is on the line, failure can have a very
   high cost

 ‣ Reputation is a very powerful tool in boardroom,
   difficult to repair

 ‣ It’s safest to assume accountability for directors is
   TOTAL and there are no hiding places!


                           20
The Role of the Board
 1. What is a board

 2. What are its duties

 3. The Board structure

 4. Your duties as a director

 5. Your exposure as a director

 6. How an effective board works

 7. Trust and creating a corporate culture

 8. How to be an effective board member

 9. How to transition from Executive to Director

                                  21
The Role of the Board
 1. What is a board

 2. What are its duties

 3. The Board structure

 4. Your duties as a director

 5. Your exposure as a director

 6. How an effective board works

 7. Trust and creating a corporate culture

 8. How to be an effective board member

 9. How to transition from Executive to Director

                                  21
How an effective board works

• As a collective
 ‣ Objectivity and Independence, a personal
    requirement

 ‣ Fidelity and accountability, a collective
    responsibility

 ‣ Reconciling this can be very hard!

                         22
How an effective board works
•    Accept the concept of TOTAL accountability, this has critical
     implications for directors behaviour:

    ‣ Willingness to resign immediately without compensation on
       matters of performance/principle

•    Present views of board, even if not personal views

•    Accept responsibility for actions of organisation, even if you
     had no direct involvement

    ‣ Executives can punish subordinates for failure
    ‣ Directors must accept the responsibility for failing to create
       an environment that delivers success

                                  23
How an effective board works

• To take a strategic perspective
 ‣ Positioning organisation for future advantage
 ‣ Deep understanding of both internal and external
    affairs

 ‣ Usually strategic issues require resolving issues
    outside the direct control of the organisation for
    which you may have little direct influence

 ‣ …
                          24
How an effective board works

• To take a strategic perspective (cont.)
 ‣ Establishing options
 ‣ Understanding impact of predictable and surprise
    events - what-if, best/worst case

 ‣ Strategic concepts do not always have a tangible
    output - but can be critical


                           25
The Role of the Board
 1. What is a board

 2. What are its duties

 3. The Board structure

 4. Your duties as a director

 5. Your exposure as a director

 6. How an effective board works

 7. Trust and creating a corporate culture

 8. How to be an effective board member

 9. How to transition from Executive to Director

                                  26
The Role of the Board
 1. What is a board

 2. What are its duties

 3. The Board structure

 4. Your duties as a director

 5. Your exposure as a director

 6. How an effective board works

 7. Trust and creating a corporate culture

 8. How to be an effective board member

 9. How to transition from Executive to Director

                                  26
Trust and creating a corporate culture : 1


 • Boardmember required to make independent
   contribution based on; honesty, objectivity and best
   judgement - in a framework of collective
   responsibility

 • This needs a bond of trust
 • Trust is the result of a consistent, natural and
   constant pattern of ethical behaviour in the
   boardroom …

                            27
Trust and creating a corporate culture : 2


 • Ethical behaviour
  ‣ is the result of adopting a value system which is
     honest and legal

  ‣ It has to override short term opportunism
 • This value system is the basis for the corporate
   culture - vital and a major contribution to the
   organisation’s success …


                           28
Trust and creating a corporate culture : 3




 • This value system is the basis for the corporate
   culture - vital and a major contribution to the
   organisation’s success

 • Corporate culture is formed in the
   boardroom




                           29
The Role of the Board
 1. What is a board

 2. What are its duties

 3. The Board structure

 4. Your duties as a director

 5. Your exposure as a director

 6. How an effective board works

 7. Trust and creating a corporate culture

 8. How to be an effective board member

 9. How to transition from Executive to Director

                                  30
The Role of the Board
 1. What is a board

 2. What are its duties

 3. The Board structure

 4. Your duties as a director

 5. Your exposure as a director

 6. How an effective board works

 7. Trust and creating a corporate culture

 8. How to be an effective board member

 9. How to transition from Executive to Director

                                  30
How to be an effective director


• Leadership
• Guide by persuasion
• Articulate an argument for action - so compelling
  others will see its merits and be prepared to act on
  it

