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BLK_29_jan.pptx

  1. 1. BLK
  2. 2. About Ananta • Ananta provides one stop solution for brands across UAE & KSA accelerate on e-commerce platforms. • We helped brands maximize their potential through our expertise, technology, focus, and scale that we have built with associated brands over the past few months. • We helped companies strategize and implement their creative visions. • Driven by passionate thinkers who work closely with each brands to create strategies that produce unparalleled results.
  3. 3. BLK Ecommerce Launch Amazon Noon Carrefour dubaistore Kibsons
  4. 4. Ecommerce listing enhancement SE0 Keywords Product Texts • Standard texts (Title, Bullet Points, Description) • Additional Content • Enhanced Brand Content - Seller A+ Content (EBC/A+) Reviews • Review Management Questions & Answers Product Information Price Brand Stores
  5. 5. Keyword Volume water 85K water bottle 60K Pure water 45K Alkaline Water 45K PH water 30K SE0 & Keywords search
  6. 6. Product Text Title, bullet points, product description, EBC / A + content Brand Registry (Enhanced Brand Content (EBC)) and vendors (A+ Content). Vastly improved options to show off products and brands and to utilize cross- selling. Brand Stores storefront is the face of your brand navigational layers to present the assortment Reviews: Nurture Positive Feedback protect and improve online brand reputation boost your search engine performance foster brand trust among existing and potential customers Questions & Answers Improve the information content of the product page Questions often point to larger information gaps Product Information Crucial for Filter Navigation Ex.material, weight or energy efficiency class
  7. 7. TOP Search Alakanie water UAE ACTIPH Alpin Mai Dubai Arwa ALAIN Melt Aquvia FIJI
  8. 8. Warehouse fulfilment Moving stocks to Ecommerce fulfillments centers Back 2 Back
  9. 9. Marketing Channels Advertising External PPC/CPM Advertising • Sponsored Products • Product Display Ads • Sponsored Brands Promotions • Percentage Off, Buy One Get One, Coupon • Lightning Deals • Google • Facebook • Instagram • influencer marketing Newsletter/Emails
  10. 10. Sponsored Products  improve visibility of individual products  CPC/CPM Appear in shopping results and on product pages  Feature products relevant to shopping queries Product Display Ads • Display ads provide sellers with powerful placements on the home page, product detail pages, and search results pages. Sponsored Display ads appear on desktop, mobile, and the app. Sponsored Brands • upper-funnel advertising, effectively used for building brand awareness
  11. 11. Promotions Percentage Off  price will be reduced by an amount or percentage of your choice.  Discounts may be granted on a single product, on a specific number of products. Buy One Get One  The buyer receives a free product for every purchased product(New product launch) Coupon  Visible on the main Ecommerce page as well as on website special marketing pages  Increased visibility with a special coupons label in the search result and on the product page Lightning Deals  are a special form of discount. Here, a predetermined quota of an item is featured for a short duration at greatly reduced prices.
  12. 12. Google ads  Search ads,Display ads,Shopping ads & App ads Facebook ads  image ads,Video ads,Carousel ads,Instant Experience ads Instagram  Image ads, Stories ads, Carousel ads, Explore ads, IGTV ads & Shopping ads. Influencer marketing  Collaborating with Influencers (nutritionist & athletes) Newsletter / E-Mails Offering customers new products via newsletter
  13. 13. https://shop.getblk.com/

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