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Information as a service




                                the key to the
                              correct decisions
                               at the right time
1                 4/27/2009   Title of presentation
    © Acando AB
Notes
This set of slides were used in a seminar given by Acando in April 2009. This
seminar was part of a three-part theme all focusing on information and how to
leverage information to create competitive advantage.
The title of this presentation is “Information as a Service – the key to the correct
decisions at the right time”. The seminar used a chain of information evolution
defined as “data -> information -> knowledge -> understanding -> wisdom” (see
Ackoff, R. L., quot;From Data to Wisdomquot;, Journal of Applies Systems Analysis, Volume
16,1989 p 3-9).
The key point made is that data, information and knowledge can be captured in
information systems and often exposed as some kind of automated service, but
understanding and wisdom requires a different approach. One such suggested
approach relies on social networks and leverages 2.0-concepts.
Of course the message is hard to convey without the presentation being made, but I
hope this set of slides can act as a catalyst for some interesting discussions. Please
feel free to contact me with any questions regarding the presentation or individual
slides.


Mattias Abrahamsson (mattias.abrahamsson@acando.com)
Agenda
                                         Introduction

                                         Information types and data
                                         sources

                                         Information as a service

                                         Expected effects

                                         How to start?


3   2009-04-27   Title of presentation
The value of information




                    Information is increasingly becoming the strategic asset

          Control over data will provide a sustainable competitive advantage

    The data is not the valuable part – utilizing the data in a wise way is the key

4                   4/27/2009    Title of presentation
      © Acando AB
http://www.flickr.com/photos/whatknot/118219395/sizes/o/#cc_license




Data


    ● symbols




      DATA

      representation in any form, usable or not, without
      relations to other things
5     © Acando AB
INFORMATION
Information
 data that are processed to be meaningful
 ● data that are processed to be useful
 ● provides answers to quot;whoquot;, quot;whatquot;, quot;wherequot;, and quot;whenquot; questions




6http://www.flickr.com/photos/namlhots/227505138/sizes/l/#cc_license
                                   2009-04-27         Title of presentation
            © Acando AB
KNOWLEDGE
     Knowledge / Awareness
      collection of information with intent is to be useful
         ● application of data and information
         ● answers quot;howquot; questions




     7                                 2009-04-27          Title of presentation
                 © Acando AB
http://www.flickr.com/photos/stevecadman/486263551/sizes/l/#cc_license
http://www.flickr.com/photos/emagic/56206868/sizes/l/#cc_license




Understanding


    ● appreciation of quot;whyquot;




    UNDERSTANDING

    synthesizing new knowledge based on currently held
    information, knowledge and understanding
8                    2009-04-27   Title of presentation
       © Acando AB
http://www.flickr.com/photos/infinityrain/202260475/sizes/o/#cc_license




Wisdom / Insight / Judgement


    ● evaluated understanding




WISDOM

the process by which one discern, or judge, between
right and wrong, good and bad as a basis for decisions
9                    2009-04-27   Title of presentation
       © Acando AB
Title of presentation
© Acando AB
http://www.flickr.com/photos/maniya/582501103/sizes/l/#cc_license




”Through 2012, more than 35 per cent of the top 5,000
global companies will regularly fail to make insightful
decisions about significant changes in their business
and markets” – Gartner
11                 2009-04-27   Title of presentation
     © Acando AB
Agenda
                                          Introduction

                                          Information types and data
                                          sources

                                          Information as a service

                                          Expected effects

                                          How to start?


12   2009-04-27   Title of presentation
Examples of data and information sources

Internal sources                                                                   External

Databases                                                                 Customers

Warehouses                                                                           Internet

Applications                                                                      Analysts

ERP’s                                                                Competitors

Handbooks, policies and guidelines                                                Partners

                                                                                                         …
Unstructured content

Organization

…
13                 2009-04-27   Title of presentation
     © Acando AB                                        http://www.flickr.com/photos/-sel-/196548033/sizes/o/#cc_license
Categorization of information and data

 public – private

 external – internal

 defined – undefined

 processed – unprocessed

 controlled – uncontrolled

 secured – unsecured

 static – dynamic

 structured – unstructured

 …                                                      http://www.flickr.com/photos/itatton/2375237162/sizes/l/#cc_license
14                 2009-04-27   Title of presentation
     © Acando AB
15                 2009-04-27   Title of presentation
     © Acando AB                                        http://www.flickr.com/photos/chazoid/2598478591/sizes/l/#cc_license
Agenda
                                          Introduction

                                          Information types and data
                                          sources

                                          Information as a service

                                          Expected effects

                                          How to start?