• Leadership is abdicated when authority is used
                          31
How to be an effective director


• Overcome tendency to assume primary role is to
  represent best interests of their function on board

• Vital to become familiar with all aspects of of the
  business

• Perusing narrow agenda on board is a major source
  of conflict and ineffectiveness



                           32
How to be an effective director
•    Trusteeship

    ‣ Active role looking after a portfolio of responsibilities
    ‣ Not an executive role
    ‣ It does not infer authority - not like any retained executive
       responsibilities

•    Stewardship

    ‣ Serve the best interests of organisation at all times and pass it on in
       better shape than when inherited

•    Stewardship = Trusteeship in non-profit, much more demanding

    ‣ Henry Kissinger: "the politics in academia are much more vicious, as the
       stakes are so low"

                                        33
How to be an effective director

• Constructive compromise
• Ideally surprise events should hit the boardroom
  first

 ‣ The role of the board is to understand
    uncertainties

 ‣ Resolve ambiguities
 ‣ Balance conflicting issues

                         34
How to be an effective director

•    Evidence

    ‣ Very hard to acquire
    ‣ Months of analysis can result in nothing more than an
       understanding of the weaknesses of the team who
       undertook the collection

    ‣ Hearsay is dangerous!
•    Loyalties will be tested in a boardroom

•    Uncertainty is managed in a boardroom

•    Drawing valid conclusions separates the wise from the fools

                                 35
How to be an effective director

•    Conflict of interest demands recognition and resolution

•    Compromise

    ‣ Well researched, factual & transparent
    ‣ Constructive compromise is the primary tool
    ‣ Agreed action is the output
    ‣ Only changed by new information/evidence
    ‣ Compromise is susceptible to conscious and
      unconscious abuse
                               36
The Role of the Board




            37
The Role of the Board
 1. What is a board

 2. What are its duties

 3. The Board structure

 4. Your duties as a director

 5. Your exposure as a director

 6. How an effective board works

 7. Trust and creating a corporate culture

 8. How to be an effective board member

 9. How to transition from Executive to Director

                                  37
Challenges of New Board Membership



• No shallow end to practise in
• Behaviour more important than technical
  competence

• Authority comes from sound judgement and wining
  influence, not status


                   Scanlon, S. & Schneider, S. (2011). The Board Game, London: LID Publishing Ltd.

                                38
From Executive to Director

• How you maintain authority
 ‣ from your position               Executive
 ‣ from your resources
 ‣ from your reputation & respect   Director

 ‣ from your objectives


                          39
From Executive to Director

• How you maintain authority
 ‣ from your position               Executive
 ‣ from your resources
 ‣ from your reputation & respect   Director

 ‣ from your objectives


                          39
From Executive to Director

• Your responsibility
 ‣ Is to the Board                  Executive



 ‣ Is to the Shareholders           Director

 ‣ Is to the Stakeholders/Members


                        40
From Executive to Director

• Your responsibility
 ‣ Is to the Board                  Executive



 ‣ Is to the Shareholders           Director

 ‣ Is to the Stakeholders/Members


                        40
From Executive to Director

• You have the power to:
 ‣ Command                      Executive



 ‣ Influence                     Director

 ‣ Represent


                           41
From Executive to Director

• You have the power to:
 ‣ Command                      Executive



 ‣ Influence                     Director

 ‣ Represent


                           41
From Executive to Director
•    Your position:

    ‣ as a Senior Executive            Executive
    ‣ With extensive support
    ‣ Always answerable
    ‣ as a New-Kid-on-The-Block        Director
    ‣ With minimal support structure
    ‣ Always responsible
                              42
From Executive to Director
•    Your position:

    ‣ as a Senior Executive            Executive
    ‣ With extensive support
    ‣ Always answerable
    ‣ as a New-Kid-on-The-Block        Director
    ‣ With minimal support structure
    ‣ Always responsible
                              42
From Executive to Director

