This document discusses social media usage statistics and provides advice for companies on engaging with social media. It notes that three-quarters of Australian online adults use social technologies and almost half are members of social networks. It recommends that companies listen to social media conversations, join in to guide and lead discussions, and create valuable content to encourage sharing. The key is to allow social media to develop organically rather than trying to strictly control the conversation.

1. Don’t use social media Rough ideas, perspectives and diagrams about the coolest thing since pirate radio www.markpollard.net www.twitter.com/markpollard

2. You tell me

4. Write down some examples

5. TV? Radio? Newspaper?

7. So what?

9. Where we spend our time Source: Hitwise – website visits - week ending 02/05/2009

11. And finally... Source: Forrester Three-quarters of Australian online adults use social technologies One-quarter of Australian online adults create their own content Almost half of Australian online adults are members of social networks

12. 7 fairly random thoughts

13. Slingshots and paintbrushes Read this for more info: www.markpollard.net/slingshots-and-paintbrushes-joe-trippi/

14. We are what we share

15. Search is becoming social

16. Centralised and portable personal data

17. eCRM and e-commerce via social media

18. Stalkernomics Eaves-dropping for profit

20. The marketer’s dilemma

21. 5 Rs Risk Reward Resources Results Response What if it goes wrong? Will it work? How much? Who’s best do to it? How do I measure them? How do I engage with people?

22. Listen Join Guide Lead Conversation Community Management

24. Creators Critics Collectors Joiners Spectators Inactives Outreach to bloggers Contests to solicit content Encourage spoofing Solicit comments Encourage voting Social bookmarking Encourage forward to friend Offer RSS feeds Snaggable Widgets Download Podcasts Viral videos/websites Create groups & communities Social applications Portable, original content Optimize content findability Forrester Social Technographics Ladder Common Tactics Source: www.forrester.com/Groundswell/profile_tool.html

25. From the trenches

26. www.huggies.com.au

27. www.earthhour.org

28. Kieran Ots 1. Involvement relates to care factor and effort 2. Mischief happens 3. Predictability is unlikely Digital creative director, Leo Burnett

29. www.spottedforreal.com

31. www.daredallion.com.au

36. www.mumbrella.com.au

38. www.greatestathlete.com.au

40. Final thoughts

42. Don’t use social media Let it use you

43. Questions? www.markpollard.net www.twitter.com/markpollard If you enjoyed the read, share it with someone in need