SlideShare ist ein Scribd-Unternehmen logo
1 von 51
Downloaden Sie, um offline zu lesen
V e VERTRAULICH
                                                                r tVERTRAULICH
                                                                    raulich




How the Semantic Web is Creating New Opportunities for
                    Ecommerce
                   Internet Retailing, London
                       October 13th 2009

                        Markus Linder
                        ceo & founder
                                           Smart Information Systems GmbH
                                                     www.smart-infosys.com
                                                          www.smart-infosys.com
V e VERTRAULICH
                                                                       rtraulich




   Smart Information Systems GmbH was established in 2005 and focuses on
    next generation e-commerce solutions
   Positioning: Strategic partner to firms with an e-commerce presence for the
    implementation and maintenance of intelligent product advisors
   European market leader
   Located in Vienna, Austria




References (excerpt):




                                                                 www.smart-infosys.com
V e VERTRAULICH
                            rtraulich




THE BOUNDARIES OF WEB 1.0
AND WEB 2.0

                      www.smart-infosys.com
V e VERTRAULICH
      r tVERTRAULICH
          raulich




www.smart-infosys.com
V e VERTRAULICH
      r tVERTRAULICH
          raulich




www.smart-infosys.com
V e VERTRAULICH
                                                             rtraulich




Notebook Sony or Asus light max. 12 inch with webcam




                                                       www.smart-infosys.com
V e VERTRAULICH
      r tVERTRAULICH
          raulich




www.smart-infosys.com
V e VERTRAULICH
                                                         rtraulich




World-Wide-Web: the meaning of information
remains hidden for computers
  Computers can only recognize a combination of characters
  (syntax)
  T-R-A-I-N
  The meaning (semantics) remains hidden:
   – Synonyms (rail)
   – Homonyms (rail vs. instruction)
   – Hyponyms (means of transportation)
   – Hyperonyms (compartment)
  Only a human being can put spread information from the WWW
  into an intelligent context.
Google & Co find a combination of characters on websites, but
  they neither understand what the user is looking for nor the
                    meaning of the search results.
                                                   www.smart-infosys.com
V e VERTRAULICH
                                                              rtraulich




Bringing product and service offerings into a machine-interpretable
form

SEMANTIC WEB BASED E-
COMMERCE

                                                        www.smart-infosys.com
V e VERTRAULICH
                                            rtraulich




Example: Best Buy stores in the WWW




                                      www.smart-infosys.com
V e VERTRAULICH
                                              rtraulich




Example: Best Buy offering in the WWW




                                        www.smart-infosys.com
V e VERTRAULICH
                                              rtraulich




Example: Best Buy in the Semantic Web


                                   Informationen:
                                     Adress
                                     Opening hours
                                     Payment
                                     methods
                                     Offer range
                                     Target group
                                     Type of product
                                     Manufacturer
                                     Prices
                                     …
                                        www.smart-infosys.com
V e VERTRAULICH
                                           rtraulich




Example: Digital camera in the WWW




                                     www.smart-infosys.com
V e VERTRAULICH
                                            rtraulich




Example: Digital camera in the Semantic Web
                                   Information:
                                     name
                                     producer
                                     resolution
                                     Video
                                     playback
                                     touch screen
                                     colour
                                     …




                                      www.smart-infosys.com
V e VERTRAULICH
                                              rtraulich




Applications can use the Semantic Web like a
integrated global data base




 © Prof. Dr. Martin Hepp

                                        www.smart-infosys.com
V e VERTRAULICH
                                               rtraulich




Graph representation of a Good Relations
Instance




 © Prof. Dr. Martin Hepp

                                       www.smart-infosys.com
V e VERTRAULICH
                         rtraulich




       WEB 3.0
          =
SEMANTIC WEB + WEB 2.0
                   www.smart-infosys.com
V e VERTRAULICH
                             rtraulich




SEMANTIC WEB - EXTERNAL
APPLICABILITY (WEB OF DATA)

                       www.smart-infosys.com
V e VERTRAULICH
                                                       rtraulich