16   2009-04-27   Title of presentation
http://www.flickr.com/photos/maniya/582501103/sizes/l/#cc_license




”By 2012, one-third of analytic applications applied to
business processes will be delivered through coarse-
grained application mashups” – Gartner
17                 2009-04-27   Title of presentation
     © Acando AB
Expose services to
                                                            leverage the
                                                        information assets!




18                 2009-04-27   Title of presentation
     © Acando AB
The Service Oriented Enterprise




© Acando AB
http://www.flickr.com/photos/jjjohn/2387534678/sizes/o/#cc_license
20                 2009-04-27   Title of presentation
     © Acando AB
Data Services

                                                        Problem
                                                        How do I expose structured data as
                                                        a service?




                                                        Solution
                                                        Implement a query to gather the
                                                        relevant data in the desired format
                                                        and then expose it as a service.




21                 2009-04-27   Title of presentation
     © Acando AB
Content services

                                                        Problem
                                                        How do I best manage (possibly
                                                        distributed and heterogeneous)
                                                        unstructured information so that a
                                                        service consumer can access the
                                                        content effectively?


                                                        Solution
                                                        Provide a consistent service
                                                        interface to content no matter where
                                                        it resides, maintaining the
                                                        relationship between content and
                                                        master data source.


22                 2009-04-27   Title of presentation
     © Acando AB
Information
                                                        integration services
                                                        Problem
                                                        How do I provide a service
                                                        consumer access to consistent and
                                                        integrated data that resides in
                                                        heterogeneous sources?



                                                        Solution
                                                        Understand your legacy data and its
                                                        quality, cleanse it, transform it, and
                                                        deliver it as a service.




23                 2009-04-27   Title of presentation
     © Acando AB
Master data services

                                                        Problem
                                                        How can consumers access
                                                        consistent, complete, contextual and
                                                        accurate master data even though
                                                        the data resides in heterogeneous
                                                        inconsistent systems?


                                                        Solution
                                                        Establish and maintain an
                                                        authoritative source of master data
                                                        as a system of record for enterprise
                                                        master data.



24                 2009-04-27   Title of presentation
     © Acando AB
The Service Oriented Enterprise




© Acando AB
http://www.flickr.com/photos/sensechange/2046554633/sizes/l/#cc_license




                                                                          Exposure of
                                                                          knowledge



                                                                            Focus on
                                                                          interpretation
Analytic services

                                                        Problem
                                                        How do I access analytic data out of
                                                        raw heterogeneous structured and
                                                        unstructured data?




                                                        Solution
                                                        Consolidate, aggregate and
                                                        summarize structured and
                                                        unstructured data and calculate
                                                        analytic insight such as scores,
                                                        trends, and predictions.


27                 2009-04-27   Title of presentation
     © Acando AB
Business rule service

                                                                                    Problem
                                                                                    How do I make a business rule
                                                                                    explicit and used coordinated
                                                                                    throughout my business?




                                                                                    Solution
                                                                                    Define and expose a service which
                                                                                    offers tactical advise for decisions in
                                                                                    daily operations; both automated
                                                                                    and manual.


     http://www.flickr.com/photos/48745248@N00/225249268/sizes/l/#cc_license




28                                  2009-04-27              Title of presentation
           © Acando AB
Decision service

                                                                                     Problem
                                                                                     How do I make sure that knowledge
                                                                                     and experience is gathered and put
                                                                                     to use throughout the organization?