• Your primary skills are:
 ‣ to be decisive                 Executive

 ‣ using analysis
 ‣ to exercise judgement          Director

 ‣ using argument


                             43
From Executive to Director

• Your primary skills are:
 ‣ to be decisive                 Executive

 ‣ using analysis
 ‣ to exercise judgement          Director

 ‣ using argument


                             43
From Executive to Director
•    Your focus is on:

    ‣ Task                                     Executive
    ‣ Tactics & corrective actions
    ‣ Effective/Efficient resource deployment
    ‣ Role                                     Director
    ‣ Strategy & preventative actions
    ‣ Stakeholder value
                              44
From Executive to Director
•    Your focus is on:

    ‣ Task                                     Executive
    ‣ Tactics & corrective actions
    ‣ Effective/Efficient resource deployment
    ‣ Role                                     Director
    ‣ Strategy & preventative actions
    ‣ Stakeholder value
                              44
From Executive to Director
•    Your style is:

    ‣ Interventionist & action oriented   Executive
    ‣ Competitive
    ‣ more team oriented
    ‣ Reflective                           Director
    ‣ Collegiate
    ‣ more independent minded
                             45
From Executive to Director
•    Your style is:

    ‣ Interventionist & action oriented   Executive
    ‣ Competitive
    ‣ more team oriented
    ‣ Reflective                           Director
    ‣ Collegiate
    ‣ more independent minded
                             45
From Executive to Director
•    The big challenges:

    ‣ failing to maintain confidence              Executive
    ‣ becoming to politically motivated
    ‣ failing to suppress interference
    ‣ failing to convince                        Director
    ‣ retreating into functional comfort zone
    ‣ unwilling to be responsible for the actions of others
                              46
From Executive to Director
•    The big challenges:

    ‣ failing to maintain confidence              Executive
    ‣ becoming to politically motivated
    ‣ failing to suppress interference
    ‣ failing to convince                        Director
    ‣ retreating into functional comfort zone
    ‣ unwilling to be responsible for the actions of others
                              46
Why do it?

• Board membership is high risk - high reward
  situation

• Good reasons to do it
 ‣ Desire to make a difference for the better
 ‣ Financial reward
 ‣ The unique political/intellectual challenge

                          47
The Role of the Board



• Matthew Bickerton
• bickerton.cc/blog/cass-nvc

     © 2011 Matthew Bickerton
     Licensed under a Creative Commons Attribution 3.0 Unported License.

                                                         48

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CASS NVC - The Role of the Board

