10. “It picks up on the small
mistakes they make and
often doesn't recognise
the good things they do”
“Agent’s main concern is
fairness of scores from a
small sample size”
“Regimented criteria on the QA
scorecard leads to rote
customer experiences, with
advisors optimising
conversations to the scorecard
and not to individual customer
needs”
“Advisors don't buy in to
feedback. Lack of
sufficient real examples
to use in coaching
conversation”
“It's based on what the
business defines as quality
rather than what the
customer defines as
quality”
“It's inconsistent”
“Coach and develop me;
don't just assess me!”
“Not enough 121 time with
feedback coach”
Results are based on
process or policy that the
advisors cannot change”
Feedback on calls not given in
a timely manner - same mistakes
being repeated”