                                                                                     Solution
                                                                                     Analyze and define important
                                                                                     aspects of your business where
                                                                                     judgment and coordination in course
                                                                                     of action is of importance. Create a
                                                                                     service interface for such decisions,
                                                                                     often backed by human logic.
     http://www.flickr.com/photos/twenty_questions/2545246015/sizes/m/#cc_license




29                                   2009-04-27              Title of presentation
           © Acando AB
The Service Oriented Enterprise




© Acando AB
31                 4/27/2009   Title of presentation
     © Acando AB                                       http://www.flickr.com/photos/sabriirmak/269611427/sizes/l/in/set-72157594333684318/#cc_license
Pattern based service

                                                                            Problem
                                                                            How do I identify internal and
                                                                            external patterns of importance to
                                                                            my business and base decisions on
                                                                            the identified patterns?



                                                                            Solution
                                                                            ?




http://www.flickr.com/photos/pictoscribe/398520274/sizes/o/#cc_license


                                                    Title of presentation
Artificial intelligence

                                                        Problem
                                                        How do I create a system that
                                                        perceives its environment and takes
                                                        actions which maximize its chances
                                                        of success?



                                                        Solution
                                                        ?




33                 2009-04-27   Title of presentation
     © Acando AB
The Hive Mind

                                                        Problem
                                                        How do I capture and utilize the
                                                        collective intelligence of the whole
                                                        organization to make better
                                                        decisions?



                                                        Solution
                                                        ?




34                 2009-04-27   Title of presentation
     © Acando AB
The Service Oriented Enterprise




© Acando AB
“
              If HP knew what HP knows, we
              would be three times as profitable.

              Lew Platt
              Former CEO of Hewlett-Packard




© Acando AB
http://www.flickr.com/photos/duesentrieb/43876799/sizes/o/#cc_license
   37                                 2009-04-27           Title of presentation
               © Acando AB
“
              Enterprise 2.0 is the use of emergent
              social software platforms within
              companies, or between companies
              and their partners or customers.

              Andrew McAfee
              Associate Professor, Harvard Business School




© Acando AB
Social
networks –
Connections
 & Context


  Collective
 wisdom and
understanding
Social software = communication + participation




Photo by Andrea Simonato, http://www.sxc.hu/profile/aemmea98
          © Acando AB
Social networks provide the infrastructure for innovation


                                             Rapidly distribute
Find and connect
                                           ideas, experiences
with people
                                               and knowledge
across
boundaries




Become                                           Tap into the
aware of what                                   knowledge of
others are                                      your informal
doing                                                network


  © Acando AB
http://www.flickr.com/photos/jnthnhys/93624537/sizes/l/#cc_license




                                                            What is your mindset?

   42                                 2009-04-27           Title of presentation
               © Acando AB
The Service Oriented Enterprise




© Acando AB
Agenda
                                          Introduction

                                          Information types and data
                                          sources

                                          Information as a service

                                          Expected effects

                                          How to start?


44   2009-04-27   Title of presentation
http://www.flickr.com/photos/maniya/582501103/sizes/l/#cc_license




”In 2009, collaborative decision making will emerge as
a new product category that combines social software
with BI Platform capabilities” – Gartner
45                 2009-04-27   Title of presentation
     © Acando AB
Adapted from http://www.slideshare.net/InsideOut/richard-dennison-jboye08-presentation
Adapted from http://www.slideshare.net/InsideOut/richard-dennison-jboye08-presentation




                                                                                          Focus on value not risk!

                                                                                 Start anywhere … start immediately

                                                                                         Start small and build slowly

                                                                                 Emphasise evolution not revolution

                                       Harness the enthusiasm of the enthusiastic … especially if senior

                                          Sometimes … „the only form of transportation is a leap of faith’!
48                 2009-04-27   Title of presentation
     © Acando AB
Agenda
                                          Introduction

                                          Information types and data
                                          sources

                                          Information as a service

                                          Expected effects

                                          How to start?


