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It’s primetime for the instant everything generation, iGen,[object Object],The mass market is adopting iOS and Android,[object Object],Peter Farago,[object Object],Vice President Marketing,[object Object],peter@flurry.com,[object Object]
Flurry Snapshot,[object Object],Selected Customers,[object Object],Flurry Analytics,[object Object],App Developers:,[object Object],40,000,[object Object],Live Applications:,[object Object],75,000,[object Object],Total Devices Covered:,[object Object],259 M,[object Object],Monthly Active Devices:,[object Object],155 M,[object Object],Daily Active Devices:,[object Object],52 M,[object Object],Monthly Sessions:,[object Object],12 B,[object Object],Flurry AppCircle,[object Object],App Developers:,[object Object],1,200,[object Object],90 M,[object Object],Monthly User Reach:,[object Object]
iPhone App Store Dwarfing iTunes Success,[object Object],“I’ve never seen anything like this in my career” – Steve Jobs,[object Object],App Store vs. iTunes Downloads,[object Object],downloads ,[object Object],(billions),[object Object],[object Object],26 months,[object Object],[object Object],23 months,[object Object],[object Object],18 months,[object Object],15 months,[object Object],10 months,[object Object],2B,[object Object],3B,[object Object],4B,[object Object],1B,[object Object],5B,[object Object],6B,[object Object],iTunes Downloads,[object Object],months since launch,[object Object],Source: Apple, Inc.,[object Object]
iGenis the Instant Everything Generation,[object Object],Instant Entertainment,[object Object],Instant Feedback,[object Object],Instant Art,[object Object],Just Add Content,[object Object],Instant Crowds,[object Object],Instant Deals,[object Object],Instant News,[object Object]
iGenis on the MoveSessions tracked by Flurry,[object Object],billions,[object Object],User Sessions by Month,[object Object],Source: Flurry Analytics,[object Object]
The iGen Audience is Growing Dramatically,[object Object],Already Larger than Top Primetime TV Shows,[object Object],Top Daily App Usage,[object Object],27.2 mins,[object Object],Social Gaming,[object Object],Audience Network Size, Millions,[object Object],Sources: Nielsen TV Ratings 2009-10, Broadcast Primetime Shows Ranked By Live + Same Day Average Viewership; Flurry,[object Object]
iGenis an extremely Valuable Audience,[object Object],Mobile Apps Attract Desirable, Target-rich Audience,[object Object],Younger & More Female,[object Object],More Affluent,[object Object],More Educated,[object Object],Audience Distribution by ,[object Object],Household Income,[object Object],Audience Distribution by ,[object Object],Highest Education Level Achieved,[object Object],Audience Distribution by ,[object Object],Age Category & Sex,[object Object],Source: Flurry Analytics, Top iOS Apps,[object Object]
iGenwill try a lot of content…,[object Object],% downloads per category,[object Object],Source: Flurry Analytics,[object Object]
…but are loyal to a few key categories,[object Object],Total Sessions by Category, Percent,[object Object],Healthcare & Fitness,[object Object],Source: Flurry Analytics,[object Object]
iGenhas an app discovery problemOverwhelmed with choice & unable to reduce “search costs”,[object Object],Source of downloads, %,[object Object],Source: Flurry, Dec 3rd to Dec 30th , 2010,[object Object],(Excludes carrier pre-installs),[object Object]
So what is in store for 2011… a non-scientific survey of our developers,[object Object],The content explosion, especially on Android,[object Object],Mobile OS and Apps invade televisions “sets”,[object Object],Recommendations become the new discovery,[object Object],Game Mechanics/In-app-purchases everywhere,[object Object],The emergence of Samdroid as the new duopoly that challenges Apple,[object Object],New and improved Ad Networks as Madison Avenue fights back,[object Object],Microsoft and/or Facebook will become a viable 3rd player,[object Object],Opportunities, opportunities and opportunities,[object Object]
Who is Building for Mobile,[object Object]
A Whole New World of “Developers”,[object Object],Home Platform for Developers with iPhone Apps,[object Object],Source: Flurry Analytics,[object Object]
The Importance of Developers…,[object Object],I will emotionally immerse, ,[object Object],empower, surprise, delight, ,[object Object],entertain, save time for, make more productive, inform, ,[object Object],educate, socially connect, ,[object Object],romantically intrigue and make life better for your customers…,[object Object],CONTENT,[object Object]
… to Platform Providers,[object Object],…if I only have to build once, control my assets, get approved in 1 week, reach 100M+ devices, know consumers can and will buy, get consumers to notice and try my apps, keep most of the money, monitor my own business and can adjust on the fly.,[object Object],FOR CASH,[object Object]
Developers Want a Business Not a Platform,[object Object],Great Device & ,[object Object],Operating System,[object Object],Broadband Connectivity,[object Object],Developer,[object Object],Innovation,[object Object],Large, Paying ,[object Object],Customer Base,[object Object],One-click,[object Object],Purchase,[object Object]
Application Maker Choices ,[object Object]
Decisions, Decisions…,[object Object]
Android Installed Base is Gaining on iOS, but…,[object Object],300,000 new ,[object Object],devices per day,[object Object],350,000 new ,[object Object],devices per day,[object Object],200M Installed Base,[object Object],100M Installed Base,[object Object]
iPhone vs Android,[object Object],Average Session Length*,[object Object],Minutes,[object Object],*April 1 – April 15,[object Object]
iPhone vs Android,[object Object],Sessions per User*,[object Object],Sessions,[object Object],*April 1 – April 15,[object Object]
iPhone vs. Android,[object Object],Retention*,[object Object],% Retained,[object Object],*April 1 – April 15,[object Object]
Where Are Thousands of Developers Placing Their Bets?,[object Object]
Distribution of Apps Created,[object Object],Number of apps set up with Flurry Analytics, Feb – March, 2011, n = 8,372,[object Object]
Growth Rate of Apps Being BuiltAndroid Rate Accelerating, but from a smaller base,[object Object],Number of apps set up with Flurry Analytics by Platform,[object Object]
How are developers responding?More companies are going cross-platform,[object Object],+,[object Object],Number of apps set up with Flurry Analytics by Platform,[object Object]
Thank you,[object Object],peter@flurry.com,[object Object]

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Flurry Presents Apps by the Numbers

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Hinweis der Redaktion

  1. - Make up of developers has completely changed in last 24 months- Only 5% of the early vanguard from mobile make-up today’s “developers”
  2. Developers Want a business not an OSAndroid Devices Up, But Not Creating Business Opportunity for Developers (money, ecosystem not there)Apple offers developersmoney and ecosystemDevelopers Shape the Platform; Platforms Defined by the DeveloperThe Bar is Rising.All Other Platforms and Carriers Have Their Work Cut Out