1. Artificial Selection of
Product Development
Mark Pavlidis
NSNorth 2015
2015-04-11

2. Motivation

3. Natural Selection

4. Natural Selection

6. Artificial Selection

9. How To Make Choices

10. – Linus Pauling, Chemist
“The best way to have a good idea
is to have a lot of ideas.”

11. Brainstorming

12. Ideation without critical
thinking is wasteful

13. – Socrates, Philosopher
“I know that I know nothing”

14. Socratic Method

15. Everything
is a
Tradeoff

18. Stress Curve
Performance
Pressure
Lazy Burnout
Uncomfortable Fatigue

19. How do you boil the ocean?

20. Products are
Puzzles

21. Perspective

26. Summary
• Strategy is about choosing the best tradeoff
• Question everything - from all perspectives
• Survival is long term thinking and patience
• Choose a slice - zoom in and focus execution

27. Artificial Selection of
Product Development
Mark Pavlidis
NSNorth 2015
2015-04-11