49   2009-04-27   Title of presentation
50                 2009-04-27   Title of presentation
     © Acando AB
© Acando AB
              http://www.flickr.com/photos/thomasthomas/258931782/sizes/l/#cc_license
52                 2009-04-27   Title of presentation
     © Acando AB
© Acando AB
54                 2009-04-27   Title of presentation
     © Acando AB
http://www.flickr.com/photos/b-tal/116220689/sizes/l/#cc_licenseTitle
        55                                2009-04-27                    of presentation
                    © Acando AB                                                           Adapted from http://www.mckinseyquarterly.com/Six_ways_to_make_Web_20_work_2294
Agenda
                                          Introduction

                                          Information types and data
                                          sources

                                          Information as a service

                                          Expected effects

                                          How to start?


56   2009-04-27   Title of presentation
Untap your    potential!
© Acando AB

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Information As A Service – The Key To The Correct Decisions At The Right Time

  • 1. Information as a service the key to the correct decisions at the right time 1 4/27/2009 Title of presentation © Acando AB
  • 2. Notes This set of slides were used in a seminar given by Acando in April 2009. This seminar was part of a three-part theme all focusing on information and how to leverage information to create competitive advantage. The title of this presentation is “Information as a Service – the key to the correct decisions at the right time”. The seminar used a chain of information evolution defined as “data -> information -> knowledge -> understanding -> wisdom” (see Ackoff, R. L., quot;From Data to Wisdomquot;, Journal of Applies Systems Analysis, Volume 16,1989 p 3-9). The key point made is that data, information and knowledge can be captured in information systems and often exposed as some kind of automated service, but understanding and wisdom requires a different approach. One such suggested approach relies on social networks and leverages 2.0-concepts. Of course the message is hard to convey without the presentation being made, but I hope this set of slides can act as a catalyst for some interesting discussions. Please feel free to contact me with any questions regarding the presentation or individual slides. Mattias Abrahamsson (mattias.abrahamsson@acando.com)
  • 3. Agenda Introduction Information types and data sources Information as a service Expected effects How to start? 3 2009-04-27 Title of presentation
  • 4. The value of information Information is increasingly becoming the strategic asset Control over data will provide a sustainable competitive advantage The data is not the valuable part – utilizing the data in a wise way is the key 4 4/27/2009 Title of presentation © Acando AB
  • 5. http://www.flickr.com/photos/whatknot/118219395/sizes/o/#cc_license Data ● symbols DATA representation in any form, usable or not, without relations to other things 5 © Acando AB
  • 6. INFORMATION Information data that are processed to be meaningful ● data that are processed to be useful ● provides answers to quot;whoquot;, quot;whatquot;, quot;wherequot;, and quot;whenquot; questions 6http://www.flickr.com/photos/namlhots/227505138/sizes/l/#cc_license 2009-04-27 Title of presentation © Acando AB
  • 7. KNOWLEDGE Knowledge / Awareness collection of information with intent is to be useful ● application of data and information ● answers quot;howquot; questions 7 2009-04-27 Title of presentation © Acando AB http://www.flickr.com/photos/stevecadman/486263551/sizes/l/#cc_license
  • 8. http://www.flickr.com/photos/emagic/56206868/sizes/l/#cc_license Understanding ● appreciation of quot;whyquot; UNDERSTANDING synthesizing new knowledge based on currently held information, knowledge and understanding 8 2009-04-27 Title of presentation © Acando AB
  • 9. http://www.flickr.com/photos/infinityrain/202260475/sizes/o/#cc_license Wisdom / Insight / Judgement ● evaluated understanding WISDOM the process by which one discern, or judge, between right and wrong, good and bad as a basis for decisions 9 2009-04-27 Title of presentation © Acando AB
  • 11. http://www.flickr.com/photos/maniya/582501103/sizes/l/#cc_license ”Through 2012, more than 35 per cent of the top 5,000 global companies will regularly fail to make insightful decisions about significant changes in their business and markets” – Gartner 11 2009-04-27 Title of presentation © Acando AB
  • 12. Agenda Introduction Information types and data sources Information as a service Expected effects How to start? 12 2009-04-27 Title of presentation