Applicability - External
  Search Engine (Yahoo Search Monkey and Google Rich
  Snippets)
  Price comparison platforms
  Browser Add-ons
  Semantic-Web-Mashups
  Semantic-Web-Search engines
  Semantic Web Affiliate Marketing
  Semantic Web Search Engine Marketing




                                                 www.smart-infosys.com
V e VERTRAULICH
                                            rtraulich




Search engines: Yahoo Search Monkey




                                      www.smart-infosys.com
V e VERTRAULICH
                                             rtraulich




Search engines: Google Rich Snippets
Search result with Rich Snippets:




Search result without Rich Snippets:




                                       www.smart-infosys.com
V e VERTRAULICH
                                           rtraulich




Semantic-Web-Mashup 1: Bikemap-Portal with
hotel- and restaurant recommendations




                                     www.smart-infosys.com
V e VERTRAULICH
                                                                 rtraulich




Semantic-Web-Mashup 2: Allergy-Travel portal
  Recommendation of holiday trips including pollen types and
  intensity
                                                   AccomodationType


                                Region               Hotel

                                    Klopeinersee     Guesthouse
                                                     …




                                 Pollen



                                                         www.smart-infosys.com
V e VERTRAULICH
                                                                                                      rtraulich




Semantic-Web-Mashup 3: Hotel website with
relevant events from the surrounding area
       http://www.landhaus-jost.at/




                                      Events in the surrounding area
                                          Description             Date      Place


                                             Ballet Karl Alfred               Stadttheater
                                                                  22.4.09
       Event                                                       17h       Theaterplatz 4
                                                 Schreiner
                                                                               Klagenfurt


                                                                            Josefsplatz 6/15
                                             Vienna Hofburg       23.4.09
       Event                                                       20h
                                                                              1010 Vienna
                                                Orchestra



                                                                  24.04.0
                                              Film Festival at               Vienna City Hall
       Events                                                        9
                                               Rathausplatz        21h        1010 Vienna




                                                                                                www.smart-infosys.com
V e VERTRAULICH
                                                       rtraulich




 Semantic Web Search Engine




©Smart Information Systems - Internal Prototyp
                                                 www.smart-infosys.com
V e VERTRAULICH
                              rtraulich




REVENUE MODELS IN THE
SEMANTIC WEB

                        www.smart-infosys.com
V e VERTRAULICH
                                         rtraulich




Semantic Web Affiliate Marketing




                                   www.smart-infosys.com
V e VERTRAULICH
                                 rtraulich




Semantic Web Advertising




                           www.smart-infosys.com
V e VERTRAULICH
                                                                     rtraulich




Semantic Web Search Engine Marketing



                                                    Screen cleaner




   ©Smart Information Systems - Internal Prototyp              www.smart-infosys.com
V e VERTRAULICH
                              rtraulich




SEMANTIC WEB – INTERNAL
APPLICABILITY

                      www.smart-infosys.com
V e VERTRAULICH
                                                              rtraulich




Applicability - Internal
  Import of product data details into online-shops and portals
  Mashups and Micro-Sites
  Recommendation Engine
  Analytics
  On-Site-Search and After-Search-Navigation
  Online Product Advisor




                                                        www.smart-infosys.com
V e VERTRAULICH
                                                         rtraulich




Online Product Advisors based on Semantic Web Technology

SMART ASSISTANT
TECHNOLOGY

                                                   www.smart-infosys.com
V e VERTRAULICH
                                                                   rtraulich




Smart Assistant Technology
  Enabling product and service advice in several categories:
   – Consumer Electronics
   – White Goods
   – Clothes
  offering:
   – Interactive advice
      for laymen and experts
   – Ranking of product-
      recommendations and
      alternatives
   – Integration with
      search and navigation
  For online-shops, manufacturers and price comparison plattforms


                                                             www.smart-infosys.com
V e VERTRAULICH
                                                           rtraulich




