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Spem Communication Case Study

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This is a case study provided by the team of Spem Communications - Exclusive Partner-Agency of WorldCommForum in Slovenia!

SPEM Communications is an agency specialized in strategic communications consulting and implementation of communications projects. It operates since 1986 and prides itself with a treasury of knowledge and experiences in the fields of communications and public relations in a wide area, with partner links in Croatia, Bosnia and Herzegovina, Serbia, Macedonia, Kosovo and most other countries of South-Eastern Europe, Austria, and Britain.

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Spem Communication Case Study

  1. 1. SPEMCommunications Creating stories since 1986. SPEM Communications is an agency, specialized in strategic communications consulting and implementation of communication projects. It operates since 1986 and prides itself with a treasury of knowledge and experiences in the fields of communications and public relations.
  2. 2. Creative stories with Maribor Public Library Maribor Public Library, which consists of 18 units in 12 municipalities, was lacking library material, staff, and appropriate facilities and was considering shutting down some of library units. After 20 years of free membership, as a final resort, the Library Board took a decision of implementing a membership fee. SPEM Communications
  3. 3. Creative stories with Maribor Public Library Introduction of membership fee in Maribor city Library meant a significant change in library business operation, it demanded an employee mind reset and it contributed to undermining of the fundamental library mission. SPEM Communications
  4. 4. Creative stories with Maribor Public Library From the communication point of view the introduction of membership fee in the Maribor public library was recognized by the Slovenian Society for Public Relations and was awarded with Prizma award. Slovenian Association of Public Libraries also recognized the achievements of the Maribor Public Library and they were given a special award for the most innovative project in the last two years. SPEM Communications
  5. 5. Creative stories with Petrol Petrol, one of the largest Slovenian oil distributing company which has 469 petrol stations in Slovenia, Bosnia and Hercegovina, Croatia, Serbia, Montenegro and Kosovo, in past years went trough disturbing management changes. After the circumstances calmed and the management board was again stabile, the company found its crucial to connect and unify all Petrol‘s employees. The solution were new Values and Code of Ethics. SPEM Communications
  6. 6. Creative stories with Petrol Petrol employees participated in defining new values for all 6 markets. Values and Code of Ethics were translated from Slovene to Croatian, Serbian, Bosnian, Macedonian and Montenegrin language. Respect, Trust, Excellence, Creativity and Fortitude unites people over 496 gas stations in 6 countries and other employees in Petrol. SPEM Communications
  7. 7. Creative stories with Petrol Values are very much alive and involved in every segment of Petrol. This way employees live the story that they created. SPEM Communications
  8. 8. Creating stories since 1986. SPEM Communications Find us on: www.spem.si www.facebook.com/SPEMKomunikacije Twitter: SPEMKom LEGAL EXPLANATION: This document is intended for the addressee only. Unauthorized distribution or disclosure of the contents of the document can be a criminal offense. SPEM reserves all moral and material rights to the submitted document and conceptual content, it is presented. Abuse of these rights is a crime. In the event that the principal contractor, and participation in, or the customer buys paper, belong to all the substantive rights of the document and presented it in conceptual content of the recipient who may dispose of it according to his conscience.

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