  • 1. The Role of the Board New Venture Creation Programme, 2011 Matthew Bickerton bickerton.cc/blog/cass-nvc © 2011 Matthew Bickerton Licensed under a Creative Commons Attribution 3.0 Unported License. 1
  • 2. The Role of the Board 1. What is a board 2. What are its duties 3. The Board structure 4. Your duties as a director 5. Your exposure as a director 6. How an effective board works 7. Trust and creating a corporate culture 8. How to be an effective board member 9. How to transition from Executive to Director 2
  • 3. The Role of the Board 1. What is a board 2. What are its duties 3. The Board structure 4. Your duties as a director 5. Your exposure as a director 6. How an effective board works 7. Trust and creating a corporate culture 8. How to be an effective board member 9. How to transition from Executive to Director 3
  • 4. The Role of the Board 1. What is a board 2. What are its duties 3. The Board structure 4. Your duties as a director 5. Your exposure as a director 6. How an effective board works 7. Trust and creating a corporate culture 8. How to be an effective board member 9. How to transition from Executive to Director 3
  • 5. What is a board • The Board ≡ Board of Governors, Board of Trustees, Board of Regents … • Usually roles and duties defined by external authority - Bylaws • Members chosen by: ‣ Stockholders ‣ By the members, or their delegation ‣ Sometimes by the board itself 4
  • 6. What is a board • Oversimplified, but a common approach: ‣ The “Company”, “Shareholders General Meeting” & “Board of Directors” are 3 distinct entities ‣ Who has what powers is defined in a set of articles ‣ Power to manage company vested in the board of directors alone ‣ Only way for shareholders to control company is by varying the articles or refusing to re-elect directors 5
  • 7. The Role of the Board 1. What is a board 2. What are its duties 3. The Board structure 4. Your duties as a director 5. Your exposure as a director 6. How an effective board works 7. Trust and creating a corporate culture 8. How to be an effective board member 9. How to transition from Executive to Director 6
  • 8. The Role of the Board 1. What is a board 2. What are its duties 3. The Board structure 4. Your duties as a director 5. Your exposure as a director 6. How an effective board works 7. Trust and creating a corporate culture 8. How to be an effective board member 9. How to transition from Executive to Director 6
  • 9. The duties of a board • These differ greatly between different organisations • A group legally charged with the responsibility to govern an organisation ‣ For-profit : responsible to shareholders, or more radical, responsible to stakeholders ‣ Non-profit : responsible to members or some objective 7
  • 10. The duties of a board • Provide continuity for the organisation ‣ Creating a corporation or legal existence ‣ Represent the organisation • Appoint & review a CEO ‣ Delegate responsibility for administration of the organisation to them ‣ Review, offer guidance or dismiss the CEO 8 Brenda Hanlon, in In Boards We Trust
  • 11. The duties of a board • Govern by setting broad policies, objectives & priorities ‣ Ensure chief executive and employees agree ‣ Undertake regular reviews • Acquire sufficient resources & finance for organisation • Provide, to the stockholders or public: ‣ Fiscal accountability, approve the budget, and formulate policies related to contracts ‣ Responsibility for all conditions and policies attached to products & services • Appoint a suitably qualified company secretary (not now necessary for privately owned UK companies) 9 Brenda Hanlon, in In Boards We Trust
  • 12. The Role of the Board 1. What is a board 2. What are its duties 3. The Board structure 4. Your duties as a director 5. Your exposure as a director 6. How an effective board works 7. Trust and creating a corporate culture 8. How to be an effective board member 9. How to transition from Executive to Director 10
  • 13. The Role of the Board 1. What is a board 2. What are its duties 3. The Board structure 4. Your duties as a director 5. Your exposure as a director 6. How an effective board works 7. Trust and creating a corporate culture 8. How to be an effective board member 9. How to transition from Executive to Director 10
  • 14. The structure of a board • Chairperson • Directors ‣ Employee, officer, major shareholder, representative of other stakeholders (Unions) ... • Non-executive Directors ‣ Only serves on the board & has no other involvement in organisation • The composition of the board is controlled by law in many countries • Strongly suggest you consider using non-executive directors from early in a start-up 11
