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Developing and evaluating online learning resources and understanding online audiences   How to make content work for your users   Herbert Gallery 29 Oct 2009 Martin Bazley Online experience consultant Martin Bazley & Associates
Martin Bazley ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
 
 
www.martinbazley.com Note to self: check stats tomorrow to see if anyone looked up the website
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Even a slight difference in viewpoints… … can cause real problems for users
 
 
 
 
In a conflict between  visual affordance … … and  written instructions visual affordance  almost always wins
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Key point of paragraph/ section Image clearly related to text Broken into short paras
Home page: key functions ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Article page: key functions ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Short video guides ,[object Object],[object Object],[object Object],[object Object]
 
 
Website users
Website users ,[object Object],[object Object],[object Object],[object Object],[object Object]
 
 
 
 
 
 
 
 
How do you get it right for everyone? ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Who for…? What for? How will they use it?
Who for what for ... ,[object Object],[object Object],[object Object],[object Object],[object Object]
Who for what for ... ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Who for what for ... ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Who for what for ... ,[object Object],[object Object],[object Object],[object Object],[object Object]
Using whiteboards ,[object Object],[object Object],[object Object]
Roles of IWB ,[object Object],[object Object],[object Object],[object Object]
Interactive ” means ,[object Object],[object Object],[object Object],[object Object]
Resources for use on whiteboards - examples  ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Resources for use on whiteboards - examples ,[object Object],[object Object],[object Object],[object Object],[object Object]
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Websites for different audiences
Websites for different audiences ,[object Object],[object Object],[object Object],[object Object],[object Object]
‘General users’ ,[object Object],[object Object]
Adults/families with general interest ,[object Object],[object Object]
Adults/families with general interest ,[object Object],[object Object]
Adults/families with general interest ,[object Object],[object Object]
Adults/families with general interest ,[object Object]
Adults/families with general interest ,[object Object],[object Object],[object Object]
Websites for schools ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Foundation and KS1 (3-7yrs) ,[object Object],[object Object],[object Object],[object Object]
Key Stage 2 ( 7 to 11 years old) ,[object Object],[object Object],[object Object],[object Object]
Key Stage 3  ( 11 to 14 years old) ,[object Object],[object Object],[object Object]
‘ Lifelong learners’ ,[object Object],[object Object],[object Object]
Specialist researchers ,[object Object],[object Object],[object Object],[object Object]
Accessibility tips ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
[object Object],[object Object]
[object Object],[object Object],[object Object]
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
[object Object],[object Object]
Short video guides ,[object Object],[object Object],[object Object],[object Object]
Whiteboard resource exercise ,[object Object],[object Object],[object Object],[object Object]
‘templates’ ,[object Object],[object Object],[object Object]
Search Adv search Britons at War banner Home Topics Resources Schools area Ways to use this site About this site Search BaW  logo Home | About | Links | Contact | Sitemap an online resource for schools NMPFT  logo link to home YFA logo link to home Topic: Bombing   Thumbnails of photos + films, etc for this topic Link to Photo pages Bombing Rationing Local life Home Guard Women and children Evacuation Guy Fawkes Day 1944 Prisoners of War Whit Sunday in Hyde Park VE Day Brief introduction to Topic: Bombing Asfd Asdf sadf
About this image (caption, copyright, etc) Also key question? Title / heading if needed – otherwise delete this box.
[object Object],[object Object],[object Object],[object Object]
Define audience research goal Analyse data Collect data  Use results to guide changes Plan methodology
Define audience research goal Analyse data Collect data  Use results to guide changes Plan methodology
Define audience research goal Analyse data Collect data  Use results to guide changes Plan methodology
Define audience research goal Analyse data Collect data  Use results to guide changes Plan methodology
Define audience research goal Analyse data Collect data  Use results to guide changes Plan methodology
Define audience research goal Analyse data Collect data  Use results to guide changes Plan methodology
Reasons for doing audience research: Evaluation ,[object Object],[object Object],[object Object]
Reasons for doing audience research: Promotion ,[object Object],[object Object],[object Object]
Reasons for doing audience research: Planning ,[object Object],[object Object],[object Object]
Tools available ,[object Object],[object Object],[object Object]
When to evaluate or test and why ,[object Object],[object Object],[object Object]
Testing is an iterative process ,[object Object],[object Object],[object Object],[object Object],[object Object]
Before funding – project planning ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Focus group Research
 
