MastroTek Internet marketing slideshow. Internet marketing basics for small to medium sized businesses in the New York and Westchester, NY areas

1. Internet Marketing Plans
For small to medium sized businesses
with a focus on Local Search Results
Nicholas Mastrogiorgio
914-297-1467
SEO@MastroTek.com
www.MastroTek.com

2. What is Internet Marketing?
Internet marketing is:
Email Marketing
Social Media Marketing Internet Marketing is all these
individual things optimized in
Search Engine Marketing the best way in order to bring
Search Engine Optimization traffic to your website and
increase your web presence
Pay Per Click Advertising and overall business revenue.
Video Marketing
Article Marketing

3. Search Engine
Optimization
Search Engine Optimization is the act
of making your website desirable to
search engine such as Google and
Bing.
This is accomplished by optimizing
your on-site content so that it fits into
what the search engine are looking for
to consider it relevant to a certain
keyword or topic.
You also need to optimize off-site
factors such getting sites that link
back to your site, submitting your site
to relevant directories (Google Places,
Yelp, Etc.) and increasing your sites
popularity in places like Facebook ,
Google +, and Twitter.

4. What is Pay Per Click (PPC)?
• Pay per click is paid • The most competitive
advertising where you keywords can cost over
pay a certain amount $25 per click!
every time someone • Without proper
clicks on your ad. management of your
• Cost is determined by PPC account you can
the popularity of the spend a lot of money
search term used to with little return on
display your ad. your investment.

5. Social Media Marketing
• Build a Following
• Communicate with
customers
• Attract new customers
• Drive traffic to your
website
• Facebook has over 900
Million Members and is
still growing!!!

6. Email Marketing
• Highly targeted
• Personalized
communication with
interested parties
• Interest and clicks can
be measured easily
• Great for announcing
personalized
promotions and events

7. Local Internet Marketing
• Connect with
customers on location
based websites
• Google Places
• Yelp
• Foursquare
• Bing Business
• Yellow Pages.com
• Groupon

8. MastroTek’s Services
• MastroTek Offers :
– Eye Catching Website Design
– Email Marketing
– Local SEO
– Social Media Management
– PPC Management
– Print Media Design (Flyers, Brochures, Business
Cards)
MastroTek.com/services

9. Why MastroTek?
• Personal business relationship with a local
company. We visit you in person and are
available to meet with you any time you need us.
• We specialize in local SEO and PPC management
and offer competitive pricing for small to
medium sized businesses.
• Visit our site today to get started.
www.MastroTek.com