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Berufsbild Community Manager

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Vortrag von Katharina Perschke und Martina Goehring auf der Knowtech 2014 am 16.10.2014 in Hanau.

Veröffentlicht in: Business
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Berufsbild Community Manager

  1. 1. Martina Göhring 16.10.2014 | Hanau Seite 1
  2. 2. Internal Community Management @ Bosch Katharina Perschke, G40/PJ-E2.0 Berufsbild: Interner Community Manager @ Bosch G40/PJ-E2.0 | 09.2014 | © Robert Bosch GmbH 2014. All rights reserved, also regarding any disposal, exploitation, reproduction, editing, distribution, as well as in the event of applications for industrial property rights. 2
  3. 3. Digital Workplace Model und Communitys Martina Göhring 16.10.2014 | Hanau Seite 3 http://de.slideshare.net/NetJMC/digital-workplace-in- the-connected-organization-enterprise- 20?ref=http://enterprise20blog.com/2014/02/13/jane -mcconnell-digital-workplace-driven-idea-support-customer- facing-process/7
  4. 4. Digital Workplace Model und Communitys Martina Göhring 16.10.2014 | Hanau Seite 4 http://de.slideshare.net/NetJMC/digital-workplace-in- the-connected-organization-enterprise- 20?ref=http://enterprise20blog.com/2014/02/13/jane -mcconnell-digital-workplace-driven-idea-support-customer- facing-process/7 Arbeits-organisation
  5. 5. Martina Göhring 16.10.2014 | Hanau Seite 5 Das vernetzte Unternehmen “Podular design is a concept that focuses on modularizing work: making units more independent, adaptive, linkable, and swappable” (Steve Boyd): • Selbstorganisation und dezentrale Teams • Immer weniger Routine, „Exception Handling“ wird die Regel • Dynamische Projektstrukturen, wechselnde Rollen und Mitglieder • Mitarbeiter agieren wie Freelancer • Transparenz, Vernetzung und Kollaboration • Veränderte Rolle von Lernen und Arbeiten Quelle: http://dachisgroup.com/2011/11/a-business-within-the-business/
  6. 6. Martina Göhring 16.10.2014 | Hanau Seite 6 Organisationsmodelle Prozessorganisation Pods Hierarchie Projekt-organisation Innovation Performance
  7. 7. Internal Community Management @ Bosch Das „Schieberegler Modell“ Quelle: Bosch, EFQM Good Practice Competition 2013 https://sites.google.com/site/efqmgpc2013/home/the-applicants/robert-bosch G40/PJ-E2.0 | 09.2014 | © Robert Bosch GmbH 2014. All rights reserved, also regarding any disposal, exploitation, reproduction, editing, distribution, as well as in the event of applications for industrial property rights.
  8. 8. Internal Community Management @ Bosch Work 2.0: Using Communities G40/PJ-E2.0 | 09.2014 | © Robert Bosch GmbH 2014. All rights reserved, also regarding any disposal, exploitation, reproduction, editing, distribution, as well as in the event of applications for industrial property rights. 8
  9. 9. Digital Workplace Model und Communitys Martina Göhring 16.10.2014 | Hanau Seite 9 http://de.slideshare.net/NetJMC/digital-workplace-in- the-connected-organization-enterprise- 20?ref=http://enterprise20blog.com/2014/02/13/jane -mcconnell-digital-workplace-driven-idea-support-customer- facing-process/7 Prozesse
  10. 10. Prozesse verändern! Prozesse neu definieren! Die richtigen Dinge tun! Die Dinge anders tun! schlanker Martina Göhring 16.10.2014 | Hanau Seite 10 Prozesstransparenz Kommunikation Teambildung Austausch Problemlösung Koordination Angebot & Services Zusammenarbeit Managementprozesse Entwicklung Entscheidungsprozesse http://www.centrestage.de/2014/02/10/community-management- qualifiziert-zertifiziert-los-gehts/
  11. 11. Internal Community Management @ Bosch Social Business Processes… G40/PJ-E2.0 | 09.2014 | © Robert Bosch GmbH 2014. All rights reserved, also regarding any disposal, exploitation, reproduction, editing, distribution, as well as in the event of applications for industrial property rights. 11
