Aim Capacity Building Workshop X007 E Adrian Bailey

Mary Rose
Mary RoseUniversity Lecturer um Lancaster University
Theories   Practices Dr. Adrian R. Bailey University of Exeter Business School [email_address]
Accessing historical business narratives using primary and secondary sources: ,[object Object],[object Object],[object Object],[object Object],[object Object]
Accessing historical business narratives using primary and secondary sources: ,[object Object],[object Object],[object Object],[object Object],[object Object]
Accessing historical business narratives using primary and secondary sources: ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Key Issues in Historical Narrative ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Key Issues in Historical Narrative ,[object Object],[object Object],[object Object],[object Object]
Key Issues in Historical Narrative ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Cadbury Business History Customer Integrated Marketing Strategy 1879-1939
Narrative Typologies: ,[object Object],[object Object],[object Object],[object Object],[object Object],Source: Somers and Graham (1994)
Customer Integrated Marketing Strategy 1879-1939 ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Dominant Public Narrative ,[object Object],Bournville Factory 1879, showing location of first Quaker meeting X
Narrative of Managerialism ,[object Object],[object Object],[object Object],[object Object]
Dominant Conceptual Narratives  (Relatively un-reflexive academic histories for the period 1879-1939) ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Cadbury Business History Customer Integrated Marketing Strategy 1879-1939 ,[object Object]
‘ The City’: Virtual Narratives ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Key Issues in Historical Narrative ,[object Object],[object Object],See: MacIntyre (1985, 74)
Key Issues in Historical Narrative ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Bibliography ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
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Aim Capacity Building Workshop X007 E Adrian Bailey

  • 1. Theories Practices Dr. Adrian R. Bailey University of Exeter Business School [email_address]
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  • 8. Cadbury Business History Customer Integrated Marketing Strategy 1879-1939
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