A total health concierge subscription service which combines spirit, mind, and body

1. The Personal Longevity
Business Plan
And How Obamacare Has Created a Huge
Growth Opportunity

2. The Obamacare Disaster means we need
new healthcare solutions
Millions of people losing or will
lose their health insurance policies
(14 Million now 120 million eventually)
Many will decide that they don’t
want to sign up for the new more
expensive policies available
These people have the funds
available to look at new paradigms
like preventative care plans
This situation has created a once in
a lifetime window to offer new
healthcare solutions
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3. We also have a Massively Disruptive
Business Opportunity
Change the worldwide health
paradigm of long term health and
longevity
Start and lead the consolidation of
the alternative health care market.
Combine Alternative and
Traditional Medical approaches
Build a multi billion dollar
worldwide wellness organization
for individuals and corporations
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4. The Market Opportunity for a Long Term Health
Paradigm Shift
The massive disruption to the traditional
medical healthcare market due to Obamacare.
A $300 billion dollar alternative health market
in 2013 expected to grow to $1 trillion in the
next few years (U.S. only)
A fragmented holistic health market which is
ready for consolidation and integration with
traditional health care.
Worldwide opportunities which cross cultural
and religious barriers
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5. Holistic Versus Traditional Health
We offer a unique long term health
philosophy, which blends holistic and
traditional health approaches into one
integrated program
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6. OVERALL MARKETING STRATEGY
The 10 Principles of
Personal Longevity
ENABLE YOUR TOTAL
LONG TERM HEALTH
Implementation &
Measurement Services
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Anti-Aging Supplements
& Nutrition
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7. First take a look at what we
currently offer, then our
paradigm breaking growth
opportunity….
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8. Business Development
STARTUP TO NOW
Launched website personal-longevity.com Feb 2013
Launched online training program March 2013
Started active marketing & Sales March 2013
Meetup groups
Networking in Southern California
Lectures to numerous groups
On line social media marketing and Pay Per Click ads
Launched Personal Longevity Home Study DVD program August
2013
11/6/2013
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9. What we currently offer:
A unique training program on total long term health
Online training
A DVD home study program
A certification process for “longevity coaches” to build
the profession and to make additional income
A program for Affiliates who want to resell the
products and services
An implementation and measurement process and
service to measure long term health improvements
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10. Training Based on The 10 Principles of Personal Longevity
A STEP BY STEP PROGRAM
The Reality of Long Lived People
Defining Your Purpose in Life
Enabling the Life Urge
Your Spiritual Health
Having Love in Your Heart
Energy Body Health
The Science of Longevity
Physical Body Health
Using your Intuition for Safety
Implementation of these principles
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11. Personal Longevity Program Structure
Over 60+ Hours of content
A Certification Process
Online or DVD training
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12. A One of a Kind Library on Longevity
Content on the DVDs and access to our Online Resource Library
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13. Current Process Implementation and Follow-up
An initial survey and measurements of long
term health when clients get started
Planning forms for implementation
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14. Our Newest Product:
The Personal Longevity Home Study Program
• A good looking package with
professional artwork
• A printed copy of book “The 10
Principles of Personal
Longevity”
• A printed workbook
• Two DVDs containing 60+ hours
of multimedia training
materials
Retail Price Currently $469
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15. Why Clients Buy our Products & Services:
To provide a comprehensive health philosophy which bridges
holistic and traditional medical approaches for improved long
term health & longevity
For relaxation and visualization techniques which helps them
reduce the severity of chronic illnesses
The Personal Longevity Measurement & Implementation
Services to help clients experience total preventative health
practices in their lives
To build additional income streams as “Longevity Coaches”
To resell our products and services for additional income
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16. Indicators of Success
Clients who have purchased the training
In the U.S.
