The challenge for every business is how to put your intellectual capital to work. In this presentation, you will learn a way to model knowledge value creation by Mary Adams at the Knowledge Management Society of Warsaw in April, 2009.

1. Knowledge is
the New Oil
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2. Oil brought
wealth to the
lucky…
Photo credit: “Beverly Hillbillies” at www.tvland.com
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3. …and the smart
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4. Luck and smarts in the
knowledge era….
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5. Larry and Sergey started Google
Human
Capital
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6. They built a piece of software
Structural
Capital
(process & IP)
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7. It attracted internet searchers
Relationship
Capital
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8. Ad software provided revenues
Financial
More Capital
structural
capital (gold
because it’s
how they get
paid)
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9. And advertisers
More relationship
capital
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10. Over time they have added
competencies
More human capital
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11. And this intellectual capital
“factory” has scaled to $20
billion and counting….
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12. The secret to scaling:
structural capital
Structural capital is “operationalized” knowledge that is usually
automated using information technology. This kind of
knowledge asset is highly scalable and provides one of the
major business opportunities of the knowledge era. The only
limit to scaling structural capital is the number of people that
need the solution.
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13. Any business can be modeled
like this
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14. Model your company
• How do you get paid (product, service,
workers’ time)?
• What are the key processes that support
your getting paid?
• What key competencies support your
processes?
• What key relationships make it all work?
• How does it all fit together?
This is your IC factory—does it scale? ICA - 14

15. Management 2.0
Managing
the IC factory:
• Visualize
• Measure
• Manage
• Report
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16. Want to learn more?
• Visit:
www.i-capitaladvisors.com
www.icknowledgecenter.com
• Sign up for e-newsletter:
Sheet going around the room or
email adams@i-capitaladvisors.com
• Call 781-729-9650
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