Examples
 Panasonic TV Advisor

 Digital Camera Advisor Smart Assistant Integrated

 Semantic Search HOH.de

 Dress Advisor BAUR.de




                                                     www.smart-infosys.com
V e VERTRAULICH
                            rtraulich




SMART ASSISTANT DEMO:
INTEGRATED WITH NAVIGATION
AND SEARCH (EN.ESOLDA.COM )
                      www.smart-infosys.com
V e VERTRAULICH
      rtraulich




www.smart-infosys.com
V e VERTRAULICH
                              rtraulich




SMART FINDER + SEMANTIC
SEARCH AT HOH.DE

                      www.smart-infosys.com
V e VERTRAULICH
      rtraulich




www.smart-infosys.com
V e VERTRAULICH
      rtraulich




www.smart-infosys.com
V e VERTRAULICH
                            rtraulich




SEMANTIC WEB – TECHNICAL
FOUNDATIONS

                      www.smart-infosys.com
V e VERTRAULICH
                                                              rtraulich




The Semantic Web brings information into a
machine-interpretable form
  „Everything“ is clearly identified by a URI
  Information is expressed in triples: subject, predicate, object
  RDF: simple language for expressing data models which refer to
  resources
  RDFS and OWL: formal language to describe properties and
  classes of RDF-based resources
  => foo:digital-camera rdfs:subClassOf foo:camera
  SPARQL: Query-language for the Semantic Web
  The range of products and services is described by means of
  domain-specific ontology's (standards):




                                                        www.smart-infosys.com
V e VERTRAULICH
                           rtraulich




HOW DOES MY DATA GET INTO
THE SEMANTIC WEB?

                     www.smart-infosys.com
V e VERTRAULICH
                                                         rtraulich




Means to get offers into the Semantic Web
  Web-based Instantiation-Tools
  Web-Shop Software (e.g. Intershop Enfinity, osCommerce,…)
  CMS Export (Joomla/VirtueMart,…)
  Database export
  Google Shopping Converter
  BMEcat2GoodRelations Converter
  RDF2dataRSS Web Service & Python Bindings
  Microsoft Word Plug-in
  …




                                                   www.smart-infosys.com
V e VERTRAULICH
                                            rtraulich




Company portal: Semantic company directory of
the Austrian Chamber of Commerce




                                      www.smart-infosys.com
V e VERTRAULICH
                                                                            rtraulich




Instantiation-tool: Good Relations Annotator




Link: http://www.ebusiness-unibw.org/tools/goodrelations-annotator/   www.smart-infosys.com
V e VERTRAULICH
                                              rtraulich




Export from existing portals: Simskultur.net




                                        www.smart-infosys.com
V e VERTRAULICH
                                              rtraulich




Export from existing portals: Simskultur.net




                                        www.smart-infosys.com
V e VERTRAULICH
                            rtraulich




SEMANTIC WEB – PARADIGM-
SHIFT IN E-COMMERCE AND
ONLINE-MARKETING
                      www.smart-infosys.com
V e VERTRAULICH
                                                           rtraulich




Web of Data – Paradigm shift in
E-Commerce and Online-Marketing
 Massive reduction of search costs
 “Content remains King but Context becomes the Sun King“
 More efficient marketing for niche players
 Reduction of entry barriers for special-interest Portals
 Massive increase of Revenue Potentials in Affiliate-Marketing
 Massive increase of efficiency and effectiveness in Online-
 Marketing
 …




                                                     www.smart-infosys.com
V e VERTRAULICH
                                                             rtraulich




Benefit from First-Mover-Advantage!
Put your business onto the Semantic Web!
Relevant information:

  Smart Information Systems: http://www.smart-infosys.com/

  Good Relations: http://purl.org/goodrelations/

  ebSemantics (tourism): http://www.ebsemantics.net/

  University of Armed Forces Munich: (Chair of General

  Management and E-Business): http://www.unibw.de/ebusiness/



                                                       www.smart-infosys.com
V e VERTRAULICH
                                                      rtraulich




Contact:

Markus Linder
Smart Information Systems GmbH
1040 Vienna, Phorusgasse 8
AUSTRIA

Tel: +43 (0)1 890 53 18-0
office@smart-infosys.com
http://www.smart-infosys.com

Follow me on Twitter: http://twitter.com/markuslinder/
Subscribe newsletter: office@smart-infosys.com


