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T EC H N O L O GY
7 Inspiring Examples of
Augmented Reality in
the Business World
Augmented reality has become a new standard in advertising and marketing, but the
technology still has some kinks to work out. The good news is that the examples of Augmented
Reality mentioned here are mind-blowing, even if they’re just simple games played with
smartphones and other standard devices.
According to The Drum reports, augmented reality may hold people’s attention for over 85
seconds, raise interaction rates by 20%, and increase click-through rates to
purchase by 33%.
Many businesses are turning to augmented reality (AR) to reach new audiences, create
immersive experiences, and boost sales. So, how can brands take advantage of an emerging
trend like augmented reality (AR), which allows them to provide new customer experiences?
varunbhagat, 1 day ago 6 min
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Home / Technology / 7 Inspiring Examples of Augmented Reality in the Business World

2. Let’s look at some of the most impressive examples of augmented reality in marketing to get
you thinking about how you may use this technology to improve your consumers’ experiences in
the future.
Awesome Examples of Augmented
Reality Use Cases
Today we’re going to take a look at some of the best examples of how augmented reality (AR) is
changing marketing and the ways that you can utilize AR in your own business to make things
easier and better for your customers with the help of augmented reality companies.
#1 Walmart – Testing AR for Inventory
Source
Walmart stated in October 2020 that four of its physical retail stores would be
converted into “test stores” for the purpose of experimenting with new
technology (with the aim of enhancing all stores to become both physical shopping
destinations and online ful llment centers).
Inventory control is an essential aspect of these establishments, with one test using an app
meant to reduce the time it takes to convey things from the backroom to the sales oor.
Instead of scanning each individual box, the program employs augmented reality to allow sta
to hold up a portable device (which will then highlight the boxes that are ready to travel).
This is an example of how augmented reality is being utilized to improve internal
procedures, resulting in a more seamless and e cient work ow. Despite the fact that the
technology is not visible to customers, Walmart claims that “regardless, the customer will
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3. bene t,” with the technology ultimately enhancing the customer experience by putting more
products on shelves faster than before.
#2 Home Depot
Source
Home Depot implemented augmented reality (AR) technology in its mobile
app in 2017 to assist customers with patio furniture, vanities, doors, and faucets, among other
things.
You can virtually place the item in your home, resize and rotate the image to see how well it
ts, then share it with your friends via Twitter, Facebook, or email using your mobile
camera and the app’s AR technology.
The above Home Depot picture shows what augmented reality could look like. The retailer
partnered with Microsoft to give shoppers a glimpse into how AR could be used to furnish an
apartment or build a backyard.
I love that it utilizes 3D rendering software, which gives viewers an idea of
what furniture will look like and where it will go before they make their purchase.
What’s more, you can easily interact with objects in 3D space, unlike Pokemon Go,
which only lets you catch Pokemon!
#3 Nike
Nike was an early adopter of augmented reality. Back in 2006, its designers created
what would become known as Nike ID, a tool that allowed users to customize their shoes by
choosing colors and designs online.
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4. While very similar to traditional digital design tools, Nike ID built a layer of augmented reality
on top. Users could try on their shoes virtually before they ordered them—this made Nike ID
hugely popular with customers, who took to social media sites like Facebook and Twitter to
share how they’d customized their own shoes.
The user-generated advertising spread like wild re, and customers were so pleased with what
they got that many came back for more customized products later on (again demonstrating how
AR can increase customer satisfaction).
#4 Microsoft’s HoloLens
Microsoft recently unveiled its HoloLens glasses, which allow you to interact with
holograms. At Microsoft’s unveiling, users were able to manipulate a 3D Halo rocket game,
bringing it into their space and watching as it exploded at their feet.
While we’re still years away from these being available for consumers, businesses can
leverage augmented reality through mobile apps such as Aurasma AR Marker or Layar
apps that take your phone’s camera and overlay information on whatever is captured within
the frame.
The possibilities for marketing are endless; you could have customers try on a pair of pants
before purchasing them or bring your service right to someone’s doorstep.
For example, Google Maps’ mobile app now allows users to scan printed directions using their
phones’ cameras–no more printing out maps!
#5 Net ix
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5. One of Net ix’s recent movies is titled 22 July, based on a Norwegian terrorist attack that killed
77 people. The movie allows viewers to see what happened during those horrifying moments
when everyone on board a ferry boat was shot at close range.
Viewers can choose to view whatever happened before or after their selection at any time. They
can even watch just one side of a two-sided story from di erent perspectives.
By using AR technology, Net ix made it possible for viewers to get up close
and personal with one of history’s most harrowing events—which also happens to be one
that could help them learn more about life and how precious it really is.
#6 Timberland
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6. With the help of AR app developers, Timberland created a virtual tting room for customers
to try on the brand’s latest collection using augmented reality and kinetic
sensing technologies. The retailer avoided the inconvenience of lugging a pile of clothing and
physically trying them on in a dressing room by doing so.
The wearable GPS logger from Timberland logs your every move and posts it to a map
that you can share with friends. You might think that would make for poor PR, but it has
done just the opposite.
This campaign encourages active lifestyles by allowing users to get outside and track their
adventures and then shows them how they stack up against their friends’ stats. In the future,
virtual tting rooms powered by AR technology could be a game-changer for the retail business.
#7 Sephora
This app works similarly to others on our list. When you point your smartphone’s camera at
yourself (yes, you need a front-facing camera), a software program analyzes and measures
your face from every angle.
It then provides recommendations for makeup purchases and even helps you
match clothes to go with particular looks.
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7. The app is only available through Sephora’s Android marketplace for now but if it proves
popular, there could be an iOS version down the road.
Very soon, we may not need makeup artists or personal shoppers at all! But until that day
comes, using an app like Makeup Genius could be a great way to save time when shopping for
cosmetics!
Bottom Lines
While many organizations are currently unable to use AR, marketers can learn how these
brands creatively integrate new technology into their marketing campaigns.
When integrating AR technology, companies must also keep security and customer privacy in
mind. So, you should seek the advice of an IT consulting company that is well-versed in
the technology and can assist you in being more widely known and impactful in the future.
Good luck!
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