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How to make your blog sexy

So people will want to read it!




                                   Prepared by:
                                  @Mary Rambin
How to make your blog
Necessary elements

  Clean design

  Photos

  Personal voice

  Links and navigation add value

  **Potent posts**
1. Create a clean template.

  Choose five colors for your design and text.

  Avoid graphics and textures that will clash with photos.

  Use no more than 3 fonts that are easy to read.

  Condense your menu bar and navigation.

  Consider the value of clutter before adding it.
2. Use photos in 99% of your posts.

  People have a short attention span online.

  Images catch the eye away from competing content.

  Decision is made based on the first image.

  Personal snapshots are the most compelling.
Rule 1: You can’t mess up!

Blog like you talk to people.

  Be yourself

  Post what excites you

  Have an opinion

  Attempt to make friends

  Inform people about your life

  Interact with your audience
3. Make your blog valuable

  Provide the details (who, what, where when, why)

  Use hyperlinks (homepage, twitter handle, blog)

  Offer your perspective that is unique to you.

  Think of your blog as a resource.

  Categorize and/or tag for easy navigation and search.
Best hairspray EVER!

Seriously – Oribe ($22 @ Barneys) even keeps my hair
straight in this humidity. I highly recommend spending the
money ladies. And men. Ha!
4. Your Goal  “Potent” Posts

Convey the most amount of information with the least amount
of words. Choose 2 of the 4 concepts to include in one post.

  A sexy statement

  Circumstance

  The nugget

  Character

Go back and add value to your posts when you’re done.
A “Potent” Post

  Sexy Statement: You definitely want to take this “Ho” home.

  Circumstance: In this pic, I’m spicing up a Hoegaarden. 
   Which I pronounce “Ho-garden” knowing full well, it’s “Who-
   garden” – but that’s what I say.

  Nugget: For me, I like it with Peach Lambech and a fresh
   orange slice.  The orange is nothing new to you, but the
   Lambech brew makes the beer even smoother.

  Character: More to come of this nature.  Mary tells me I
   need to share all of my secrets. I’m game.  I’ll try anything
   once.
  Sexy statement: Smiles that big can only mean one thing.

  Circumstance: Christy and Letha came to Amy’s Gold Buying
   Party and are walking away with checks for over $500 each.

  Nugget: With the price of gold rising every day, the checks I
   sign are getting bigger and bigger.

  Character: Honestly, I love my job. Everyone leaves happy.
   For details on hosting and making money to party, click here.
Using your blog for business

  Connect with your existing clients

  Reach out to an audience that “works” for you

  Update often to keep your brand on their minds

  Distinguish yourself from others in the industry

  Generate loyalty
**IMPORTANT**
Distribute your blog content

  Facebook – “Bread and Butter” to make your current
   clients work for you

  Twitter – “Throwing darts” to reach out to new people

  Foursquare – “Man with Candy” to create brand loyalty
   via incentives

  YouTube – “MTV” to get attention with trending topic
   videos

  LinkedIn – “Houston Business Journal” People go to
   specifically for business purposes in particular industries.
Your Golden Ticket - Tumblr
  Provides a home base “website” for people to visit

  Distributes one post to all of your platforms

  Easy to use at the computer and your phone
Bottom Line of Blogging

  Design a nice place to visit

  “Share” don’t “Compose”

  Create your brand’s personality

  Don’t try to market your business

  Post about what will informative and entertaining for your
   audience.

  Be yourself. Write about what you know and love.
Want more?




The next steps for you are creating an efficient social media
schedule, optimizing your content, engaging with your audience
and potential readers generating business!

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How to make your blog sexy

  • 1. How to make your blog sexy So people will want to read it! Prepared by: @Mary Rambin
  • 2. How to make your blog
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  • 19. Necessary elements   Clean design   Photos   Personal voice   Links and navigation add value   **Potent posts**
  • 20. 1. Create a clean template.   Choose five colors for your design and text.   Avoid graphics and textures that will clash with photos.   Use no more than 3 fonts that are easy to read.   Condense your menu bar and navigation.   Consider the value of clutter before adding it.
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  • 26. 2. Use photos in 99% of your posts.   People have a short attention span online.   Images catch the eye away from competing content.   Decision is made based on the first image.   Personal snapshots are the most compelling.
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  • 30. Rule 1: You can’t mess up! Blog like you talk to people.   Be yourself   Post what excites you   Have an opinion   Attempt to make friends   Inform people about your life   Interact with your audience
  • 31. 3. Make your blog valuable   Provide the details (who, what, where when, why)   Use hyperlinks (homepage, twitter handle, blog)   Offer your perspective that is unique to you.   Think of your blog as a resource.   Categorize and/or tag for easy navigation and search.
  • 32. Best hairspray EVER! Seriously – Oribe ($22 @ Barneys) even keeps my hair straight in this humidity. I highly recommend spending the money ladies. And men. Ha!
  • 33. 4. Your Goal  “Potent” Posts Convey the most amount of information with the least amount of words. Choose 2 of the 4 concepts to include in one post.   A sexy statement   Circumstance   The nugget   Character Go back and add value to your posts when you’re done.
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  • 35. A “Potent” Post   Sexy Statement: You definitely want to take this “Ho” home.   Circumstance: In this pic, I’m spicing up a Hoegaarden.  Which I pronounce “Ho-garden” knowing full well, it’s “Who- garden” – but that’s what I say.   Nugget: For me, I like it with Peach Lambech and a fresh orange slice.  The orange is nothing new to you, but the Lambech brew makes the beer even smoother.   Character: More to come of this nature.  Mary tells me I need to share all of my secrets. I’m game.  I’ll try anything once.
  • 36.   Sexy statement: Smiles that big can only mean one thing.   Circumstance: Christy and Letha came to Amy’s Gold Buying Party and are walking away with checks for over $500 each.   Nugget: With the price of gold rising every day, the checks I sign are getting bigger and bigger.   Character: Honestly, I love my job. Everyone leaves happy. For details on hosting and making money to party, click here.
  • 37. Using your blog for business   Connect with your existing clients   Reach out to an audience that “works” for you   Update often to keep your brand on their minds   Distinguish yourself from others in the industry   Generate loyalty
  • 39. Distribute your blog content   Facebook – “Bread and Butter” to make your current clients work for you   Twitter – “Throwing darts” to reach out to new people   Foursquare – “Man with Candy” to create brand loyalty via incentives   YouTube – “MTV” to get attention with trending topic videos   LinkedIn – “Houston Business Journal” People go to specifically for business purposes in particular industries.
  • 40. Your Golden Ticket - Tumblr   Provides a home base “website” for people to visit   Distributes one post to all of your platforms   Easy to use at the computer and your phone
  • 41. Bottom Line of Blogging   Design a nice place to visit   “Share” don’t “Compose”   Create your brand’s personality   Don’t try to market your business   Post about what will informative and entertaining for your audience.   Be yourself. Write about what you know and love.
  • 42. Want more? The next steps for you are creating an efficient social media schedule, optimizing your content, engaging with your audience and potential readers generating business!