                                                www.smart-infosys.com

Weitere ähnliche Inhalte

Kürzlich hochgeladen

Nanopower In Semiconductor Industry.pdf
Nanopower  In Semiconductor Industry.pdfNanopower  In Semiconductor Industry.pdf
Nanopower In Semiconductor Industry.pdfPedro Manuel
 
ADOPTING WEB 3 FOR YOUR BUSINESS: A STEP-BY-STEP GUIDE
ADOPTING WEB 3 FOR YOUR BUSINESS: A STEP-BY-STEP GUIDEADOPTING WEB 3 FOR YOUR BUSINESS: A STEP-BY-STEP GUIDE
ADOPTING WEB 3 FOR YOUR BUSINESS: A STEP-BY-STEP GUIDELiveplex
 
Videogame localization & technology_ how to enhance the power of translation.pdf
Videogame localization & technology_ how to enhance the power of translation.pdfVideogame localization & technology_ how to enhance the power of translation.pdf
Videogame localization & technology_ how to enhance the power of translation.pdfinfogdgmi
 
20230202 - Introduction to tis-py
20230202 - Introduction to tis-py20230202 - Introduction to tis-py
20230202 - Introduction to tis-pyJamie (Taka) Wang
 
IESVE Software for Florida Code Compliance Using ASHRAE 90.1-2019
IESVE Software for Florida Code Compliance Using ASHRAE 90.1-2019IESVE Software for Florida Code Compliance Using ASHRAE 90.1-2019
IESVE Software for Florida Code Compliance Using ASHRAE 90.1-2019IES VE
 
Meet the new FSP 3000 M-Flex800™
Meet the new FSP 3000 M-Flex800™Meet the new FSP 3000 M-Flex800™
Meet the new FSP 3000 M-Flex800™Adtran
 
Using IESVE for Loads, Sizing and Heat Pump Modeling to Achieve Decarbonization
Using IESVE for Loads, Sizing and Heat Pump Modeling to Achieve DecarbonizationUsing IESVE for Loads, Sizing and Heat Pump Modeling to Achieve Decarbonization
Using IESVE for Loads, Sizing and Heat Pump Modeling to Achieve DecarbonizationIES VE
 
Building AI-Driven Apps Using Semantic Kernel.pptx
Building AI-Driven Apps Using Semantic Kernel.pptxBuilding AI-Driven Apps Using Semantic Kernel.pptx
Building AI-Driven Apps Using Semantic Kernel.pptxUdaiappa Ramachandran
 
UiPath Studio Web workshop series - Day 7
UiPath Studio Web workshop series - Day 7UiPath Studio Web workshop series - Day 7
UiPath Studio Web workshop series - Day 7DianaGray10
 
Introduction to Matsuo Laboratory (ENG).pptx
Introduction to Matsuo Laboratory (ENG).pptxIntroduction to Matsuo Laboratory (ENG).pptx
Introduction to Matsuo Laboratory (ENG).pptxMatsuo Lab
 
COMPUTER 10: Lesson 7 - File Storage and Online Collaboration
COMPUTER 10: Lesson 7 - File Storage and Online CollaborationCOMPUTER 10: Lesson 7 - File Storage and Online Collaboration
COMPUTER 10: Lesson 7 - File Storage and Online Collaborationbruanjhuli
 
KubeConEU24-Monitoring Kubernetes and Cloud Spend with OpenCost
KubeConEU24-Monitoring Kubernetes and Cloud Spend with OpenCostKubeConEU24-Monitoring Kubernetes and Cloud Spend with OpenCost
KubeConEU24-Monitoring Kubernetes and Cloud Spend with OpenCostMatt Ray
 
Machine Learning Model Validation (Aijun Zhang 2024).pdf
Machine Learning Model Validation (Aijun Zhang 2024).pdfMachine Learning Model Validation (Aijun Zhang 2024).pdf
Machine Learning Model Validation (Aijun Zhang 2024).pdfAijun Zhang
 
UiPath Studio Web workshop series - Day 6
UiPath Studio Web workshop series - Day 6UiPath Studio Web workshop series - Day 6
UiPath Studio Web workshop series - Day 6DianaGray10
 