  • 15. The Role of the Board 1. What is a board 2. What are its duties 3. The Board structure 4. Your duties as a director 5. Your exposure as a director 6. How an effective board works 7. Trust and creating a corporate culture 8. How to be an effective board member 9. How to transition from Executive to Director 12
  • 16. The Role of the Board 1. What is a board 2. What are its duties 3. The Board structure 4. Your duties as a director 5. Your exposure as a director 6. How an effective board works 7. Trust and creating a corporate culture 8. How to be an effective board member 9. How to transition from Executive to Director 12
  • 17. Directors duties • Individual directors duties are defined in law ‣ The UK, Companies Act 2006 ‣ Directors have a personal duty to deliver accounts, annual returns and notices of changes to Companies House ‣ £5,000 fine for the director & the company will be punished as well ‣ Please take legal advice ‣ http://www.companieshouse.gov.uk/about/pdf/gba1.pdf 13
  • 18. Who can not be a director • An ‘artificial person’ • A disqualified person: ‣ Did not keep appropriate accounting records ‣ Did not met their obligations to Companies House ‣ Failed to pay taxes which the company owes and/ or failed to submit the appropriate returns • An undischarged bankrupt 14
  • 19. Directors duties ‣ Must act honestly, in good faith and for proper purpose ‣ Need to be able to prove that at all times they have considered the interests of the company ‣ Unfettered discretion, the directors cannot bind themselves to vote in a particular way in the future - the company can enter into contracts but not the directors ‣ No conflict of duty and interests, although in some countries this can be overridden by the company ‣ Must not, without consent, use corporate property, opportunity, or information for their own direct gain ‣ Common law duties of care and skill 15
  • 20. Guidance for directors ‣ Act in the company's best interests, taking everything you think relevant into account ‣ Obey the company’s constitution and decisions taken under it ‣ Be honest, and remember that the company's property belongs to it and not to you or to its shareholders ‣ Be diligent, careful and well informed about the company's affairs. If you have any special skills or experience, use them ‣ Make sure the company keeps records of your decisions ‣ Remember that you remain responsible for the work you give to others ‣ Avoid situations where your interests conflict with those of the company - when in doubt disclose potential conflicts quickly ‣ Seek external advice where necessary, particularly if the company is in financial difficulty http://www.bis.gov.uk/files/file40139.pdf http://www.companieshouse.gov.uk/about/pdf/gba1.pdf 16
  • 21. The Role of the Board 1. What is a board 2. What are its duties 3. The Board structure 4. Your duties as a director 5. Your exposure as a director 6. How an effective board works 7. Trust and creating a corporate culture 8. How to be an effective board member 9. How to transition from Executive to Director 17
  • 22. The Role of the Board 1. What is a board 2. What are its duties 3. The Board structure 4. Your duties as a director 5. Your exposure as a director 6. How an effective board works 7. Trust and creating a corporate culture 8. How to be an effective board member 9. How to transition from Executive to Director 17
  • 23. Your Exposure • Legal ‣ Compliance and good governance ‣ Criminal charges - The capsize of The Herald of Free Enterprise, Paddington/Hatfield train crashes ‣ Corporate manslaughter convictions may become a possibility ‣ "I was just following the rules, don't blame me" does not work well in the Boardroom! 18
  • 24. Your Exposure • Financial ‣ Can easily end in court ‣ Limited liability is essentially a shareholder protection ‣ Will not protect directors from litigation for damages ‣ Indemnities in service contracts vital - to limit corporate failure ‣ Nothing to protect directors from fraud or trading when illiquid 19
  • 25. Your Exposure • Personal ‣ Reputation is on the line, failure can have a very high cost ‣ Reputation is a very powerful tool in boardroom, difficult to repair ‣ It’s safest to assume accountability for directors is TOTAL and there are no hiding places! 20
  • 26. The Role of the Board 1. What is a board 2. What are its duties 3. The Board structure 4. Your duties as a director 5. Your exposure as a director 6. How an effective board works 7. Trust and creating a corporate culture 8. How to be an effective board member 9. How to transition from Executive to Director 21
  • 27. The Role of the Board 1. What is a board 2. What are its duties 3. The Board structure 4. Your duties as a director 5. Your exposure as a director 6. How an effective board works 7. Trust and creating a corporate culture 8. How to be an effective board member 9. How to transition from Executive to Director 21