Post-funding - project development ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Focus group Focus group One-to-one tasks
 
 
 
 
Post-funding - project development 2 ,[object Object],[object Object],Observation of  actual use of website by  intended users ,  using it for  intended purpose ,  in  intended context  – workplace, classroom, library, home, etc
 
 
 
 
 
 
 
[object Object]
 
 
 
 
Post-funding - project development 3 ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Website evaluation and testing ,[object Object],[object Object],[object Object],[object Object],[object Object]
User test early ,[object Object],[object Object]
Two usability testing techniques  ,[object Object],[object Object],[object Object],[object Object],[object Object]
 
User testing – who should do it? ,[object Object],[object Object],[object Object],[object Object],[object Object]
Understanding online audiences ,[object Object]
Geffrye Museum web stats linked with events etc
 
 
EM Online collections research by MHM
 
 
 
 
What we found out ,[object Object],[object Object],[object Object],[object Object],[object Object]
What we found out ,[object Object],[object Object],[object Object],[object Object]
What we found out ,[object Object],[object Object]
[object Object]
 
 
 
 
Data gathering techniques ,[object Object],[object Object],[object Object],[object Object],[object Object]
[object Object],[object Object],[object Object],[object Object]
Online questionnaires ,[object Object],[object Object],[object Object],[object Object]
Focus groups ,[object Object],[object Object],[object Object],[object Object]
Visitor surveys  ,[object Object],[object Object],[object Object]
Web stats ,[object Object],[object Object]
Web stats ,[object Object],[object Object]
Web stats ,[object Object],[object Object]
[object Object]
Web 2.0 … ,[object Object],[object Object]
Web 2.0 is … ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Web 2.0 is … ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Web 2.0 is … ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Web 2.0 examples ,[object Object],[object Object],[object Object],[object Object]
[object Object],[object Object],[object Object],More information / advice / ideas

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Developing and evaluating online learning resources

  • 1. Developing and evaluating online learning resources and understanding online audiences How to make content work for your users Herbert Gallery 29 Oct 2009 Martin Bazley Online experience consultant Martin Bazley & Associates
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  • 5. www.martinbazley.com Note to self: check stats tomorrow to see if anyone looked up the website
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  • 7. Even a slight difference in viewpoints… … can cause real problems for users
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  • 12. In a conflict between visual affordance … … and written instructions visual affordance almost always wins
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  • 40. Key point of paragraph/ section Image clearly related to text Broken into short paras
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  • 90. Search Adv search Britons at War banner Home Topics Resources Schools area Ways to use this site About this site Search BaW logo Home | About | Links | Contact | Sitemap an online resource for schools NMPFT logo link to home YFA logo link to home Topic: Bombing Thumbnails of photos + films, etc for this topic Link to Photo pages Bombing Rationing Local life Home Guard Women and children Evacuation Guy Fawkes Day 1944 Prisoners of War Whit Sunday in Hyde Park VE Day Brief introduction to Topic: Bombing Asfd Asdf sadf
  • 91. About this image (caption, copyright, etc) Also key question? Title / heading if needed – otherwise delete this box.
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  • 93. Define audience research goal Analyse data Collect data Use results to guide changes Plan methodology
  • 94. Define audience research goal Analyse data Collect data Use results to guide changes Plan methodology
  • 95. Define audience research goal Analyse data Collect data Use results to guide changes Plan methodology
  • 96. Define audience research goal Analyse data Collect data Use results to guide changes Plan methodology
  • 97. Define audience research goal Analyse data Collect data Use results to guide changes Plan methodology
  • 98. Define audience research goal Analyse data Collect data Use results to guide changes Plan methodology
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Editor's Notes

  1. Instead of What will they do, used to say how will they useit: - nicer symmetry but too easy to dismiss using answer to What for question. Answering one question often helps clarify in respect of another, e.g. sometimes find multiple uses envisaged, which can lead to improved audience definition
  2. Instead of What will they do, used to say how will they useit: - nicer symmetry but too easy to dismiss using answer to What for question. Answering one question often helps clarify in respect of another, e.g. sometimes find multiple uses envisaged, which can lead to improved audience definition
  3. Instead of What will they do, used to say how will they useit: - nicer symmetry but too easy to dismiss using answer to What for question. Answering one question often helps clarify in respect of another, e.g. sometimes find multiple uses envisaged, which can lead to improved audience definition