Anypoint Code Builder , Google Pub sub connector and MuleSoft RPA
Anypoint Code Builder , Google Pub sub connector and MuleSoft RPAAnypoint Code Builder , Google Pub sub connector and MuleSoft RPA
Anypoint Code Builder , Google Pub sub connector and MuleSoft RPAshyamraj55
 
Bird eye's view on Camunda open source ecosystem
Bird eye's view on Camunda open source ecosystemBird eye's view on Camunda open source ecosystem
Bird eye's view on Camunda open source ecosystemAsko Soukka
 
IaC & GitOps in a Nutshell - a FridayInANuthshell Episode.pdf
IaC & GitOps in a Nutshell - a FridayInANuthshell Episode.pdfIaC & GitOps in a Nutshell - a FridayInANuthshell Episode.pdf
IaC & GitOps in a Nutshell - a FridayInANuthshell Episode.pdfDaniel Santiago Silva Capera
 

Kürzlich hochgeladen (20)

Nanopower In Semiconductor Industry.pdf
Nanopower  In Semiconductor Industry.pdfNanopower  In Semiconductor Industry.pdf
Nanopower In Semiconductor Industry.pdf
 
ADOPTING WEB 3 FOR YOUR BUSINESS: A STEP-BY-STEP GUIDE
ADOPTING WEB 3 FOR YOUR BUSINESS: A STEP-BY-STEP GUIDEADOPTING WEB 3 FOR YOUR BUSINESS: A STEP-BY-STEP GUIDE
ADOPTING WEB 3 FOR YOUR BUSINESS: A STEP-BY-STEP GUIDE
 
Videogame localization & technology_ how to enhance the power of translation.pdf
Videogame localization & technology_ how to enhance the power of translation.pdfVideogame localization & technology_ how to enhance the power of translation.pdf
Videogame localization & technology_ how to enhance the power of translation.pdf
 
20230202 - Introduction to tis-py
20230202 - Introduction to tis-py20230202 - Introduction to tis-py
20230202 - Introduction to tis-py
 
IESVE Software for Florida Code Compliance Using ASHRAE 90.1-2019
IESVE Software for Florida Code Compliance Using ASHRAE 90.1-2019IESVE Software for Florida Code Compliance Using ASHRAE 90.1-2019
IESVE Software for Florida Code Compliance Using ASHRAE 90.1-2019
 
Meet the new FSP 3000 M-Flex800™
Meet the new FSP 3000 M-Flex800™Meet the new FSP 3000 M-Flex800™
Meet the new FSP 3000 M-Flex800™
 
201610817 - edge part1
201610817 - edge part1201610817 - edge part1
201610817 - edge part1
 
Using IESVE for Loads, Sizing and Heat Pump Modeling to Achieve Decarbonization
Using IESVE for Loads, Sizing and Heat Pump Modeling to Achieve DecarbonizationUsing IESVE for Loads, Sizing and Heat Pump Modeling to Achieve Decarbonization
Using IESVE for Loads, Sizing and Heat Pump Modeling to Achieve Decarbonization
 
Building AI-Driven Apps Using Semantic Kernel.pptx
Building AI-Driven Apps Using Semantic Kernel.pptxBuilding AI-Driven Apps Using Semantic Kernel.pptx
Building AI-Driven Apps Using Semantic Kernel.pptx
 
UiPath Studio Web workshop series - Day 7
UiPath Studio Web workshop series - Day 7UiPath Studio Web workshop series - Day 7
UiPath Studio Web workshop series - Day 7
 
Introduction to Matsuo Laboratory (ENG).pptx
Introduction to Matsuo Laboratory (ENG).pptxIntroduction to Matsuo Laboratory (ENG).pptx
Introduction to Matsuo Laboratory (ENG).pptx
 
COMPUTER 10: Lesson 7 - File Storage and Online Collaboration
COMPUTER 10: Lesson 7 - File Storage and Online CollaborationCOMPUTER 10: Lesson 7 - File Storage and Online Collaboration
COMPUTER 10: Lesson 7 - File Storage and Online Collaboration
 
KubeConEU24-Monitoring Kubernetes and Cloud Spend with OpenCost
KubeConEU24-Monitoring Kubernetes and Cloud Spend with OpenCostKubeConEU24-Monitoring Kubernetes and Cloud Spend with OpenCost
KubeConEU24-Monitoring Kubernetes and Cloud Spend with OpenCost
 
