This slide presentation can be adapted by nonprofit development staff to use in orienting their board about fundraising.

1. Advocacy in Action Board Fundraising Webinar, April 10, 2014 Page 1
Welcome to the
Advocacy in Action Board Fundraising
Webinar
Apr. 18 from 8:30 to 9:30 p.m. ET
Conference Call in: (703) 399-0855
Passcode: 901000 #

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“I may have mentioned that I’m on the
national board of Advocacy in Action . . .”

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Webinar Agenda
 Introduction
 Three-part strategy: renew, recapture, recruit
 Program accomplishments and highlights – see
website, track e-alerts
 Special campaigns/restricted funding
 Tools and resources
 Q and A

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Strategy No. 1
Thank current donors and renew/upgrade
Sign up to make thank you calls. We received over
2,500 gifts in Dec. alone. We have a lot of thanking to
do!
Contact donors due for renewal or upgrade by
personal email or letter
(See sample call lists)

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Strategy No. 2
Recapture lapsed donors
 Suggested solicitation process – email, phone, letter
 Requires extra effort
 Focus on join date
 Focus on region
 Offer alternatives for giving, such as special
campaigns or restricted giving

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Strategy No. 3
Recruit New Donors/Activists
• Colleagues
• Friends (special Facebook page)
• Current & Former classmates
• Email contacts – Activist Growth Strategy
• Other suggestions?
Ask AinA for giving history if you need it. Or you can insert a disclaimer, such as
Not sure if you’ve maintained your involvement in AinA but . . . OR
You may have already given to AinA this year. If that’s the case, thank you for your
support.

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Resources to Share with Donors
Be comfortable talking about programs, recent accomplishments and current
campaigns
 “Top Ten” Priorities for 2012
 Newsletters: printed and electronic
 2011 Accomplishments: Year-End Video and Home Page Stories
 Organizational information
 www.actioninadvocacy.org

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When Asking for a Contribution
1. Justify the immediacy of your organization’s needs.
2. Communicate the impact the gift will have toward meeting needs.
3. Emphasize a variety of gift opportunities.
4. Do this all succinctly and directly. Keep it simple.
5. Convey sincerity and gratitude.
6. Be flexible in terms of payment schedules.
7. Consider different types of assets—not just cash.
8. Go with flow for what’s best for the donor’s circumstances.

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7 Reasons to Give to
Action in Advocacy
(Special thanks to Nancy Schwartz “Getting Attention”)

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SAMPLE EMAIL No. 1 (NEW PROSPECTS)

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