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Martin Waxman McMaster Building Social Media Relationships 2011

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Martin Waxman
Martin Waxman

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Building Social Media Relationships Martin Waxman November 10, 2011 © 2011 Martin Waxman. All rights Reserved.
Nice to meet you
Resume…
Or RESUME…
Social media… a view from above
“I’m old enough to know a lot of things, just from life experience. I know that newspapers are where you get your political news and how you look for a job. I know that music comes from stores. I know that if you want to have a conversation with someone, you call them on the phone. I know that complicated things like software or encyclopedias have to be created by professionals. In the last 15 years, I’ve had to unlearn every one of those things and a million others, because those things have stopped being true.” Clay Shirky, Here Comes Everybody
What is social media?
My erstwhile attempt at a definition Social media is a democratic, transparent and conversational way for people and organizations to interact and build relationships and communities of mutual benefit - usually online. (from myPALETTE)
It’s all about relationships!
What else? • Like MSM (mainstream media) • …but without a filter • Leaps across borders in a single bound
And… • It’s DIY • Cost of entry? Practically non-existent • Two-way conversation • Word spreads fast
Why is social media important? Listen Engage Connect
A few considerations • Intersection of personal and professional • Need to set parameters; social media policy • New tools, old rules
What are your goals?
How do you get there?
The glue Really Simple Syndication RSS = subscribing
 Now vs. Then  Blogging Writing and publishing Podcasts Radio/audio Video/streaming TV Virtual communities Actual communities Twitter IM… telegrams Smartphones Telemarketing
Blogs
Connect and stay connected
Making it happen 1. Comment 2. Curate 3. Create
Are you building relationships? • Online footprint • New skill set: telling your story visually • Some things don’t change
Resources And… • The Tipping Point by Malcolm Gladwell • Six Pixels of Separation by Mitch Joel • Groundswell by Charlene Li & Josh Bernoff • The Now Revolution by Jay Baer and Amber Nasland • Here Comes Everybody by Clay Shirky • Content Rules by Ann Handley & CC Chapman
Contact: Martin Waxman martinwaxman@gmail.com Blog:myPALETTE Twitter: @martinwaxman

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Martin Waxman McMaster Building Social Media Relationships 2011

  • 1. Building Social Media Relationships Martin Waxman November 10, 2011 © 2011 Martin Waxman. All rights Reserved.
  • 5. Social media… a view from above
  • 6. “I’m old enough to know a lot of things, just from life experience. I know that newspapers are where you get your political news and how you look for a job. I know that music comes from stores. I know that if you want to have a conversation with someone, you call them on the phone. I know that complicated things like software or encyclopedias have to be created by professionals. In the last 15 years, I’ve had to unlearn every one of those things and a million others, because those things have stopped being true.” Clay Shirky, Here Comes Everybody
  • 7. What is social media?
  • 8. My erstwhile attempt at a definition Social media is a democratic, transparent and conversational way for people and organizations to interact and build relationships and communities of mutual benefit - usually online. (from myPALETTE)
  • 9. It’s all about relationships!
  • 10. What else? • Like MSM (mainstream media) • …but without a filter • Leaps across borders in a single bound
  • 11. And… • It’s DIY • Cost of entry? Practically non-existent • Two-way conversation • Word spreads fast
  • 12. Why is social media important? Listen Engage Connect
  • 13. A few considerations • Intersection of personal and professional • Need to set parameters; social media policy • New tools, old rules
  • 14. What are your goals?
  • 15. How do you get there?
  • 16. The glue Really Simple Syndication RSS = subscribing
  • 17.  Now vs. Then  Blogging Writing and publishing Podcasts Radio/audio Video/streaming TV Virtual communities Actual communities Twitter IM… telegrams Smartphones Telemarketing
  • 18. Blogs
  • 19.
  • 20.
  • 21.
  • 22.
  • 23. Connect and stay connected
  • 24. Making it happen 1. Comment 2. Curate 3. Create
  • 25. Are you building relationships? • Online footprint • New skill set: telling your story visually • Some things don’t change
  • 26. Resources And… • The Tipping Point by Malcolm Gladwell • Six Pixels of Separation by Mitch Joel • Groundswell by Charlene Li & Josh Bernoff • The Now Revolution by Jay Baer and Amber Nasland • Here Comes Everybody by Clay Shirky • Content Rules by Ann Handley & CC Chapman
  • 27. Contact: Martin Waxman martinwaxman@gmail.com Blog:myPALETTE Twitter: @martinwaxman