20150722 - AGV
20150722 - AGV20150722 - AGV
20150722 - AGV
 
Machine Learning Model Validation (Aijun Zhang 2024).pdf
Machine Learning Model Validation (Aijun Zhang 2024).pdfMachine Learning Model Validation (Aijun Zhang 2024).pdf
Machine Learning Model Validation (Aijun Zhang 2024).pdf
 
UiPath Studio Web workshop series - Day 6
UiPath Studio Web workshop series - Day 6UiPath Studio Web workshop series - Day 6
UiPath Studio Web workshop series - Day 6
 
20230104 - machine vision
20230104 - machine vision20230104 - machine vision
20230104 - machine vision
 
Anypoint Code Builder , Google Pub sub connector and MuleSoft RPA
Anypoint Code Builder , Google Pub sub connector and MuleSoft RPAAnypoint Code Builder , Google Pub sub connector and MuleSoft RPA
Anypoint Code Builder , Google Pub sub connector and MuleSoft RPA
 
Bird eye's view on Camunda open source ecosystem
Bird eye's view on Camunda open source ecosystemBird eye's view on Camunda open source ecosystem
Bird eye's view on Camunda open source ecosystem
 
IaC & GitOps in a Nutshell - a FridayInANuthshell Episode.pdf
IaC & GitOps in a Nutshell - a FridayInANuthshell Episode.pdfIaC & GitOps in a Nutshell - a FridayInANuthshell Episode.pdf
IaC & GitOps in a Nutshell - a FridayInANuthshell Episode.pdf
 

Internet Retailing London: How the Semantic Web is Creating New Opportunities for Ecommerce

