1. Re-inventing The Guardian
Mark Porter
SND Boston 13.10.07
Text

2. A bit of history…

3. 3

5. 5

6. 6

7. “A newspaper which will
zealously enforce the principles
of civil and religious liberty”
Guardian propspectus, 1821
7

8. 8

9. Honesty
9

10. Honesty
Integrity
10
9

11. Honesty
Integrity
Courage
11
9

12. Honesty
Integrity
Courage
Fairness
12
9

13. Honesty
Integrity
Courage
Fairness
Duty to the reader
and community
13
9

14. “The newspaper shall be
conducted in the future on
the same lines and in
the same spirit as heretofore”
Scott Trust statement, 1936
14

15. 15

35. Typography

39. HBL, Finland
De Morgen, Belgium
O Estado de Sao Paulo, Brazil New York Times, USA 39

43. Condensed

45. 45

46. Grid

50. Colour

53. Page elements

56. 56

59. Volume control
59

64. Photography
64

65. 65

66. 66

67. 67

69. Graphics
69

70. 70

71. 71

72. Pacing
72

74. The front page
74

75. 75

80. 81

81. 82

95. 96

97. “No compromise”
“Perfect intellectual
and aesthetic symmetry”
“I’ve fallen in love”

98. 100

101. 103

102. 104

103. 105

104. 106

105. “Flat is the new up”
107

106. 108

107. 109

108. 110

110. 112

111. 113

112. 114

115. 117

116. 16.7m unique users
158.3m page impressions
Webby award for online newspaper
2005, 2006, 2007
118

117. Guardian.co.uk: Top cities by unique users
1 London, England
2 Manchester, England
3 New York, New York, United States
4 Chicago, Illinois, United States
5 Birmingham, England
6 Atlanta, Georgia, United States
7 Toronto, Ontario, Canada
8 Los Angeles, California, United States
9 Houston, Texas, United States
10 Washington, District of Columbia, United States
11 Amsterdam, Netherlands
12 Sydney, Australia
13 Madrid, Spain
14 Dublin, Ireland
15 Edinburgh, Scotland
119

118. 120

119. 121

120. 123