In other countries
Website is on page one of Google (http://personal-longevity.com)
For search term “longevity”
For search term “longevity coaching”
The interest of various health professionals in working
with us to develop additional services
References of satisfied clients
Joint marketing with established companies
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17. Personal Longevity Testimonials
I CAN live to be a thousand!
Think of the careers I could try out!
Think of the bucket list of activities I could accomplish!
--Cheryl A successful Diet Coach
Was excited to take this course to share new information with my
clients in health and wellness. I will incorporate what I've learned
with all of my clients so they can understand how they can change
their lives.
-Carmela-An experienced Life Coach, NLP, Reiki Master, and more
I learned more about people who have lived really long lives so
that now I know it's possible and the importance of my spiritual connection.
It will also allow me to better help clients to develop their life purpose
-Kat- A certified hypnotherapist and personal life coach
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18. Here is why what we are
proposing is
revolutionary…..
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19. A New Paradigm Breaking Opportunity:
Concierge Total Health Implementation
Services
It’s based on a comprehensive approach to total health
of the Spirit, Mind, and Body
Includes an analytical process to measure health and
improvements in both non-physical and physical areas
It brings the benefits of both alternative/holistic health
and traditional medical science to better treat areas
like chronic conditions
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20. The Structure of these new
Preventative Health Services:
4 Levels of Subscription Services which includes:
A copy of the Personal Longevity DVD Home Study
Program
A Baseline Holistic and Medical Profile
Blood tests at baseline, 6 months, and one year
Longevity Coaching and Medical Doctor support
Client Support from Monthly calls and online
support
Additional services based on subscription levels
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21. Plans to Build Up the Business
NOW TO ONE YEAR
Build a network of longevity focused health professionals
Who will use the training and measurement services for their clients
Who will resell these services
Launch the new total health subscription services
Add professional outsourced sales teams
To dramatically increase volume for training program sales
Attend Southern California Corporate Health events to build
more clients and business accounts
Work through Insurance providers to offer alternatives
Start building corporate clients for our services
Prototype Corporate online system and test with several large
companies
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22. Plans to Scale Up the Business
ONE YEAR TO FIVE YEARS
Start a personal longevity center with the following services:
Introductory training
Implementation and measurement tracking
Holistic and traditional health professionals offering additional in depth
training and services
Franchise these centers throughout the U.S. and worldwide
Provide additional long term “Vacation” Wellness Centers in
rural areas
Build corporate clients for personal longevity training and
implementation services
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23. Why Venture Capital Funding is needed
To build a health network membership
Build a sales organization to sell personal longevity services around the
United States
To improve the Personal Longevity training from Version 1.0 to Version 2.0:
Upgrades of Videos
Upgrades of Workbook Content
Scale up production of personal longevity DVD Home Study Program Media
and Packages
To fund a marketing campaign for attendance at Corporate Wellness Fiars
and other events
To prototype online services for Corporations to offer Personal Longevity
training and implementation online to their employees with health insurance
incentives [largest investment]
Basic Funding of Personal Longevity staff
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24. Amount of Funding Requested
One to Five Million Dollars funding for Round
One
Detailed funding allocations and cash flow
projections can be provided upon request
THANKS FOR YOUR TIME READING THIS PROPOSAL
My Contact info is:
Marty Ettington
Cell 310-286-6388
Email: mke@personal-longevity.com
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25. Background of the Founder/Owner
Martin K. Ettington
Graduated with a degree in Engineering Science in 1977 at Renesselaer
Polytechnic Institute, Troy, NY
30+ year career working for Fortune 100 companies and as a consultant in IT
Author of over 20 Ebooks and Printed books on Spirituality and
Longevity/Health topics
Has been an entrepreneur with own business since 1988
Has developed, marketed, and sold two successful software products in the
past
40+ years experience with Spiritual Growth and Meditation
Relevant Websites:
personal-longevity.com --current blog and website on longevity
ecsassoc.com—professional IT website with full resume, references,
etc.
Mkettingtonbooks.com—books website with all his ebooks and books
published
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