The document provides details about the target audience for a documentary about government censorship of sexy music videos. The primary target audience is 16-18 year olds from a mixed ethnic background living in London. They come from working to middle class families and have interests in music, sports, books and other typical teenage hobbies. The documentary aims to appeal to both female and male teenagers.

1. Maryam Latifi
Media Production Level 3
Mr. Davies
Year 13

3. The age of my primary target audience is 16-18 year olds. The
reason why I choose this particular age group is because
there is a gap in the market that documentaries are actually
targeting young people and there aren’t any documentaries
produced by a young person. This course gave me the
opportunity to make a documentary that appeals and deals
with young people’s issues.
Likewise, this target audience is relevant to the type of
documentary that I am making, which is about government
censorships on sexy music videos. My target audience can
relate to my subject matter and my documentary as they
watch music videos too that are often sexy and contains soft
porn. The documentary is set to appeal to teenagers.

4. My primary target audience comes from working
class to middle class backgrounds. The
reason why I have decided to choose this
broad class is because music videos are
being watch by everyone despite what
background they come from. But, I needed to
design the class of my target audience so that
the my documentary doesn’t stereotype or
consists of locations that are highly deprived
which may convey the wrong message to the
target audience, as my viewers.
Most importantly, my target audience depending
from their class may have different opinions or
thoughts about the subject matter of my
documentary during the Vox Pops or overall.

5. The ethnicity of my target audience is
from a mixed ethnic background.
My target audience would come from a
Black African or Afro- Caribbean, Asian,
British White origins or other mixed
backgrounds.
The reason why I choose my target
audience to be multicultural is because I
don’t want to base my documentary on
just one specific ethnicity as there may
be other ethnicity who may watch my
documentary and lose interests
because they may think it is not appeal

6. My target audience who I have specifically
categorized in my other slides may be in full
time education, training or employed. In
contrast, they may also be unemployed or
not in education, training or employment
(NEET). The main reason why I have
decided to choose these young people as
my target audience is because my
documentary will be mainly about whether it
is right or wrong for the government to
censor sexy music videos. It won’t really be
important what my target audience does as
individuals.

7. Above all, the nationality of my target audience
is mainly British because my documentary is
about current issues and it mainly focuses
on the UK government not other
governments from across the world.
Again, the nationality of my target audience
may not make any difference to the
production of my documentary as I will be
mainly focusing on the subject matter not
specifically where my target audience comes
from. But, it does make me aware of what I
am dealing with and what I have to make in
order to make my documentary as appealing
and my target audience and meet my
proposed idea for my documentary.

8. Religion isn’t of a high importance for
my documentary as it won’t have
any influence on its production.
But, my target audience as a group of
different individuals may be Muslims,
Christians, Jewish, Hindus, Sikhs,
Buddhists or Atheists where they
don’t belief in anything at all.

9. The hobbies and interests of my target audience are as followed:
- Listening to R&B, Hip Hop or Techno music.
- Playing sports activities such as football, jogging, running,
dancing, swimming or playing tennis.
- Reading non fictional or fictional books such as love books,
books about life, educational books or other general books of a
young person’s interests.
- Other hobbies or interests may include cooking, collecting,
crafting and many more.
- My primary target audience which are girls who like to do some
shopping, looking after their appearance such as following strict
beauty regimes or they may be busy taking up other activities in
their spare times such as Yoga, horse riding, swimming, driving,
volunteering or travelling to countries abroad.
- Unlike my secondary target audience who are boys may be
interests in soccer, games, guitars, working on their PC or
computers , producing professional music as a hobby or street
dancing.
- Young people as my target audience often relax, hang out, eat
out, go clubbing, watch TV or sleep as their hobbies.

10. Where my target audience possibly
live?
The majority of my target audience lives in
London as it the documentary is going to be
based in London for young people in
London.
My target audience before having done any
audience research could live in council or
any state.

11. The gender of my target audience is unisex. It doesn’t
cause any complications in regards to the
production of my documentary if I choose
specifically boys or girls. Therefore, it was much
better to target boys and girls.
But, I have decided to choose my primary target
audience being females because I belief that my
documentary would most effect them due to the
majority of female being obsessed about their looks
and body, at the same time, the mass media
demonstrates soft porn or the objectification of
women on multiple music videos particularly R&B
or Hip Hop.
My secondary target audience would also be boys you
are 16-18 years old and most of them may be at
their stages of puberty or hormonal imbalance
where they are also affected by sexy music videos
being scattered on Internet in every single website
you will be able to find a sexy music video showing
soft porn or objectifying women as the main sex
symbols such as Rihanna or Lady Gaga.

12. The primary target audience for my documentary fits into the socioeconomic
category of D and E.
- D suggests Semi- skilled and unskilled manual workers
- E is pensioners, lower grade workers and the unemployed.
Students and teenagers are going to fit in the above social demographic as they .
The reason why my target audience are so low in the socio-economic hierarchy or
the social demographic is because they are inexperienced in many ways such
as employment, life or ideas due to their age. Yet also, as they are young they
haven’t fulfilled all their dreams or educational achievements to be employed
and create a higher reputation or status.
Even though, the social status classification is a major concern for adults who are
highly educated, there are ways or alternatives that young people are helped to
get where they want to be, so that in future their social status classification goes
up high in the hierarchy,

14. Significantly, my target audience is either single
or they have got a relationship as a boyfriend
and girlfriend but they are not married or
divorced. The reason why my target
audience is not married is because they are
too young for their age range and focused
with other important things not marriage.
Even tough, this part about the marital status
does not have a major impact on the
production of my documentary, it is important
to categorize my target audience in a specific
group so that they are easily identified as my
target audience for my documentary.

15. The style of my primary target
audience is …
The style of my secondary target
audience is……

16. My target audience would be young and free who are interested
in partying, studying, they are often self conscious due to
ideologies created by the mass media, they like to drink
alcohol when clubbing and they like to try out new
adventures,
My target audience are in love or looking for love. They like
to explore the world around them, they want to express
their feelings, thoughts, ideas and needs in different ways.
Teenagers or young people are often opportunistic, they
copy actions, attitudes, behaviours and from the what they
see from the world around them through the mass media
or people around them socialize them into what they are
expected to be.
Young boys and girls as part of my target audience loves to
seek attention and favouritism from their opposite sex or
same sex.