  • 1. V e VERTRAULICH r tVERTRAULICH raulich How the Semantic Web is Creating New Opportunities for Ecommerce Internet Retailing, London October 13th 2009 Markus Linder ceo & founder Smart Information Systems GmbH www.smart-infosys.com www.smart-infosys.com
  • 2. V e VERTRAULICH rtraulich  Smart Information Systems GmbH was established in 2005 and focuses on next generation e-commerce solutions  Positioning: Strategic partner to firms with an e-commerce presence for the implementation and maintenance of intelligent product advisors  European market leader  Located in Vienna, Austria References (excerpt): www.smart-infosys.com
  • 3. V e VERTRAULICH rtraulich THE BOUNDARIES OF WEB 1.0 AND WEB 2.0 www.smart-infosys.com
  • 4. V e VERTRAULICH r tVERTRAULICH raulich www.smart-infosys.com
  • 5. V e VERTRAULICH r tVERTRAULICH raulich www.smart-infosys.com
  • 6. V e VERTRAULICH rtraulich Notebook Sony or Asus light max. 12 inch with webcam www.smart-infosys.com
  • 7. V e VERTRAULICH r tVERTRAULICH raulich www.smart-infosys.com
  • 8. V e VERTRAULICH rtraulich World-Wide-Web: the meaning of information remains hidden for computers Computers can only recognize a combination of characters (syntax) T-R-A-I-N The meaning (semantics) remains hidden: – Synonyms (rail) – Homonyms (rail vs. instruction) – Hyponyms (means of transportation) – Hyperonyms (compartment) Only a human being can put spread information from the WWW into an intelligent context. Google & Co find a combination of characters on websites, but they neither understand what the user is looking for nor the meaning of the search results. www.smart-infosys.com
  • 9. V e VERTRAULICH rtraulich Bringing product and service offerings into a machine-interpretable form SEMANTIC WEB BASED E- COMMERCE www.smart-infosys.com
  • 10. V e VERTRAULICH rtraulich Example: Best Buy stores in the WWW www.smart-infosys.com
  • 11. V e VERTRAULICH rtraulich Example: Best Buy offering in the WWW www.smart-infosys.com
  • 12. V e VERTRAULICH rtraulich Example: Best Buy in the Semantic Web Informationen: Adress Opening hours Payment methods Offer range Target group Type of product Manufacturer Prices … www.smart-infosys.com
  • 13. V e VERTRAULICH rtraulich Example: Digital camera in the WWW www.smart-infosys.com
  • 14. V e VERTRAULICH rtraulich Example: Digital camera in the Semantic Web Information: name producer resolution Video playback touch screen colour … www.smart-infosys.com
  • 15. V e VERTRAULICH rtraulich Applications can use the Semantic Web like a integrated global data base © Prof. Dr. Martin Hepp www.smart-infosys.com
  • 16. V e VERTRAULICH rtraulich Graph representation of a Good Relations Instance © Prof. Dr. Martin Hepp www.smart-infosys.com
  • 17. V e VERTRAULICH rtraulich WEB 3.0 = SEMANTIC WEB + WEB 2.0 www.smart-infosys.com
  • 18. V e VERTRAULICH rtraulich SEMANTIC WEB - EXTERNAL APPLICABILITY (WEB OF DATA) www.smart-infosys.com
  • 19. V e VERTRAULICH rtraulich Applicability - External Search Engine (Yahoo Search Monkey and Google Rich Snippets) Price comparison platforms Browser Add-ons Semantic-Web-Mashups Semantic-Web-Search engines Semantic Web Affiliate Marketing Semantic Web Search Engine Marketing www.smart-infosys.com
  • 20. V e VERTRAULICH rtraulich Search engines: Yahoo Search Monkey www.smart-infosys.com
  • 21. V e VERTRAULICH rtraulich Search engines: Google Rich Snippets Search result with Rich Snippets: Search result without Rich Snippets: www.smart-infosys.com
  • 22. V e VERTRAULICH rtraulich Semantic-Web-Mashup 1: Bikemap-Portal with hotel- and restaurant recommendations www.smart-infosys.com
  • 23. V e VERTRAULICH rtraulich Semantic-Web-Mashup 2: Allergy-Travel portal Recommendation of holiday trips including pollen types and intensity AccomodationType Region Hotel Klopeinersee Guesthouse … Pollen www.smart-infosys.com
  • 24. V e VERTRAULICH rtraulich Semantic-Web-Mashup 3: Hotel website with relevant events from the surrounding area http://www.landhaus-jost.at/ Events in the surrounding area Description Date Place Ballet Karl Alfred Stadttheater 22.4.09 Event 17h Theaterplatz 4 Schreiner Klagenfurt Josefsplatz 6/15 Vienna Hofburg 23.4.09 Event 20h 1010 Vienna Orchestra 24.04.0 Film Festival at Vienna City Hall Events 9 Rathausplatz 21h 1010 Vienna www.smart-infosys.com
  • 25. V e VERTRAULICH rtraulich Semantic Web Search Engine ©Smart Information Systems - Internal Prototyp www.smart-infosys.com
  • 26. V e VERTRAULICH rtraulich REVENUE MODELS IN THE SEMANTIC WEB www.smart-infosys.com
  • 27. V e VERTRAULICH rtraulich Semantic Web Affiliate Marketing www.smart-infosys.com