  • 28. How an effective board works • As a collective ‣ Objectivity and Independence, a personal requirement ‣ Fidelity and accountability, a collective responsibility ‣ Reconciling this can be very hard! 22
  • 29. How an effective board works • Accept the concept of TOTAL accountability, this has critical implications for directors behaviour: ‣ Willingness to resign immediately without compensation on matters of performance/principle • Present views of board, even if not personal views • Accept responsibility for actions of organisation, even if you had no direct involvement ‣ Executives can punish subordinates for failure ‣ Directors must accept the responsibility for failing to create an environment that delivers success 23
  • 30. How an effective board works • To take a strategic perspective ‣ Positioning organisation for future advantage ‣ Deep understanding of both internal and external affairs ‣ Usually strategic issues require resolving issues outside the direct control of the organisation for which you may have little direct influence ‣ … 24
  • 31. How an effective board works • To take a strategic perspective (cont.) ‣ Establishing options ‣ Understanding impact of predictable and surprise events - what-if, best/worst case ‣ Strategic concepts do not always have a tangible output - but can be critical 25
  • 32. The Role of the Board 1. What is a board 2. What are its duties 3. The Board structure 4. Your duties as a director 5. Your exposure as a director 6. How an effective board works 7. Trust and creating a corporate culture 8. How to be an effective board member 9. How to transition from Executive to Director 26
  • 33. The Role of the Board 1. What is a board 2. What are its duties 3. The Board structure 4. Your duties as a director 5. Your exposure as a director 6. How an effective board works 7. Trust and creating a corporate culture 8. How to be an effective board member 9. How to transition from Executive to Director 26
  • 34. Trust and creating a corporate culture : 1 • Boardmember required to make independent contribution based on; honesty, objectivity and best judgement - in a framework of collective responsibility • This needs a bond of trust • Trust is the result of a consistent, natural and constant pattern of ethical behaviour in the boardroom … 27
  • 35. Trust and creating a corporate culture : 2 • Ethical behaviour ‣ is the result of adopting a value system which is honest and legal ‣ It has to override short term opportunism • This value system is the basis for the corporate culture - vital and a major contribution to the organisation’s success … 28
  • 36. Trust and creating a corporate culture : 3 • This value system is the basis for the corporate culture - vital and a major contribution to the organisation’s success • Corporate culture is formed in the boardroom 29
  • 37. The Role of the Board 1. What is a board 2. What are its duties 3. The Board structure 4. Your duties as a director 5. Your exposure as a director 6. How an effective board works 7. Trust and creating a corporate culture 8. How to be an effective board member 9. How to transition from Executive to Director 30
  • 38. The Role of the Board 1. What is a board 2. What are its duties 3. The Board structure 4. Your duties as a director 5. Your exposure as a director 6. How an effective board works 7. Trust and creating a corporate culture 8. How to be an effective board member 9. How to transition from Executive to Director 30
  • 39. How to be an effective director • Leadership • Guide by persuasion • Articulate an argument for action - so compelling others will see its merits and be prepared to act on it • Leadership is abdicated when authority is used 31
  • 40. How to be an effective director • Overcome tendency to assume primary role is to represent best interests of their function on board • Vital to become familiar with all aspects of of the business • Perusing narrow agenda on board is a major source of conflict and ineffectiveness 32
  • 41. How to be an effective director • Trusteeship ‣ Active role looking after a portfolio of responsibilities ‣ Not an executive role ‣ It does not infer authority - not like any retained executive responsibilities • Stewardship ‣ Serve the best interests of organisation at all times and pass it on in better shape than when inherited • Stewardship = Trusteeship in non-profit, much more demanding ‣ Henry Kissinger: "the politics in academia are much more vicious, as the stakes are so low" 33
  • 42. How to be an effective director • Constructive compromise • Ideally surprise events should hit the boardroom first ‣ The role of the board is to understand uncertainties ‣ Resolve ambiguities ‣ Balance conflicting issues 34
