The document discusses web design and user experience. It defines a web designer as someone who considers what users will do on a website and how to make the website usable for different types of users. It also discusses how user experience has become more important with the rise of mobile devices and multiple browser/operating system combinations. The document is presented by Adrian Mendoza, an experienced user experience designer who currently works as a consultant and lecturer.

1. Web Design Today Mass Bay Community College Adrian Mendoza Mendoza Design & Marlin Mobile

2. Your Sister (Tools) Facebook Iweb Wordpress Your Grand-father Who is a web designer? Blogs Your Cat Myspace Twitter Dreamweaver Expression Your Friends The web is maturing

3. User Experience or UX

4. How can YOU describe UX? Client: “I want to build a better mousetrap” I tell them: Adrian: “What cheese to use” And if they are lucky… Adrian: “What kind of mouse trap to build” Adrian: “What type of mice will go there” Adrian: “What color to paint the mouse trap” Getting the mice to go there, that’s up to your client!

5. How does User Experience fit in? UX Web Design Usability

6. User Experience is about them not you.

7. User personas Bob Users Tommy Jordon Jennifer Jill

9. What pages will she go to?

10. How will the website work for her?“Jennifer commonly shops online”

12. Focus should be on the layout and function.

14. So many devices, browsers, & OS’s

15. What makes mobile unique? Barrier to entry Perusal vs. purpose Users have habits

16. You what your mobile users to do 3 things: Transactions Generate leads Brand Awareness

17. User Experience, design, and usability are more important than ever! UX Web Design Usability

18. Who is Adrian? Adrian's career is highlighted by over 10 years of design and user experience in the handheld, pharmaceutical, financial, and education sectors. His first studio, Synthesis3, worked with several Palm OS software companies in creating their brand for both a web and retail presence. In the financial and education sector, customers included Sovereign Bank, Houghton Mifflin, MIT and Harvard. Adrian has consulted in UX and Information Architect lead roles for Fidelity's E-business design group, Thomson Financial, and T.Rowe Price. Adrian earned his Bachelors from the University of Southern California and his Masters from the Harvard Graduate School of Design. Currently, he is the UX principal at Mendoza Design a Brookline, MA based UX consultancy, and the mobile UX principal at Marlin Mobile, a user experience, performance, and optimization company. Additionally, he is a senior lecturer at the School of Art and Design at Suffolk University in Boston, MA. Questions? Contact: adrian@mendoza-design.com adrian@marlinmobile.com Follow Adrian on Twitter @marlinUX Or read his mobile UX blog at http://www.marlinmobile.com/blog/