This is the detailed Social Media (Influence) Marketing Framework I developed a few years ago but which I constantly update based on practical experience implementing it in my roles at Microsoft and IBM. I have shared this strategic framework with many other organisations and provided advice on how to define, implement, operationalise and execute this tactic, particularly in context of a 360 degree integrated program and or campaign.
![Windows - Where We Go from Here
[Implications for Marketing and Consumer Outreach]
• Scenarios with Unique Opportunitie...](https://image.slidesharecdn.com/socialinfluencemarketingmartinwalshmar2011v2-5-110320212745-phpapp01/75/social-media-influence-marketing-by-martin-walsh-126-2048.jpg?cb=1668092937)
![Windows - Where We Go from Here
[Implications for Marketing and Consumer Outreach]
• Possible Campaigns / Engagement St...](https://image.slidesharecdn.com/socialinfluencemarketingmartinwalshmar2011v2-5-110320212745-phpapp01/75/social-media-influence-marketing-by-martin-walsh-127-2048.jpg?cb=1668092937)
