1. MAGNA GLOBAL
INTELLIGENCE
REPORTS & SERVICES 2013
Contact: vincent.letang@magnaglobal.com

2. RESEARCH PACKAGE 2013
US ADVERTISING FORECASTS
THE MOST RESPECTED SOURCE FOR 50 YEARS
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Ad revenues for 20 media categories, from 1980 annually and 1990 quarterly,
with forecasts through 2017.
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From UM to MAGNA we have been monitoring the US ad market for 50 years.
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Unique granularity. e.g. TV split out between: national v. local, broadcast v.
cable, English-speaking v. Spanish-speaking, with or without cyclical Political
and Olympic ad spend, etc.
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Model allows user to enter alternative scenarios and forecasts.
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MAGNA is the main source for Wall Street media analysts and the NorthAmerican business press.
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Deliverables: detailed data in excel, key findings in a ppt presentation.
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Frequency: quarterly.
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3. RESEARCH PACKAGE 2013
GLOBAL ADVERTISING FORECASTS
AD TRENDS IN 70 MARKETS
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Net media owners advertising revenues: historicals from 2000, forecasts to
2017.
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70 countries, seven media categories and 12 sub-categories, made consistent
and comparable across all countries.
• Updated twice a year (July, December).
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Five year forecasts based on macro-economic, econometric modeling.
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Deliverables: full dataset in excel format. Market dashboard in PowerPoint
format.
Coverage: Argentina, Australia, Austria, Bahrain, Belgium, Brazil, Bulgaria, Canada, Chile, China, Colombia, Costa Rica,
Croatia, Czech Republic, Denmark, Ecuador, Egypt, Estonia, Finland, France, Germany, Greece, Gulf countries, Hong Kong,
Hungary, India, Indonesia, Ireland, Italy, Japan, Kazakhstan, Kuwait, Latvia, Lebanon, Lithuania, Malaysia, Mexico,
Morocco, Netherlands, New Zealand, Norway, Oman, Panama, Peru, Philippines, Poland, Portugal, Puerto Rico, Qatar,
Romania, Russia, Saudi Arabia, Serbia, Singapore, Slovakia, Slovenia, South Africa, South Korea, Spain, Sweden, Switzerland,
Taiwan, Thailand, Turkey, UAE, Ukraine, United Kingdom, United States, Uruguay, Venezuela, Vietnam.
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4. RESEARCH PACKAGE 2013
GLOBAL ADVERTISING FORECASTS
THE MARKET DASHBOARD
• A 250page+ powerpoint-style document.
• An interactive and visual way of navigating and accessing global advertising
market data and market profiles - optimized for tablet use.
Presentation
of Key Findings and Key Trends June
2012 Update Executive Summary
Market Profiles
Key Facts and Figures
for 20 Top Markets
Maps
Growth by country Market
shares by media Ad per capita
Full Data Tables
Detailed ad forecasts and economic
data on all 63 Markets
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5. RESEARCH PACKAGE 2013
GLOBAL ADVERTISING FORECASTS
MARKET PROFILES
• Market profiles, updated twice a year, coming in various formats.
• The more detailed version (Dashboard) includes detailed data, charts, key
media owners, top 10s etc.
Two Page Snapshots
Market Dashboards
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6. RESEARCH PACKAGE 2013
GLOBAL ADVERTISING FORECASTS
“BRIC” REPORTS
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In-depth reports on Brazil, China, India and Russia media markets and
advertising market trends.
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Where the growth comes from: the four BRICs account for 15% of the global
ad market size but contributed to 45% of the dollar growth in 2011!
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Updated Annually.
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7. RESEARCH PACKAGE 2013
THE MEDIA ECONOMY REPORT
• MAGNA GLOBAL’s holistic point of view on media, advertising and marketing.
• Aimed at media executives and CMO looking to gain a competitive advantage
from understanding forces that shape disruption in the media economy.
• The best of Magna insights on media supply, media consumption, media
demand, new value drivers.
• Published twice a year (June, January) in a magazine format.
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8. RESEARCH PACKAGE 2013
THE GLOBAL MEDIA COSTS STUDY
THE “INFLATION REPORT”
• A study of media costs and media inflation trends in 40+ markets compiled and
published by MAGNA GLOBAL New York.
• Estimates for current CPM levels and inflation forecasts for seven media
categories in each market.
• Based on a periodical survey of Mediabrands/IPG employees.
• Seven media category monitored: free TV, pay TV, online display, magazines,
newspapers, radio, OOH.
• Published since 2010 (four reports published already). Latest report published
