This presentation was chosen to represent Indonesia in Japan ASEAN digital content developer forum- a meeting between Japan and ASEAN countries to discuss collaboration possibilits
2. MOST POPULAR CONTENT IN INDONESIA
• TV SERIES
• MUSIC
• NOVEL
• MOVIE
• COMIC
• ANIMATION
• GAME
3. CONTENT DISTRIBUTION
• 11 NATIONAL TV STATIONS
• 10 TELCO COMPANIES
• MORE THAN 350 KFC OUTLETS
• MORE THAN 200 BOOK STORES
• MORE THAN 600 MOVIE SCREENS
4. IP CREATION STARTS
• AS A COMIC
• AS A NOVEL
• AS A SHORT ANIMATION/MOVIE
• AS A TOY PRODUCT
• AS A MOVIE
23. FAILURE FACTORS FOR INDONESIAN IP
• INCOMPLETE CREATIVE INDUSTRIES ECOSYSTEM
– LACK OF GOVERNMENT SUPPORT
– LACK OF INFRASTRUCTURE
– LACK OF INTEGRATED DISTRIBUTION CHANNELS
– SCATTERED AND UNREFINED HUMAN RESOURCES
• NO CAPITAL SUPPORT
• NOT ADAPTING LOCAL CULTURE
• UNPROVEN INTEGRATED BUSINESS MODEL
24. SUCCESS FACTORS FOR INDONESIAN IP
• CAPITAL SUPPORT
• WELL CRAFTED VISUAL ART
• LOCAL CULTURE ORIENTED
• MAINTAINING CHARACTER EXISTENCE
• LOYAL FANBASE