Let's explore why you should have an API, how will it influence your business, why you should think about a monetisation seriously. There are a whole bunch of existing models that can help you find the right fit for your API depending on your roadmap.
Finally we take a look at the distribution of APIs to developers. Like any cake, you need to make sure it looks and tastes great to be able to sell it and be a leader!
3. Sit back and relax
Why APIs - Tap into the API market
API Economy - $$$ Models
Distributing - DevXperience
4. History is important
The industrial revolution stems from:
Industralization led to Efficiency
Quality of Life led to working force
Financial Innovations enabled more entrepeneurs to make it
Transportation links sped up commerce
Communication between peers improved
13. Build a library, then an empire
- Expose data and functionality through
service interfaces.
- Communication must happen only
through these interfaces
- Any technology works
- Design from the ground up to be
externalizable. No exceptions.
source:http://siliconangle.com/furrier/2011/10/12/google-engineer-accidently-shares-his-internal-memo-about-google-
platform/
14. APIs and usage in modern times
Mashape.com: over 10.000 private and public
API
Google
Twitter
Facebook
Billions of API calls
per day
17. APIs come in different forms...
As a product:
(Private and Public)
The customer uses the API directly to add capabilities
As an extension of a product:
The API is used in conjunction with the product to add value
As a promotion for a product:
The API is used as a mechanism to promote the product.
18. API Economy - Price it right
● Pricing - have a clear business model
○ Free
○ Freemium
○ Paid
● Paid or Freemium can come in different flavours
○ Pay as you go with or without tiers
○ Monthly recurring
○ Unit price
○ Rev share
○ Transaction fee
19. API Economy - Price it right
Depending your business model, you
might end up paying developers to use
your API
20. But wait
Have you (or your team) built an API before?
Is your audience right?
Do your competitors have APIs?
Could they copy your model easily?
How will your API support your roadmap?
21. Food for thought
+ Security & Access Control:
+ Cloud or On Premises:
+ Monitoring and Analytics:
+ SOAP vs REST:
22. Prepare for the API economy
+ Discovery
+ Security
+ Monitoring / QA
+ Testing
+ Support
+ Documentation
+ Monetization
23. Achieving great DX
How will you publish your API?
Onboarding and Documentation are the face of
your API
24. Achieving great DX:
What do developers love you for?
• Track endpoint analytics
• Track Documentation’s web analytics
• Get involved in physical Hackathons
• Keep API documentation up to date
• Don’t break things (versioning)
25. In conclusion
- It’s happening, it’s big, you can do it. Don’t miss out
- Developers are hungry and ready to pay to use your
service if you provide them with a good experience
- You need to invest time and $$$ in making sure their
experience is great, as soon as possible
- You can make a lot of money with only an API.
27. Image Takedown process
I made these slides by hand and I do not own copyright of these images, they’re owned by whoever took the pictures. Thank you to all those who
upload images on flickr.com and if you do not want me to use an image on my slides get in touch and I shall remove it!