October 2012.
• Deliverables: pdf/ppt report.
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9. RESEARCH PACKAGE 2013
MEDIA ACCESS QUARTERLY (MAQ)
AND THE COMPANION “MEDIA DISTRIBUTION” DATA FILE
• Historical data on media distribution and media device ownership.
• Pay TV subscription numbers by operator, historical from 2001, forecasts
through 2016.
• Forecasts and industry-leading thought pieces on the future of television and
digital media: consumption trends and technology trends, VOD, over-the-top,
DVRs, smartphones, tablets, eReaders etc.
• Deliverables: PDF+Excel (“Media Distribution” excel file).
• Frequency: Quarterly.
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10. RESEARCH PACKAGE 2013
US CATEGORY
PROFILES
• Economic and marketing insights on 10 key advertising sectors in the US
(representing 70% of total ad spend).
• Analyzes the health, prospect and past ad spend patterns of each sector, to
forecast their future ad spend.
• Updated twice a year (March, October).
Industry Prospects
Top 10 Advertisers
Economic Environment
Ad Spend Dashboard
Ad Spend Ratios
Ad Forecast Funnel
Consumption Trend
Top Ad Spenders
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11. RESEARCH PACKAGE 2013
MEDIA CONSUMPTION RESEARCH
• Intragenerational Media Habits: An examination of media habits by age, and
which are native to a particular generation. Covers all media types. Updated
once a year.
• Primetime Review: Analysis of US primetime TV ratings and TV viewing
trends. Published twice a year: Pre-Season and Mid-Season.
• Tentpole Event Recaps: Cross-platform media consumption analysis:
Olympics, Academy Awards, Golden Globes, Super Bowl, etc.
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12. RESEARCH PACKAGE 2013
POVs
• Ad hoc thought pieces on key trends affecting the media, marketing and tech
economy.
• Published MAGNA and its sister-agency IPG Media Lab
• Already published:
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Economy & Advertising
Over-the-Top and Cord-Cutting
Programmatic Buying
The future of Audience Measurement
Multi-Screen VOD etc.
2013 Marketing Tech outlook
etc
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13. RESEARCH PACKAGE 2013
ANALYST ACCESS
• Indispensable to get the facts and the stories behind the numbers.
• Unlimited access (email, phone) to MAGNA INTELLIGENCE’s analysts for any question on
any publication, any data, and all the markets we cover: clarification on methodologies,
drivers behind the forecasts, etc.
• Audience and media consumption trends: Brian Hughes
• US & Global Ad Market trends: Vincent Letang, Shelley Yang, Luke Stillman.
• Global Media Costs: Cat Stewart.
• Our New York-based experts are in permanent contact with IPG/Mediabrands, Initiative and
UM media experts in 70+ countries.
Vincent Letang
Global Forecasting
Cat Stewart
Global Media Costs
Luke Stillman
Asia, Eastern Europe
Shelley Yang
North America
Malcolm Hess
Latin America
Brian Hughes
Audience Analysis
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14. RESEARCH PACKAGE 2013
OUR CONSULTING CAPABILITY
Case Study: Analyzing global business opportunities in advanced TV advertising
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Client: a global vendor in set-top box technology and television software and middleware.
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Brief: analyze current and potential market opportunities generated by various non-standard
TV advertising formats (addressable, local, interactive, etc) in 39 international markets.
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Methodology: MAGNA GLOBAL’s New York analysts researched TV innovation, regulation
and industry trends across 39 foreign markets with the support of researchers, planners and
TV buyers in sister agencies throughout all these markets (through interviews and templatized
surveys).
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Deliverable: individual market profiles showing market size estimates, growth forecast, list
of drivers and inhibitors and local pioneers in the 12 most promising markets ; a
benchmarking deck making recommendations on which markets should be prioritized by the
client.
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15. ABOUT US
MAGNA GLOBAL
• MAGNA is the research and investment entity of
IPG/Mediabrands. MAGNA is responsible for:
• Forecasts, insights and negotiation strategy for IPG’s
Mediabrands.
• $31 billion global media billings (per RECMA). Management
of data and insights drives clout.
• We deliver actionable intelligence to our affiliated planningbuying teams globally.
• MAGNA’s advisory services, data and tools focus on global
media industry strategies.
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IPG FACTS
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60,000 employees
60+ agencies
60+ countries
$31 billion in billings (2011)
Mediabrands
• Three global media agencies:
UM, Initiative, BPN.
• 15+ media specialty agencies:
Reprise, Ansible, Cadreon,
IPG MediaLab, Orion etc.

