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Il SocialMediAbility delle aziende italiane: un anno dopoRisultati della seconda edizione dell’Osservatorio Social Media, ...
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Infografica SocialMediAbility Aziende Italiane Osservatorio Social Media IULM

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Infografica con i risultati principali emersi dalla seconda edizione dell'Osservatorio Social Media promosso dal Master Executive in Social Media Marketing & Web Communication della Scuola di Comunicazione IULM.

Il rapporto di ricerca completo può essere richiesto dal sito http://www.osservatoriosocialmedia.com/richiedi-la-ricerca-completa/

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Infografica SocialMediAbility Aziende Italiane Osservatorio Social Media IULM

  1. 1. Il SocialMediAbility delle aziende italiane: un anno dopoRisultati della seconda edizione dell’Osservatorio Social Media, promosso dall’executive Master in Social Media Marketing & Web Communication della Scuola di Comunicazione IULM IL CAMPIONE dimensioni delle aziende arredamento ALIMENTARI 120 120 piccole 36% casi analizzati casi analizzati medie bancario 720 hospitality grandi 33% 31% 120 casi analizzati casi analizzati 120 casi analizzati pubblica moda&design amministrazione 120 casi analizzati 120 casi analizzati risultati ottenuti si no si no 32,5% 67,5% 49,9% 50,1% USO DI ALMENO UN SOCIAL MEDIA SUL TOTALE DELLE AZIENDE arredamento alimentarE HOSPITALITY PPAA MODA&DESIGN BANCARIO 30,8% 22,5% 36,7% 37,0% 53,8% 34,1% 53,4% 33,3% 63,6% 62,3% 60,7% USO DI ALMENO UN SOCIAL media per settoredimensioni delle aziendepiccole 9,8% 43,0%MEdie 32,3% 47,2%grandi 57,9% 58,4% USO DI ALMENO UN SOCIAL MEDIA PER DIMENSIONI AZIENDALI 17,0% si no 24,5% no 83,0% si 75,5% PRESENZA DI LINK DAGLI AMBIENTI SOCIAL SUL SITO AZIENDALE 71,1% 2010 2011 39,8% 35,2% 35,7% 32,0% 14,1% 15,5% 15,0% 8,8% 7,1% 4,2% 3,9% Blog SOCIAL MEDIA Più UTILIZZATI DAL TOTALE DELLE AZIENDE aziende piccole aziende grandi orientamento orientamento social media social media 5,0 5,0 4,0 4,0 2,9 3,0 3,0 2,0 2,0 1,0 1,0 0,4 0,0 0,0 0,2 0,3 2,7 2,4 efficacia social media attenzione / cura aziende medie efficacia social media attenzione / cura orientamento social media 5,0 4,0 3,0 2,0 0,8 1,0 0,0 0,5 0,5 efficacia social media attenzione / cura (720 casi) (720 casi) Indice medio aziende piccole 0,16 0,28 Indice medio aziende piccole Indice medio aziende medie 0,45 0,60 Indice medio aziende medie Indice medio aziende grandi 1,75 2,66 Indice medio aziende grandi indici socialmediability Indice medio totale aziende 0,79 5,0 orientamento social media 1,16 Indice medio totale aziende 4,0 3,0 2,0 1,4 1,0 0,0 1,1 1,1 efficacia social media attenzione / cura indice socialmediability complessivo: 720 casi www.osservatoriosocialmedia.com www.mastersocialmediamarketing.it www.whatever.it

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