Fictional iPhone application
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A fictional iPhone app created for Innovation and New Product Development class. The main goals were to concentrate on specific segment and to create visually enjoyable presentation.
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Fictional iPhone application
- 1. “If people never did silly things, nothing intelligent would ever get done.” - Ludwig Wittgenstein Thursday, October 28, 2010
- 2. Thursday, October 28, 2010
- 3. METROThursday, October 28, 2010
- 4. NO WAY!Thursday, October 28, 2010
- 5. NetWorkingThursday, October 28, 2010
- 6. WHO ARE WE TARGETING? part 1: Thursday, October 28, 2010
- 7. I’m HERE need for attention Thursday, October 28, 2010
- 8. I’m HERE dreams to be famous I know YOU I know YOU I know YOU I know YOU I know YOU I know YOU I know YOU I know YOU Thursday, October 28, 2010
- 9. I’m HERE imitators I know YOU I know YOU I know YOU I know YOU I know YOU I know YOU I know YOU I know YOU Thursday, October 28, 2010
- 10. I’m HERE I know YOU I know YOU I know YOU I know YOU I know YOU I know YOU I know YOU I know YOU needs to be special Thursday, October 28, 2010
- 11. I’m HERE I know YOU I know YOU I know YOU I know YOU I know YOU I know YOU I know YOU I know YOU social pressures too UGLY too AVERAGE too POOR too DIFFERENT Thursday, October 28, 2010
- 12. I’m HERE I know YOU I know YOU I know YOU I know YOU I know YOU I know YOU I know YOU I know YOU self- expression too UGLY too AVERAGE too POOR too DIFFERENT I’m ARTISTIC Thursday, October 28, 2010
- 14. Thursday, October 28, 2010
- 15. 10 cities 20 daysX 10 000 applicantsX 200 000 competitors= Thursday, October 28, 2010
- 16. 10 Skype interviews 2 ideal consumers Thursday, October 28, 2010
- 17. JOHANNA 24 X- factory 09 Child- hood dream Whole life singing Studying business Following a realistic path Over romantic Dreamer Positive A blurry future Has people skills Childish ZARA H&M Singstar Winnie the Pooh Ind. sports iPhone DHW “Girls Night!” Long dialogs Appea- rance Community Sharing Thursday, October 28, 2010
- 18. ROOPE 22 Child- hood dream Now studying acting Dreamer Active lifestyle VANS H&M Shure Ind. sports iPhone Movies Converse Traveling Jackson Commyni ty Played guitar for 15 years Started singing in a band Finnish Idols 2007 CTRL Metal idols Was studying business Strong need to perform Self- leadership Sound- cloud Hard worker High goals Appea- rance MUSIC MUSIC MUSIC Thursday, October 28, 2010
- 19. what they want? Part two: Thursday, October 28, 2010
- 20. “music notes, sharing possibility, public and private, tool to send ideas to my band, recording, I wanna sing covers, always on the move, facebook, upload own songs” Thursday, October 28, 2010
- 21. “MUSIC NOTES” Recording WR AP “SHARING SONGS” Dropbox / Social media “SINGING OWN SONGS” Upload own mp3s “OUTSIDE HOME” Portable device “IPHONE” Application UP Thursday, October 28, 2010
- 22. SOCIAL “I feel” - Social Media Interest to superstar lifestyle Feels social pressure Thursday, October 28, 2010
- 23. ECONOMIC Economic downturn Avoiding extra costs “Should I buy this” Thursday, October 28, 2010
- 24. TECHNOLOGY Portable devices 3G / WI-FI Internet sharing Thursday, October 28, 2010
- 25. A low cost application, no hidden costs. Share your talent through Social Media by using portable devices. POG Thursday, October 28, 2010
- 26. HOW TO IMPROVE THEIR LIVES? part 3: Thursday, October 28, 2010
- 29. SUM.An iPhone application to record songs, covers or notes and share them by using Social Media. Thursday, October 28, 2010
- 30. WHAT ARE THEY BUYING? part 4: Thursday, October 28, 2010
- 31. WHAT COULD BE IN MY BAG ? 1 2 3 4 Thursday, October 28, 2010
- 36. WHY MESharing Upload your own songs Remove vocals Portable option Easy for beginners ... and Thursday, October 28, 2010
- 38. “Ideas are like rabbits. You get a couple and learn how to handle them, and pretty soon you have a dozen” - John Steinbeck Thursday, October 28, 2010