  12. 12. Internal Community Management @ Bosch Organize a meeting G40/PJ-E2.0 | 09.2014 | © Robert Bosch GmbH 2014. All rights reserved, also regarding any disposal, exploitation, reproduction, editing, distribution, as well as in the event of applications for industrial property rights. 12
  13. 13. Customer Localization Request (CLR) Success Story 1st process running on Bosch Connect with 9 different stakeholders 24 included participants 0 E-Mails Motivation to use Bosch Connect: Speed, Awareness & Transparency Diesel Systems Process optimisation of DS manufacturing coordination 4 weeks 6 days Main benefits: Speeded up answer to the customer – key note speed and reliability Transparency within the process with sustainable knowledge storage Process description and operative process available in one community Internal | DS/MFC-Pe | 08.2013 | © Robert Bosch GmbH 2013. All rights reserved, also regarding any disposal, exploitation, reproduction, editing, distribution, as well as in the event of applications for industrial property rights. 13
  14. 14. Digital Workplace Model und Communitys Martina Göhring 16.10.2014 | Hanau Seite 14 http://de.slideshare.net/NetJMC/digital-workplace-in- the-connected-organization-enterprise- 20?ref=http://enterprise20blog.com/2014/02/13/jane -mcconnell-digital-workplace-driven-idea-support-customer- facing-process/7 HR
  15. 15. Akteure bei der Einführung von Social Business Martina Göhring 16.10.2014 | Hanau Seite 15 http://www.centrestage.de/2013/07/26/wer-ist-in-den-unternehmen-fuer-enterprise-2- 0-und-social-business-verantwortlich/
  16. 16. Internal Community Management @ Bosch Internal Community Management Advanced Community Manager (Black Belt*) • Acts as a start-up in the company (Entrepreneur) • Idea generator for new communities, new applications, functional and cross-sectoral communities • Independently responsible for set-up, maintenance, and development of strategically important and complex communities (analog to A B Projects) Senior Community Manager (Green Belt*) • Management of communities • Focus on set-up, maintenance, and development of a community for a specific purpose • Has the necessary technical , soft, and consultant skills for implementation of business processes in communities Junior Community Manager (Yellow Belt *) • Moderates a community and supports a green belt community manager • Focus on technical skills as well as on creation of content • Is in regular contact with the community members and supports them with their work in the community * designations for Community Managers are working titles Job description Community Manager G40/PJ-E2.0 | 09.2014 | © Robert Bosch GmbH 2014. All rights reserved, also regarding any disposal, exploitation, reproduction, editing, distribution, as well as in the event of applications for industrial property rights. 16
  17. 17. Digital Workplace Model und Communitys Martina Göhring 16.10.2014 | Hanau Seite 17 Kompetenz http://de.slideshare.net/NetJMC/digital-workplace-in- the-connected-organization-enterprise- 20?ref=http://enterprise20blog.com/2014/02/13/jane -mcconnell-digital-workplace-driven-idea-support-customer- facing-process/7
  18. 18. Berufsbild für Community Manager Martina Göhring 16.10.2014 | Hanau Seite 18 http://www.bvcm.org/2014/03/corporate-community-management-bvcm- und-bosch-stellen-entwurf-des-neuen-berufsbilds-vor/
  19. 19. Internal Community Management @ Bosch Competences of a Community Manager Expertise regarding methods / processes / tools / products Profound knowledge of own organization, hierarchy and internal processes Community Manager training (C/BTC) - Specialist Advanced tool experience and knowledge in adoption of Social Business processes Profound understanding of objectives, benefits, content, and usage of E2.0 tools, functions, and mechanisms Recognizes and transfers beneficial applications Leadership skills and social competence Initiative and strong commitment regarding social media and Enterprise 2.0 Practice role model function with respect to the Social Business principles Team player and proactive member in social networks on Bosch Connect Conflict resolution skills Social competency and virtual moderation knowledge Leadership 2.0 skills G40/PJ-E2.0 | 09.2014 | © Robert Bosch GmbH 2014. All rights reserved, also regarding any disposal, exploitation, reproduction, editing, distribution, as well as in the event of applications for industrial property rights. 19
