Martin bazley Creating effective content 15 Mar 11
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The document summarizes tips for creating effective digital content on a budget. It discusses writing for the web by focusing on visual elements, short paragraphs, and easy scanning. Key recommendations include planning, evaluating audiences through research, and utilizing free or cheap tools like WordPress, YouTube, and social media. Proper content structure and signposting across a website is also emphasized to quickly engage users.
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Martin bazley Creating effective content 15 Mar 11
- 9. Even a slight difference in viewpoints… … can cause real problems for users
- 12. In a conflict between visual affordance … … and written instructions visual affordance almost always wins
- 39. Key point of paragraph/ section Image clearly related to text Broken into short paras