Short (10 minute) presentation I did for Measurement Camp Ireland in October 2009. This presentation covers the difficult points about social media adoption in a large organization.

1. Measuring Social Media in a Large Corporation All sections to appear here

2. Measuring Social Media in a Large Corporation Martha Rotter martharo@microsoft.com @martharotter

3. What Are the Problems with Social Media in a Large Corporation? pptPlex Section Divider The slides after this divider will be grouped into a section and given the label you type above. Feel free to move this slide to any position in the deck.

6. Sometimes You’re Preaching to the Choir <image removed for copyright/>

7. And the Not-So-Great Thing About Working for a Large Company? <image removed for copyright/> When they get it wrong, it’s much more painful. And more work. Sometimes they don’t get it at all. Sometimes they jump in head-first. E.g., Microsoft Company meeting this year with internal Twitterers.

8. What About the Naysayers? pptPlex Section Divider The slides after this divider will be grouped into a section and given the label you type above. Feel free to move this slide to any position in the deck.

9. A Question I Hear All The Time:

10. "The only thing you learn from Twitter is what Twitter usersthink, and that's less than X% of our customers...

11. ...so why all the effort?"

12. So you [eventually]need a system.

13. But First

14. You Need to Know Why You’re There At All

15. Convincing a large company is not about getting buy-in for social media. It's about understanding what problems they want to solve & then figuring out if and how social media can help. Then you instantly have metrics.

16. How About an Example? pptPlex Section Divider The slides after this divider will be grouped into a section and given the label you type above. Feel free to move this slide to any position in the deck.

17. Example: Amplifiers What is an amplifier? Why use them? How are they measurable?

18. We’re Trying to Evolve From This

19. To This:

20. Is It All Perfect? pptPlex Section Divider The slides after this divider will be grouped into a section and given the label you type above. Feel free to move this slide to any position in the deck.

21. Where Are We Still Struggling?

22. Next Steps