More Related Content Similar to Growth Tactics: Business Planning for the Business Executive (20) Growth Tactics: Business Planning for the Business Executive1. P R E S E N T E R
Growth Tactics:
Business Planning for the Busy Executive
Mary-Kathryn Boler
www.CatapultStrategies.com
443.745.1469
2. Growth Tactics:
Concrete Tools and Techniques
Analyze your business
Develop strategies to grow
Predict financial performance
Manage cash flow
Be more successful
Enjoy your business!
© Catapult Strategic Consulting, LLC 2015
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3. Strategic Business Plan
Contents
Executive Summary
Company Description
Market Analysis
Operations
Management
Financial Performance
Appendices
Cash Flow Projections
Summary of Assumptions
Historic Financial Statements
Resumes of Key Personnel
Marketing Materials
© Catapult Strategic Consulting, LLC 2015
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4. Describe Your Company
Business Names:
Organization’s Legal Name
Trade Name
Brand Name(s)
Related Companies
Legal Issues:
Legal Form of Business
Owner(s)
State in which Incorporated
Location in which Licensed
Patents and Trademarks Held
Locations:
Headquarters
Other Facilities
Geographic Areas Served
© Catapult Strategic Consulting, LLC 2015
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Products/Services:
General Description
Major Product Lines
Number of Products
Significant Competitive
Advantage
Financial Condition:
Total Sales
Overall Profitability
Profitability of Major Product
Lines
Projected Financial Performance
Funding Needs
Anticipated Uses of Funds
Management:
Founder
Chairman of the Board
President
Other Key Personnel
Stage of Development
When Company Formed
Major Milestones to Date
Development Strategies
Mission, Gals and Objectives
Limit description to two pages …
focus on what is most important about your business.
5. Analyze the Market
© Catapult Strategic Consulting, LLC 2015
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Industry Trends:
Description
Size and Growth Rate
Seasonality
Technology
Government Regulation
Life Cycle
Strengths Weaknesses
Opportunities Threats
Target Markets:
Identifiable
Meaningful Description
Measurable and Sizable
Reachable
Competitors:
Who They Are
How You Compete
Potential Future Competition
Barriers to Entry
Market Share
SWOT
7. How Do You Operate?
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Facilities
Production Processes
Labor
Supply and Distribution
Order Fulfillment and Customer
Services
Research and Development
Technology Needs
8. Define Key Management Roles
Responsibilities
Years and Type of
Experience
Notable Successes
Education
Organization Chart
Hiring Plan
Name and
position
Name and
position
Name and
position
Name and
position
Name and
position
© Catapult Strategic Consulting, LLC 2015
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9. Financial Performance
Historic Financial Performance
Income Statements and Trends
Recent Balance Sheet
Comparison to Industry Norms
Cash Flow Projections
Revenues
Expenses
Profitability
Critical Changes
Significant Assumptions
Anticipated Funding Needs
Amounts
Uses of Funds
Repayment Sources
Proposed Terms
© Catapult Strategic Consulting, LLC 2015
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Are you
profitable?
10. Quantify Your Goals
Products and Services
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Measures
Historic
Performance
Objectives
2015 2016 2017
Range of Prices
Average Price
Product Mix
New Products
Annual Sales
11. Quantify Your Goals
Target Markets
© Catapult Strategic Consulting, LLC 2015
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Measures
Historic
Performance
Objectives
2015 2016 2017
Number of Clients
Ave. Purchase Volume
Purchase Frequency
Market Niches
Marketing Expenditures
12. Quantify Your Goals
Production, Operations and Management
© Catapult Strategic Consulting, LLC 2015
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Measures
Historic
Performance
Objectives
2015 2016 2017
Cost of Goods Sold
Gross Margin
Production Time
Equipment Purchases
Overhead Costs
Owners/Managers
Staff Size
Payroll
13. Quantify Your Goals
Financial Performance
© Catapult Strategic Consulting, LLC 2015
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Measures
Historic
Performance
Objectives
2015 2016 2017
Net Income $
Net Income %
Accounts Receivable
Accounts Payable
Working Capital
Financing
14. Project Cash Flow
The process for projecting cash flow is the same for every business.
© Catapult Strategic Consulting, LLC 2015
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Estimate Revenues
Estimate Direct Costs
Estimate Indirect (Overhead) Costs
Document Assumptions
Assess Risks
15. © Catapult Strategic Consulting, LLC 2015
If one does not know
to which port one is
sailing, no wind is
favorable.
- Lucius Annaeus Seneca