  • 43. How to be an effective director • Evidence ‣ Very hard to acquire ‣ Months of analysis can result in nothing more than an understanding of the weaknesses of the team who undertook the collection ‣ Hearsay is dangerous! • Loyalties will be tested in a boardroom • Uncertainty is managed in a boardroom • Drawing valid conclusions separates the wise from the fools 35
  • 44. How to be an effective director • Conflict of interest demands recognition and resolution • Compromise ‣ Well researched, factual & transparent ‣ Constructive compromise is the primary tool ‣ Agreed action is the output ‣ Only changed by new information/evidence ‣ Compromise is susceptible to conscious and unconscious abuse 36
  • 45. The Role of the Board 37
  • 46. The Role of the Board 1. What is a board 2. What are its duties 3. The Board structure 4. Your duties as a director 5. Your exposure as a director 6. How an effective board works 7. Trust and creating a corporate culture 8. How to be an effective board member 9. How to transition from Executive to Director 37
  • 47. Challenges of New Board Membership • No shallow end to practise in • Behaviour more important than technical competence • Authority comes from sound judgement and wining influence, not status Scanlon, S. & Schneider, S. (2011). The Board Game, London: LID Publishing Ltd. 38
  • 48. From Executive to Director • How you maintain authority ‣ from your position Executive ‣ from your resources ‣ from your reputation & respect Director ‣ from your objectives 39
  • 49. From Executive to Director • How you maintain authority ‣ from your position Executive ‣ from your resources ‣ from your reputation & respect Director ‣ from your objectives 39
  • 50. From Executive to Director • Your responsibility ‣ Is to the Board Executive ‣ Is to the Shareholders Director ‣ Is to the Stakeholders/Members 40
  • 51. From Executive to Director • Your responsibility ‣ Is to the Board Executive ‣ Is to the Shareholders Director ‣ Is to the Stakeholders/Members 40
  • 52. From Executive to Director • You have the power to: ‣ Command Executive ‣ Influence Director ‣ Represent 41
  • 53. From Executive to Director • You have the power to: ‣ Command Executive ‣ Influence Director ‣ Represent 41
  • 54. From Executive to Director • Your position: ‣ as a Senior Executive Executive ‣ With extensive support ‣ Always answerable ‣ as a New-Kid-on-The-Block Director ‣ With minimal support structure ‣ Always responsible 42
  • 55. From Executive to Director • Your position: ‣ as a Senior Executive Executive ‣ With extensive support ‣ Always answerable ‣ as a New-Kid-on-The-Block Director ‣ With minimal support structure ‣ Always responsible 42
  • 56. From Executive to Director • Your primary skills are: ‣ to be decisive Executive ‣ using analysis ‣ to exercise judgement Director ‣ using argument 43
  • 57. From Executive to Director • Your primary skills are: ‣ to be decisive Executive ‣ using analysis ‣ to exercise judgement Director ‣ using argument 43
  • 58. From Executive to Director • Your focus is on: ‣ Task Executive ‣ Tactics & corrective actions ‣ Effective/Efficient resource deployment ‣ Role Director ‣ Strategy & preventative actions ‣ Stakeholder value 44
  • 59. From Executive to Director • Your focus is on: ‣ Task Executive ‣ Tactics & corrective actions ‣ Effective/Efficient resource deployment ‣ Role Director ‣ Strategy & preventative actions ‣ Stakeholder value 44
  • 60. From Executive to Director • Your style is: ‣ Interventionist & action oriented Executive ‣ Competitive ‣ more team oriented ‣ Reflective Director ‣ Collegiate ‣ more independent minded 45
  • 61. From Executive to Director • Your style is: ‣ Interventionist & action oriented Executive ‣ Competitive ‣ more team oriented ‣ Reflective Director ‣ Collegiate ‣ more independent minded 45
  • 62. From Executive to Director • The big challenges: ‣ failing to maintain confidence Executive ‣ becoming to politically motivated ‣ failing to suppress interference ‣ failing to convince Director ‣ retreating into functional comfort zone ‣ unwilling to be responsible for the actions of others 46
  • 63. From Executive to Director • The big challenges: ‣ failing to maintain confidence Executive ‣ becoming to politically motivated ‣ failing to suppress interference ‣ failing to convince Director ‣ retreating into functional comfort zone ‣ unwilling to be responsible for the actions of others 46
  • 64. Why do it? • Board membership is high risk - high reward situation • Good reasons to do it ‣ Desire to make a difference for the better ‣ Financial reward ‣ The unique political/intellectual challenge 47
  • 65. The Role of the Board • Matthew Bickerton • bickerton.cc/blog/cass-nvc © 2011 Matthew Bickerton Licensed under a Creative Commons Attribution 3.0 Unported License. 48

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