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What is Social Media? Will Social Media Work For Me?
Welcome to Web 2.0,[object Object],“In the early days of the web, we used it as a,[object Object],tool… ,[object Object],				Today, we aren't just using the Internet as a tool…,[object Object]
Fifty-eight percent of Americans go online to research products and services they are considering purchasing, that’s up from 49 percent in 2004.*,[object Object],Source:  Pew Internet & American Life Project ,[object Object],...we are becoming a part of it.”,[object Object]
53% of people on Twitter recommend companies and/or products in their Tweets, with 48% of them delivering on their intention to buy the product. **,[object Object],When making purchase decisions, North American Internet users trust recommendations from people they know and opinions posted by unknown consumers online more than advertisements on television, on the radio, in magazines and newspapers, or in other traditional media.*** ,[object Object],Source:  ,[object Object],**ROI Research for Performance,[object Object],*** Neilson,[object Object],Did you know?,[object Object]
Introducing: Social Media…,[object Object],“Social media is not an island. It’s a high-power engine on the larger marketing ship.”,[object Object]
What is social media?,[object Object],All media is an instrument of communication, like a newspaper or a radio,[object Object],Think of regular media as a one-way street where you can read a newspaper or listen to a report on television, but you have very limited ability to give your thoughts on the matter,[object Object],Social media, on the other hand, is a two-way street that gives you the ability to communicate too,[object Object],Any website that invites you to interact with the site and with other visitors falls into the definition of social media,[object Object]
Social Media is right for you if you want…,[object Object],To attract new customers to your business,[object Object],Existing customers to come back more frequently,[object Object],An inexpensive way to connect with customers,[object Object],Customer feedback on a new product or service,[object Object],To cross-promote one part of our business with another part of your business,[object Object],To increase brand loyalty,[object Object],To differentiate your brand from our competitor’s brands,[object Object]
Social Media enables you to open up a dialogue with existing & prospective customers,[object Object],Social Media gives you the opportunity to engage with your customer, inform and encourage ,[object Object],When you have a dialogue with a prospective customer, they grow to trust and like you,[object Object],Once they trust you, they’re more likely to buy your product or service,[object Object],Establishing trust,[object Object]
Myth #1: My Customers Aren’t on Social Media,[object Object],The popularity of social media is undeniable ,[object Object],Three of the world’s most popular brands online are social-media related (Facebook, YouTube and Wikipedia) ,[object Object],The world now spends over 110 billion minutes on social networks and blog sites. This equates to 22 percent of all time online or one in every four and half minutes,[object Object],For the first time ever, social network or blog sites are visited by three quarters of global consumers who go online, after the numbers of people visiting these sites increased by 24% over last year,[object Object],The average visitor spends 66% more time on these sites than in 2009, almost 6 hours in April 2010 versus 3 hours, 31 minutes,[object Object]
Myth #2: I Can’t Measure the Impact of Social Media on My Business,[object Object],Again, social media is a tool not unlike other media,[object Object],It can in fact be tracked ,[object Object],We can absolutely tie online behavior to offline actions, you can track the impact social media is having on your bottom line,[object Object],Any good marketing campaign begins with a clear understanding of what benchmarks are for success,[object Object]
Myth #3: If I Engage on Social Media Sites, I’ll Get Loads of Negative Comments,[object Object],Nobody likes to hear negative feedback about their work, product or service.  Many businesspeople fear that their social media profiles will be overrun by people posting complaints and competitors “flaming” their brand.  But the beauty of social media interaction is that transparency and responsiveness rule the day.,[object Object],If a customer chooses to voice a complaint publicly, you have the chance to demonstrate your customer service ability to a wider audience.  If the person is unreasonable and continues to post negative information, people observing the dialogue are more likely to admire your efforts to right the situation, rather take to heart the angry customer’s complaints.,[object Object]
Myth #5: Social media campaigns are free and/or cheap,[object Object],It is true that there are really no hard costs for media, but planning and launching a social media campaign is costly in man-hours. ,[object Object],The amount of time it takes to research your audience, architect conversations, build creative, and engage them effectively is anything but cheap.,[object Object]
How to think about Social Media ,[object Object],in the “real” world…,[object Object]
What is Social Media? Will Social Media Work For Me?
More than 500 million active users ,[object Object],50% of active users log on to Facebook in any given day ,[object Object],Average user has 130 friends ,[object Object],People spend over 700 billion minutes per month on Facebook ,[object Object],Average user is connected to 80 community pages, groups and events ,[object Object],Average user creates 90 pieces of content each month ,[object Object],More than 30 billion pieces of content (web links, news stories, blog posts, notes, photo albums, etc.) shared each month.,[object Object],Source: http://www.facebook.com/press/info.php?statistics,[object Object]
Other Social Media Channels,[object Object],Twitter is now attracting 190 million visitors per month and generating 65 million Tweets a day,[object Object],People are watching 2 billion videos a day on YouTube and uploading hundreds of thousands of videos daily. In fact, every minute, 24 hours of video is uploaded to YouTube.,[object Object],LinkedIn has more than 90 million registered users, spanning more than 200 countries and territories worldwide.The site has 21.4 million monthly unique U.S. visitors and 47.6 million globally ,[object Object],Source: Twitter COO Dick Costolo, techcrunch.com, youtube.com, http://en.wikipedia.org/wiki/LinkedIn,[object Object]
SMITH’s Social Media Unique Selling Proposition,[object Object],[object Object]
Strategic communications using a marketing plan

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