  20. 20. Internal Community Management @ Bosch The Community Lifecycle on Bosch Connect G40/PJ-E2.0 | 09.2014 | © Robert Bosch GmbH 2014. All rights reserved, also regarding any disposal, exploitation, reproduction, editing, distribution, as well as in the event of applications for industrial property rights. 20
  21. 21. Kompetenzen für den Community Lifecycle Martina Göhring 16.10.2014 | Hanau Seite 21 Fachlich-Methodisch Kommunikativ-Sozial http://www.centrestage.de/community-management-professional Diplomatisch-Psychologisch
  22. 22. Digital Workplace Model und Communitys Martina Göhring 16.10.2014 | Hanau Seite 22 http://de.slideshare.net/NetJMC/digital-workplace-in- the-connected-organization-enterprise- 20?ref=http://enterprise20blog.com/2014/02/13/jane -mcconnell-digital-workplace-driven-idea-support-customer- facing-process/7 Führung
  23. 23. Martina Göhring 16.10.2014 | Hanau Seite 23
  24. 24. Internal Community Management @ Bosch Value Add of Community Managers Community Managers develop, set-up, and maintain healthy, self-sustaining, and social communities which create value added. Community Managers monitor the success of communities and communicate it. Community Managers are responsible for network management and are the interface to other communities as well as to the different customers. Community Managers act as E2.0 role model and guide Bosch on its way to become a highly connected company. Community Managers are multipliers for others to learn and become successful in doing social business. Community Managers take care of enabling and training of community members to work efficiently with Bosch Connect in daily business. Community Managers are responsible for the success of their communities. G40/PJ-E2.0 | 07.2014 | © Robert Bosch GmbH 2014. All rights reserved, also regarding any disposal, exploitation, reproduction, editing, distribution, as well as in the event of applications for industrial property rights. 24
  25. 25. Internal Community Management @ Bosch Social Business Principles G40/PJ-E2.0 | 09.2014 | © Robert Bosch GmbH 2014. All rights reserved, also regarding any disposal, exploitation, reproduction, editing, distribution, as well as in the event of applications for industrial property rights. 25
  26. 26. Digital Workplace Model: What CM can do! Mit Führungs-/Skip- Level Kompetenz Martina Göhring 16.10.2014 | Hanau Seite 26 managen Social Business Prozesse gestal-ten und umset-zen Communitys, Netzwerke, virtuelle Teams effizient gestalten und führen Handwerkszeug: Sharing, Engaging, Reacting, Communi-cating, WoL … Role Model CM …driving Business by CoCreating, Collaborating… …Vernetzen von Experten, losem Wissen, Inhalten und Communitys.
  27. 27. Martina Göhring 16.10.2014 | Hanau Seite 27 Kontaktdaten Dr. Martina Göhring Mobil: +49 (0) 160 15 555 13 Skype: martinagoehring Martina.Goehring@centrestage.de centrestage GmbH Bergstraße 81 73733 Esslingen Tel: +49 (0) 711 3105 9704 Fax: +49 (0) 711 3105 9705 www.centrestage.de Katharina Perschke, G40/PJ-E2.0 Robert Bosch GmbH, Stuttgart Lead Internal Community Management Twitter: Katha_Pe (https://twitter.com/Katha_Pe) Google+: https://plus.google.com/u/0/+KatharinaPerschke Facebook: https://www.facebook.com/katharina.perschke Linked-In: https://www.de.linkedin.com/pub/katharina-perschke/52/765/6a4 E-Mail: Katharina.perschke@de.bosch.com

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