  • 28. V e VERTRAULICH rtraulich Semantic Web Advertising www.smart-infosys.com
  • 29. V e VERTRAULICH rtraulich Semantic Web Search Engine Marketing Screen cleaner ©Smart Information Systems - Internal Prototyp www.smart-infosys.com
  • 30. V e VERTRAULICH rtraulich SEMANTIC WEB – INTERNAL APPLICABILITY www.smart-infosys.com
  • 31. V e VERTRAULICH rtraulich Applicability - Internal Import of product data details into online-shops and portals Mashups and Micro-Sites Recommendation Engine Analytics On-Site-Search and After-Search-Navigation Online Product Advisor www.smart-infosys.com
  • 32. V e VERTRAULICH rtraulich Online Product Advisors based on Semantic Web Technology SMART ASSISTANT TECHNOLOGY www.smart-infosys.com
  • 33. V e VERTRAULICH rtraulich Smart Assistant Technology Enabling product and service advice in several categories: – Consumer Electronics – White Goods – Clothes offering: – Interactive advice for laymen and experts – Ranking of product- recommendations and alternatives – Integration with search and navigation For online-shops, manufacturers and price comparison plattforms www.smart-infosys.com
  • 34. V e VERTRAULICH rtraulich Examples Panasonic TV Advisor Digital Camera Advisor Smart Assistant Integrated Semantic Search HOH.de Dress Advisor BAUR.de www.smart-infosys.com
  • 35. V e VERTRAULICH rtraulich SMART ASSISTANT DEMO: INTEGRATED WITH NAVIGATION AND SEARCH (EN.ESOLDA.COM ) www.smart-infosys.com
  • 36. V e VERTRAULICH rtraulich www.smart-infosys.com
  • 37. V e VERTRAULICH rtraulich SMART FINDER + SEMANTIC SEARCH AT HOH.DE www.smart-infosys.com
  • 38. V e VERTRAULICH rtraulich www.smart-infosys.com
  • 39. V e VERTRAULICH rtraulich www.smart-infosys.com
  • 40. V e VERTRAULICH rtraulich SEMANTIC WEB – TECHNICAL FOUNDATIONS www.smart-infosys.com
  • 41. V e VERTRAULICH rtraulich The Semantic Web brings information into a machine-interpretable form „Everything“ is clearly identified by a URI Information is expressed in triples: subject, predicate, object RDF: simple language for expressing data models which refer to resources RDFS and OWL: formal language to describe properties and classes of RDF-based resources => foo:digital-camera rdfs:subClassOf foo:camera SPARQL: Query-language for the Semantic Web The range of products and services is described by means of domain-specific ontology's (standards): www.smart-infosys.com
  • 42. V e VERTRAULICH rtraulich HOW DOES MY DATA GET INTO THE SEMANTIC WEB? www.smart-infosys.com
  • 43. V e VERTRAULICH rtraulich Means to get offers into the Semantic Web Web-based Instantiation-Tools Web-Shop Software (e.g. Intershop Enfinity, osCommerce,…) CMS Export (Joomla/VirtueMart,…) Database export Google Shopping Converter BMEcat2GoodRelations Converter RDF2dataRSS Web Service & Python Bindings Microsoft Word Plug-in … www.smart-infosys.com
  • 44. V e VERTRAULICH rtraulich Company portal: Semantic company directory of the Austrian Chamber of Commerce www.smart-infosys.com
  • 45. V e VERTRAULICH rtraulich Instantiation-tool: Good Relations Annotator Link: http://www.ebusiness-unibw.org/tools/goodrelations-annotator/ www.smart-infosys.com
  • 46. V e VERTRAULICH rtraulich Export from existing portals: Simskultur.net www.smart-infosys.com
  • 47. V e VERTRAULICH rtraulich Export from existing portals: Simskultur.net www.smart-infosys.com
  • 48. V e VERTRAULICH rtraulich SEMANTIC WEB – PARADIGM- SHIFT IN E-COMMERCE AND ONLINE-MARKETING www.smart-infosys.com
  • 49. V e VERTRAULICH rtraulich Web of Data – Paradigm shift in E-Commerce and Online-Marketing Massive reduction of search costs “Content remains King but Context becomes the Sun King“ More efficient marketing for niche players Reduction of entry barriers for special-interest Portals Massive increase of Revenue Potentials in Affiliate-Marketing Massive increase of efficiency and effectiveness in Online- Marketing … www.smart-infosys.com
  • 50. V e VERTRAULICH rtraulich Benefit from First-Mover-Advantage! Put your business onto the Semantic Web! Relevant information: Smart Information Systems: http://www.smart-infosys.com/ Good Relations: http://purl.org/goodrelations/ ebSemantics (tourism): http://www.ebsemantics.net/ University of Armed Forces Munich: (Chair of General Management and E-Business): http://www.unibw.de/ebusiness/ www.smart-infosys.com
  • 51. V e VERTRAULICH rtraulich Contact: Markus Linder Smart Information Systems GmbH 1040 Vienna, Phorusgasse 8 AUSTRIA Tel: +43 (0)1 890 53 18-0 office@smart-infosys.com http://www.smart-infosys.com Follow me on Twitter: http://twitter.com/markuslinder/ Subscribe newsletter: office@smart-infosys.com www.smart-infosys.com