This document provides tips for making blogs more engaging in order to attract readers. It recommends using clean designs with limited fonts and colors, including photos in nearly all posts to catch readers' attention, and writing in a personal, conversational voice. The document also suggests focusing on "potent posts" that concisely convey information through statements, circumstances, key points, and character details in under 200 words. Additionally, it advises distributing blog content across various social media platforms and focusing on quality over overt self-promotion.
19. Necessary elements
Clean design
Photos
Personal voice
Links and navigation add value
**Potent posts**
20. 1. Create a clean template.
Choose five colors for your design and text.
Avoid graphics and textures that will clash with photos.
Use no more than 3 fonts that are easy to read.
Condense your menu bar and navigation.
Consider the value of clutter before adding it.
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26. 2. Use photos in 99% of your posts.
People have a short attention span online.
Images catch the eye away from competing content.
Decision is made based on the first image.
Personal snapshots are the most compelling.
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30. Rule 1: You can’t mess up!
Blog like you talk to people.
Be yourself
Post what excites you
Have an opinion
Attempt to make friends
Inform people about your life
Interact with your audience
31. 3. Make your blog valuable
Provide the details (who, what, where when, why)
Use hyperlinks (homepage, twitter handle, blog)
Offer your perspective that is unique to you.
Think of your blog as a resource.
Categorize and/or tag for easy navigation and search.
32. Best hairspray EVER!
Seriously – Oribe ($22 @ Barneys) even keeps my hair
straight in this humidity. I highly recommend spending the
money ladies. And men. Ha!
33. 4. Your Goal “Potent” Posts
Convey the most amount of information with the least amount
of words. Choose 2 of the 4 concepts to include in one post.
A sexy statement
Circumstance
The nugget
Character
Go back and add value to your posts when you’re done.
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35. A “Potent” Post
Sexy Statement: You definitely want to take this “Ho” home.
Circumstance: In this pic, I’m spicing up a Hoegaarden.
Which I pronounce “Ho-garden” knowing full well, it’s “Who-
garden” – but that’s what I say.
Nugget: For me, I like it with Peach Lambech and a fresh
orange slice. The orange is nothing new to you, but the
Lambech brew makes the beer even smoother.
Character: More to come of this nature. Mary tells me I
need to share all of my secrets. I’m game. I’ll try anything
once.
36. Sexy statement: Smiles that big can only mean one thing.
Circumstance: Christy and Letha came to Amy’s Gold Buying
Party and are walking away with checks for over $500 each.
Nugget: With the price of gold rising every day, the checks I
sign are getting bigger and bigger.
Character: Honestly, I love my job. Everyone leaves happy.
For details on hosting and making money to party, click here.
37. Using your blog for business
Connect with your existing clients
Reach out to an audience that “works” for you
Update often to keep your brand on their minds
Distinguish yourself from others in the industry
Generate loyalty
39. Distribute your blog content
Facebook – “Bread and Butter” to make your current
clients work for you
Twitter – “Throwing darts” to reach out to new people
Foursquare – “Man with Candy” to create brand loyalty
via incentives
YouTube – “MTV” to get attention with trending topic
videos
LinkedIn – “Houston Business Journal” People go to
specifically for business purposes in particular industries.
40. Your Golden Ticket - Tumblr
Provides a home base “website” for people to visit
Distributes one post to all of your platforms
Easy to use at the computer and your phone
41. Bottom Line of Blogging
Design a nice place to visit
“Share” don’t “Compose”
Create your brand’s personality
Don’t try to market your business
Post about what will informative and entertaining for your
audience.
Be yourself. Write about what you know and love.
42. Want more?
The next steps for you are creating an efficient social media
schedule, optimizing your content, engaging with your audience
and potential readers generating business!