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State of the ux union

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Presentation @ Alten Maart 2017

Veröffentlicht in: Design
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State of the ux union

  1. 1. Ing. M. Fernandes, MA UX DESIGN CONSULTANT Course Leader Concept & Design @ University of Applied Sciences Utrecht Lecturer on UXD | DESIGN THINKING Bachelor Human Computer Interaction Master in Design Accounts: Samsung, ING, FBTO, Vodafone @marvinfernandes marvin.fernandes@hogeschoolutrecht.nl linkedin.com/in/marvinfernandes STATE OF THE UX UNION
  2. 2. TODAY 1.YOU & UX A BRIEF DEFINITION 2.ROI ON UX 3.HCI A BRIEF HISTORY CLI > GUI > CUI = NUI CUI SXSW 16 HIGHLIGHT
  3. 3. YOU & UX a brief definition
  4. 4. UX WILL BE MORE THEN EVER ABOUT LISTENING TO YOUR USERS
  5. 5. User Experience UX A persons perceptions and responses that result from the use or anticipated use of a product, system or service International Organisation for Standardization, ISO 9241-210
  6. 6. Design to devise for a specific function or end arrangement, blueprint, plan, game plan, ground plan, master plan, program, project, road map, scheme, strategy, system, pattern, layout, conception, idea merriam-webster.com
  7. 7. $ 120.000 salary up to 120.000 anual source Dashbursts
  8. 8. I am a business manager how do I become a ux designer?
  9. 9. BUSINESS GOALS USER NEEDS UX TECH
  10. 10. ROI ON UX .
  11. 11. Average ROI of usability redesign is 83% Nielsen Norman Group, 2008 Every $1 invested in ease of use returns between $10 - $100 IBM Up to 41% less abandonment rates then poorly designed services Forester best practices in User Experience Design, 2009
  12. 12. design driven stock outperform s&p500 by 211%
  13. 13. design driven stock outperform s&p500 by 211%
  14. 14. requirements design code test deploy 1x 5x 20x 50x 150x Boehm’s Curve: costs of change why only test here?
  15. 15. User Centered Design Cycle IDEO
  16. 16. customer experience user experience
  17. 17. HCI a brief history
  18. 18. CLI GUI NUI (CUI) Codified Strict source: August de los Reyes Methaphor Exploratory Direct Intiutive we are here now
  19. 19. CLI command line interface
  20. 20. MAN MACHINE INTERACTION 1940
  21. 21. GUI graphical user interface
  22. 22. XEROX PALO ALTO RESEARCH CENTER HIPPIE KIDS 1970 “automated office of the future”
  23. 23. “automated office of the future” 1970
  24. 24. Dougles Englebart Patented November 17 1970
  25. 25. UNCLE DON Donald Norman 1980
  26. 26. “Human-computer interaction is a discipline concerned with the design, evaluation and implementation of interactive computing systems for human use and with the study of major phenomena surrounding them”. - SIGCHI 1980
  27. 27. NUI natural user interface
  28. 28. Conversational User Interface (CUI)
  29. 29. 1.TEACH A MACHINE MACHINELANGUAGE 2.TEACH A HUMAN THE LANGUAGE OF THE MACHINE 3.TEACH THE MACHINE THE HUMAN LANGUAGE you are here now! conversational user interface (CUI)
  30. 30. • Interactive Festival Participants: 37,660 •from 82 foreign countries • Interactive Festival Sessions: 1377 • Interactive Festival Speakers: 3,093 • Interactive Media in Attendance: 3,493 South by Southwest Interactive some highlights on Conversational User Interface 2016
  31. 31. “The next multi billion opp: Marketing in Messaging” “Get the Message The rise of the conversational user interface” - SXSW 2016
  32. 32. Lark: “He Marvin, I see you woke up early yesterday night, you flew with UNITED AIRLINES, they served Chicken Salad with Pasta, so you had 300 Calories by now. The sugar level in your blood is low, you may get a sugar craving in 15 minutes, so I advise you to grab a view nuts at the Nuts-Parlour that is one block down”. - Lark Julia Hu CEO Lark “Get the Message! The Rise of Conversational UI”
  33. 33. “Thoughtfully designed systems and services with an eye on humanity, psychology, ergonomics, computers science, design, language, artificial intelligence, will allow users to meaningfully interact NATURALY with their connected devices”
  34. 34. THE ENDIng. M. Fernandes, MA UX DESIGN CONSULTANT Course Leader Concept & Design @ University of Applied Sciences Utrecht Lecturer on UXD | DESIGN THINKING Call for Student Assignments @marvinfernandes marvin.fernandes@hogeschoolutrecht.nl linkedin.com/in/marvinfernandes STATE OF THE UX UNION

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