16. ABOUT US
MAGNA GLOBAL INTELLIGENCE
Subscribers
Media Companies
Technology
Consulting & Other
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Finance

17. ABOUT US
MAGNA GLOBAL INTELLIGENCE
A Leading Reference in Advertising Forecasts
12/3/2012
12/4/2012
Vincent Letang, global head of forecasting at
MAGNA GLOBAL , is confident that the worse-case
scenario will not happen. “It is even a possibility that
some nervous marketers . . . will end up spending
more than they have currently earmarked if January
brings a relief sentiment,” he said.
Excluding political and Olympics-related ad,
advertisers increased spending by 0.5% in 2012,
according to research firm MAGNA GLOBAL .
12/4/2012
That prediction assumes “we don’t fall off the fiscal
cliff,” said Vincent Letang, executive vice president
and director for global forecasting at MAGNA
GLOBAL.
12/5/2012
This trend is largely echoed by Interpublic’s MAGNA
GLOBAL ad revenues forecast – which includes insights
from its UM and Initiative networks. This time last year,
MAGNA GLOBAL expected UK media revenues to grow
4.4% in 2012, now its forecasts have been slashed to
exactly half of that, at 2.2%. Vincent Letang, director of
global forecasting, notes that the BBC-led Olympics proved
to be a negative factor for commercial television.
12/5/2012
Werbemarkt-Prognose von MAGNA GLOBAL:
Deutschland trotzt der Finanzkrise
10/27/2012
Selon MAGNA GLOBAL , les dépenses publicitaires
en ligne devraient atteindre 87 milliards de dollars en
2012 et 130 milliards en 2016.
12/4/2012
MAGNA GLOBAL , a media buying agency,
forecast that ad spending in the country would drop
8.4 percent this year, the fourth decline in five years,
which would put the Spanish ad market 37 percent
below 2007 levels.
10/11/2012
TV non morira, ma cautela su futuro generaliste –
MAGNA GLOBAL
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18. ABOUT US
MAGNA GLOBAL INTELLIGENCE
A Leading Reference in Advertising Forecasts
MAGNA GLOBAL Forecasts are regularly quoted in the financial and
marketing press in the US (WSJ, AdWeek, Mediapost), in Asia (Campaign
Asia), in Germany (Horizont, Wuv.de), in France (Offremedia.com) etc
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19. RESEARCH PUBLICATION 2013
MAGNA GLOBAL INTELLIGENCE
Key 2013 Publications
Update
Scope
Comments
Quarterly
US
Twice a year
Global
June, December
Annually
Global
India, China, Brazil, Russia
Media Access Quarterly (MAQ)
Quarterly
US
US Media Distribution Model
Quarterly
US
Intragenerational Media Habits
Annually
US
Twice a Year
US
March, October
Annually
Global
October
Twice a Year
US/Global
ADVERTISING REVENUE FORECASTS
US Revenue Forecasts
Global Revenue Forecasts
BRIC Market Profiles
AUDIENCE AND MEDIA CONSUMPTION
Data companion of the MAQ
OTHER
US Category Profiles
The Media Inflation Report
Media Economy Report (MER)
Unlimited access to Magna
analysts (email, calls)
Analyst Access
POVs
Ad Hoc
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US/Global
Ad hoc thought pieces on key
trends and topics

20. Editorial Calendar 2013
JANUARY
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FEBRUARY
Media Economy Report
Primetime Mid-Season Review
TV/ Video Landscape Update
US Media Quarterly Highlights
US Ad Forecast Report
APRIL
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MAY
• US Media Quarterly Highlights
• US Ad Forecast Report
JULY
• TV Upfront Daily Email Blasts
• US Sports Report
AUGUST
• US Media Access Quarterly
• US Media Quarterly Highlights
• US Ad Forecast Report
OCTOBER
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• Golden Globes Tentpole Recap
• Grammy Tentpole Event Recap
MARCH
• BRIC Report: India
• BRIC Report: Brazil
• Programmatic Report
NOVEMBER
Intergenerational Media Habits
MTV VMAs Tentpole Recap
US Ad Forecast Report
US Media Access Quarterly
US Media Quarterly Highlights
• BRIC Report: China
• Global Media Cost Study
Academy Award Tentpole Recap
BRIC Report: Russia
Industry Bodies Update
Super Bowl Tentpole Recap
US Category Report
US Media Access Quarterly
JUNE
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Global Ad Forecast Report
Industry Bodies Update
Media Economy Report
Primetime Fall Review
TV/ Video Landscape Preview
SEPTEMBER
• Industry Bodies Update
• NEW TV Season Email Blasts
DECEMBER
• Global Ad Forecast Report
• Industry Bodies Update
• US Media Access Quarterly
Black Denotes US-centric reports. Blue Denotes Global/International publications.

21. CONTACT
Vincent Letang
EVP, Director of Global Forecasting
vincent.letang@magnaglobal.com
+1 (646) 376 1542
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