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Writing for the web Martin Bazley Highpoint, Leicester 20 May 2010
Martin Bazley ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
 
www.martinbazley.com Note to self: check stats tomorrow to see if anyone looked up the website
[object Object],[object Object]
Even a slight difference in viewpoints… … can cause real problems for users
 
 
 
 
 
 
In a conflict between  visual affordance … … and  written instructions visual affordance  almost always wins
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Hmm… the button is really small… And it’s not green… You can’t push it in… Just push the big green button by the gate
Huge green button
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[object Object]
[object Object],[object Object],[object Object],[object Object],[object Object]
Key point of paragraph/ section Image clearly related to text Broken into short paras
Short video guides ,[object Object],[object Object],[object Object],[object Object]
Home page: key functions ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Article page: key functions ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
[object Object]
Decide where in the site this will be  Add a title  Short, clear summary  Write a few sentences.  Add subheading Few more sentences  Banner
Title Add a summary? Each ‘promo’ needs  Title  Image? One-line descn Links to related points elsewhere in this site Where in the site is this?
Creating resources for use on whiteboards
Using whiteboards ,[object Object],[object Object],[object Object]
Roles of IWB ,[object Object],[object Object],[object Object],[object Object]
Interactive ” means ,[object Object],[object Object],[object Object],[object Object]
Resources for use on whiteboards - examples  ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Resources for use on whiteboards - examples ,[object Object],[object Object],[object Object],[object Object],[object Object]
Some examples ,[object Object],[object Object],[object Object],[object Object]
 
 
Resources for use on whiteboards - examples ,[object Object],[object Object],[object Object],[object Object],[object Object]
Examples  ,[object Object],[object Object],[object Object],[object Object],[object Object]
Using whiteboards ,[object Object],[object Object],[object Object]
Resources for use on whiteboards - examples  ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
 
 
Website users
Website users ,[object Object],[object Object],[object Object],[object Object],[object Object]
 
 
 
 
 
 
 
 
How do you get it right for everyone? ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Who for…? What for? How will they use it?
Who for what for ... ,[object Object],[object Object],[object Object],[object Object],[object Object]
Who for what for ... ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Who for what for ... ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Who for what for ... ,[object Object],[object Object],[object Object],[object Object],[object Object]
Websites for different audiences
Websites for different audiences ,[object Object],[object Object],[object Object],[object Object],[object Object]
‘ General users’ ,[object Object],[object Object]
Adults/families with general interest ,[object Object],[object Object]
Adults/families with general interest ,[object Object],[object Object]
Adults/families with general interest ,[object Object],[object Object]
Adults/families with general interest ,[object Object]
Adults/families with general interest ,[object Object],[object Object],[object Object]
Websites for schools ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Foundation and KS1 (3-7yrs) ,[object Object],[object Object],[object Object],[object Object]
Key Stage 2 ( 7 to 11 years old) ,[object Object],[object Object],[object Object],[object Object]
Key Stage 3  ( 11 to 14 years old) ,[object Object],[object Object],[object Object]
‘ Lifelong learners’ ,[object Object],[object Object],[object Object]
Specialist researchers ,[object Object],[object Object],[object Object],[object Object]
Accessibility tips ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Short video guides ,[object Object],[object Object],[object Object],[object Object]
Whiteboard resource exercise ,[object Object],[object Object],[object Object],[object Object]
‘ templates’ ,[object Object],[object Object],[object Object]
Search Adv search Britons at War banner Home Topics Resources Schools area Ways to use this site About this site Search BaW  logo Home | About | Links | Contact | Sitemap an online resource for schools NMPFT  logo link to home YFA logo link to home Topic: Bombing   Thumbnails of photos + films, etc for this topic Link to Photo pages Bombing Rationing Local life Home Guard Women and children Evacuation Guy Fawkes Day 1944 Prisoners of War Whit Sunday in Hyde Park VE Day Brief introduction to Topic: Bombing Asfd Asdf sadf
About this image (caption, copyright, etc) Also key question? Title / heading if needed – otherwise delete this box.
More information / advice / ideas ,[object Object],[object Object],[object Object]

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Writing for the web highpoint leicester may 2010

  • 1. Writing for the web Martin Bazley Highpoint, Leicester 20 May 2010
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  • 4. www.martinbazley.com Note to self: check stats tomorrow to see if anyone looked up the website
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  • 6. Even a slight difference in viewpoints… … can cause real problems for users
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  • 13. In a conflict between visual affordance … … and written instructions visual affordance almost always wins
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  • 15. Hmm… the button is really small… And it’s not green… You can’t push it in… Just push the big green button by the gate
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  • 48. Key point of paragraph/ section Image clearly related to text Broken into short paras
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  • 53. Decide where in the site this will be Add a title Short, clear summary Write a few sentences. Add subheading Few more sentences Banner
  • 54. Title Add a summary? Each ‘promo’ needs Title Image? One-line descn Links to related points elsewhere in this site Where in the site is this?
  • 55. Creating resources for use on whiteboards
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  • 81. Who for…? What for? How will they use it?
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  • 104. Search Adv search Britons at War banner Home Topics Resources Schools area Ways to use this site About this site Search BaW logo Home | About | Links | Contact | Sitemap an online resource for schools NMPFT logo link to home YFA logo link to home Topic: Bombing Thumbnails of photos + films, etc for this topic Link to Photo pages Bombing Rationing Local life Home Guard Women and children Evacuation Guy Fawkes Day 1944 Prisoners of War Whit Sunday in Hyde Park VE Day Brief introduction to Topic: Bombing Asfd Asdf sadf
  • 105. About this image (caption, copyright, etc) Also key question? Title / heading if needed – otherwise delete this box.
  • 106.

Hinweis der Redaktion

  1. Instead of What will they do, used to say how will they useit: - nicer symmetry but too easy to dismiss using answer to What for question. Answering one question often helps clarify in respect of another, e.g. sometimes find multiple uses envisaged, which can lead to improved audience definition
  2. Instead of What will they do, used to say how will they useit: - nicer symmetry but too easy to dismiss using answer to What for question. Answering one question often helps clarify in respect of another, e.g. sometimes find multiple uses envisaged, which can lead to improved audience definition
  3. Instead of What will they do, used to say how will they useit: - nicer symmetry but too easy to dismiss using answer to What for question. Answering one question often helps clarify in respect of another, e.g. sometimes find multiple uses envisaged, which can lead to improved audience definition