How Google Adwords PPC Advertising can Increase Your Online Sales & benefits of PPC through the help of Google adwords campaign management.

1. GOOGLE ADWORDS
CAMPAIGN MANAGEMENT
How Google Adwords PPC Advertising
can Increase Your Online Sales?
See the Video and Find Tips & Tricks!

2. What is PPC (Pay Per Click) Google
Adwords Advertising?

4. • Adwords is a way for advertisers to place ads and be
shown on the first page in Google’s search results page.
• Where are the ads located in Google’s search results
page?
• The websites in the right column are PPC ads using
Google Adwords, and at the top of the page there will
often be yellow highlighted ads and these are preferred
PPC ads by Google. These ads are preferred by Google
because they relate more to the search term, their ad
content and their website landing pages then any of the
other PPC ads.

5. Google Adwords enable businesses to market their
products or services on other sites or within search engine
results through the process of search terms or keywords
bidding. Your ad is displayed either on top of the page or on
its right side so that whenever it is clicked by a customer,
they land directly on your site. Thus you can understand
that pay per click advertising with the help of Google
Adwords can be a very effective method of boosting your
online presence and increasing sales. However, in order to
leverage all the benefits that come with it, you need expert
assistance in managing your Adwords campaign. It is here
we can help you with our skilled and cost-effective Google
Adwords campaign management services.
Our services are equipped to take care of the diverse
aspects of your Adwords account.

6. We first identify the aims and objectives of your campaign
and accordingly take full control of the keywords, bids,
match options, budgets, tracking and ads. Our google ppc
management solutions promise you better results, lower
costs, finer targeting, increased profits and improved return
on investments.

7. Our Google Adwords Campaign Management solution
encompasses the following areas:
• Extensive keyword research as well as optimization
• Ad creation as well as expansion
• Pruning of ads and keywords with low performance
• Professional management of account
• Well thought-out campaign management
• Ad group expansion and optimization
• Management of budget
• Tracking of ad and conversion
• Quality Score improvement

9. We send you monthly reports that enable you to monitor
and track your campaign developments. Our monthly report
is inclusive of all the metrics that help you determine ROI
immaculately.
Some of these are as follows:
• IMPRESSIONS: When a search is done by a user and
your ad shows up, it is known as impression.
• CTR (CLICK THROUGH RATE): It refers to the number of
individuals your ad was seen and clicked by.
• CLICKS: It denotes the number of individuals who clicked
on the ad and were directed to the website.

10. • AVERAGE CPC (COST PER CLICK): It refers to the average
cost paid when your ad was clicked by someone.
• COST: It is the total monthly cost of clicks.
• AVERAGE POSITION: It refers to the average position of your
ad on the concerned page.
• CONVERSION: It denotes the number of individuals who not
only clicked on the ad but also filled up the form. In other
words, it is the number of leads generated by the campaign. It
should be remembered in this context that conversion includes
only those people who finished the form and not those who
called up after arriving on the site. Thus, the actual rate of
conversion can be much higher.
• COST PER CONVERSION: As the phrase suggests, this
denotes an average cost of all generated conversion based on
the number of conversions and the total cost.

11. Should I just focus on Organic Advertising or PPC
Advertising or Both?
It can take quite a lot of time and effort to rank well in the
Organic section of Google. Depending on your website,
search engines may only look at it every few months which
means that the content and link building that you’re doing
to improve your Organic ranking will not take effect
immediately. And even when your pages are found and
indexed they still may not show on the first page. I do
highly recommend that link building and website
optimization still be part of your website development but if
you want to get things happening straight away or want to
be on the front page of Google for your target market, then
PPC advertising is the way to go.

12. How much does it cost to be number one in your
market with Google Adwords?
The cost and position of your PPC advertising depends on
your keywords, your ad and your landing page. The more
optimized your ad and landing page, the cheaper it will be
for your PPC ad. This is because Google will see the
relevance of your ad and rank it higher then other ads
because of its content, but if your landing page has nothing
related to your ad or keywords, or is a small page with not
much information on it, you will have to pay more for your
PPC Adwords Campaign. Also if your landing page on your
website is a general information page only and doesn’t
relate to your ad then you’ll lose your visitors because it is
not what they were searching for therefore loosing you
money.

14. The benefits of PPC
With pay per click advertising, your ad is shown thousands
– hundreds of thousands of times and after not too long
seriously millions of times but you only pay when someone
clicks on your ad and is taken to your website.
If you’re a small business that sells hardware, obviously
you don’t need to advertise to the world – with Google
Adwords you can target your local community, that way
you’re only paying when people within a certain radius of
your location click on your ad.

15. If you would like to know more about PPC Advertising,
require a quote or just have some questions then please
feel free to contact me.
• Your account will be managed by a skilled team of
professionals, Everything will be handled by us on your
behalf; you just have to set it and we will take care of the
rest. You will receive reports on a monthly basis outlining
every detail including any alterations, changes or results

17. Contact Us
My Self Martin Astern SEO & PPC Professional. My Aim is
to become a better Market Founder.
Email Me: martinastern2012@gmail.com
Website: www.ppctutorial.wordpress.com
Twitter: @martinastern
Thanks of…………