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BERR Advertising DECK
1. An Opportunity for Life BRENT ROBINSON RENT ROBINSON Bikers Education Riders Rules An Opportunity for Life
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3. Brent’s Bio A S a young child Brent was a very cooperative baby. He did as he was told, with a smile on his face. As a child curious about “time” Brent constantly asked m e to explain infinity. Brent’s determination to understand the science of time lead him to adopt an unusual interest in watches. Even when some were too large to remain on his wrist. Brent believed rocks had magical powers and he would give me rocks to carry in my purse, and he would say “Mom this is a lucky rock , please keep it with you to keep you safe. How I wish I had given Brent back one of his lucky rocks. Brent loved people and always desired to have siblings. He loved the idea of family and I believed this why he had so many friends. Brent was noble and seriously practiced “fairness”. Brent was very proud that he had the gift of negotiation. He would often say that he never got in to fights because he knew how to use words to solve any dilemma, joking that he would make a great lawyer. The sight of blood would make Brent faint; it happened in the dental office and one other time when a friend was attempting to pierce his ear. He had fainted and hit his head on the bath- room sink on the way down. He was injured and suffered a seizure from the lick on his head. Brent loved sports and basketball the most. He could land a three-pointer basket with little effort and he loved the Lakers and said he could never move from LA because of his love for the team. His favorite players showed an independence of sorts, resembling that of a rebel. He admired people who were independent thinkers. Coach Silva felt Brent had a future in track and field. Brent was a very fast runner. Brent recently told me that one day soon I would be proud of him. I want Brent to know that I am proud of him. Brent could say “I love you“ very easily, and he said it often. August 1, 1988-January 23, 2010 www.brentrobinson.org
4. On a beautiful Saturday afternoon in sunny California on January 23, 2010, my son , Brent Robinson, my only child, borrowed a friend’s motorcycle to take a spin around the block…and he never came back. Brent started talking about motorcycles in middle school. When he would admire a passing bike on the highway he would say, Mommy, one day I am going to ride a motorcycle. I remember the first time he spoke those words, it cut deeply. I started my campaign of trying to discourage my son from Bike riding. In hindsight, after learning of his pure determination and comprehending that his desire would not go away,… I should have immediately investigated the available resources for bike safety. Ordained by my son’s tragic ending, it has now positioned me as a childless mother whose primary Job is to make sure parents are aware of the safety measures available today to safeguard you from the devastating loss which I have endured. Once I realized my son was addicted to the thrill of bike riding , and that desire was not going away, I should have taken measures to properly train my son in bike safety Unfortunately it took the most inconceivable heartache imaginable to learn about and embrace bike safety practices. This is my cause and I am inviting you to join me. We can all complain about the media and its content of violent video games or TV shows which encourages kids to feel invincible. But I am here to tell you that I put my foot down and demand Brent would not own a bike under my roof. And he never did, but 23 days after he left our family home he was dead on the street after performing a dangerous wheelie stunt. My precious son lost control of the borrowed bike and hit a parked SUV at 45 miles per hour and my beautiful child was fatally injured beyond repair. He died upon impact and I can not bring him back to life. But I can bring you to the Information and knowledge that could well save your children's’ life. Marsha Randolph
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9. Brent Edward Randolph Robinson Bike Education Riders Rules EDUCATE Bike Users Formal Training
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12. Your brand has the opportunity to join forces with BERR and gain access to more than just the youthful demographic who spent 140-180 billion dollars in 2008. The BERR program is designed to first and foremost, SAVE LIVES by embedding our traffic safety message into the minds of every 15 year old to 25 year male and female. We will achieve this feat by aligning ourselves with highly visible recording artists, professional athletes and other familiar figures admired and adored by our target audience. We will utilize the power of today's multimedia to indulge, embrace and witness this confluence of sports and entertainment orchestrated for the good in order to win the attention of our youth, a generation who has been desensitized by blood and gore and has no fear. Weave your brand into an ongoing safety campaign that will affect many lives and earn the respect of parents and help us establish a new precedence of motorcycle safety. Teaming you up with agencies, lawmakers, government and law enforcement agencies. Your participation will help us we rewrite fatality statistics, change laws and serve our general public with safety education and a greater purpose, and we will have fun while doing it. We are looking for an exclusive set of brands to be showcased to the segmentation that spent in 2009 over 15 billion dollars purchasing electronics, food and beverages, music and clothing . This group of young people have more disposable income and less overhead and debt. They are the “buying force” in this economy today. Key benefits include: media coverage, branding and product association with high-profile individuals including local and national celebrities, red carpet step and repeat and signage, social networking, photo opportunities , sample distributions and more . Be the title sponsor on the BERR website and newsletters to be distributed to a every high school senior nationwide. Through the BERR campaign you can strategically put your marketing dollars to work for your brand while creating a marketing sensation and effectuating change. We will do the hard work and you will benefit significantly. If you’re looking to expand your brand profile, we have several opportunities to have your product/brand placed in the emotional eyeballs of the Y Generation; your key target market. Brent Robinson was so loved; he has over a tenth of a million friends on MySpace.com and Facebook. With a Conscious
17. Brent Robinson Foundation Marsha Pro Marketing Management Marsha Randolph, Principal 888.9000.MPM http://legendfx.com/3d/footage1/ Grant Writer Public Relations Music Producer Video Production Special Thanks to all who are making this effort possible Discuss the training programs