  • 13. Examples of data and information sources Internal sources External Databases Customers Warehouses Internet Applications Analysts ERP’s Competitors Handbooks, policies and guidelines Partners … Unstructured content Organization … 13 2009-04-27 Title of presentation © Acando AB http://www.flickr.com/photos/-sel-/196548033/sizes/o/#cc_license
  • 14. Categorization of information and data public – private external – internal defined – undefined processed – unprocessed controlled – uncontrolled secured – unsecured static – dynamic structured – unstructured … http://www.flickr.com/photos/itatton/2375237162/sizes/l/#cc_license 14 2009-04-27 Title of presentation © Acando AB
  • 15. 15 2009-04-27 Title of presentation © Acando AB http://www.flickr.com/photos/chazoid/2598478591/sizes/l/#cc_license
  • 16. Agenda Introduction Information types and data sources Information as a service Expected effects How to start? 16 2009-04-27 Title of presentation
  • 17. http://www.flickr.com/photos/maniya/582501103/sizes/l/#cc_license ”By 2012, one-third of analytic applications applied to business processes will be delivered through coarse- grained application mashups” – Gartner 17 2009-04-27 Title of presentation © Acando AB
  • 18. Expose services to leverage the information assets! 18 2009-04-27 Title of presentation © Acando AB
  • 19. The Service Oriented Enterprise © Acando AB
  • 20. http://www.flickr.com/photos/jjjohn/2387534678/sizes/o/#cc_license 20 2009-04-27 Title of presentation © Acando AB
  • 21. Data Services Problem How do I expose structured data as a service? Solution Implement a query to gather the relevant data in the desired format and then expose it as a service. 21 2009-04-27 Title of presentation © Acando AB
  • 22. Content services Problem How do I best manage (possibly distributed and heterogeneous) unstructured information so that a service consumer can access the content effectively? Solution Provide a consistent service interface to content no matter where it resides, maintaining the relationship between content and master data source. 22 2009-04-27 Title of presentation © Acando AB
  • 23. Information integration services Problem How do I provide a service consumer access to consistent and integrated data that resides in heterogeneous sources? Solution Understand your legacy data and its quality, cleanse it, transform it, and deliver it as a service. 23 2009-04-27 Title of presentation © Acando AB
  • 24. Master data services Problem How can consumers access consistent, complete, contextual and accurate master data even though the data resides in heterogeneous inconsistent systems? Solution Establish and maintain an authoritative source of master data as a system of record for enterprise master data. 24 2009-04-27 Title of presentation © Acando AB
  • 25. The Service Oriented Enterprise © Acando AB
  • 26. http://www.flickr.com/photos/sensechange/2046554633/sizes/l/#cc_license Exposure of knowledge Focus on interpretation
  • 27. Analytic services Problem How do I access analytic data out of raw heterogeneous structured and unstructured data? Solution Consolidate, aggregate and summarize structured and unstructured data and calculate analytic insight such as scores, trends, and predictions. 27 2009-04-27 Title of presentation © Acando AB
  • 28. Business rule service Problem How do I make a business rule explicit and used coordinated throughout my business? Solution Define and expose a service which offers tactical advise for decisions in daily operations; both automated and manual. http://www.flickr.com/photos/48745248@N00/225249268/sizes/l/#cc_license 28 2009-04-27 Title of presentation © Acando AB
  • 29. Decision service Problem How do I make sure that knowledge and experience is gathered and put to use throughout the organization? Solution Analyze and define important aspects of your business where judgment and coordination in course of action is of importance. Create a service interface for such decisions, often backed by human logic. http://www.flickr.com/photos/twenty_questions/2545246015/sizes/m/#cc_license 29 2009-04-27 Title of presentation © Acando AB
  • 30. The Service Oriented Enterprise © Acando AB
  • 31. 31 4/27/2009 Title of presentation © Acando AB http://www.flickr.com/photos/sabriirmak/269611427/sizes/l/in/set-72157594333684318/#cc_license
  • 32. Pattern based service Problem How do I identify internal and external patterns of importance to my business and base decisions on the identified patterns? Solution ? http://www.flickr.com/photos/pictoscribe/398520274/sizes/o/#cc_license Title of presentation
  • 33. Artificial intelligence Problem How do I create a system that perceives its environment and takes actions which maximize its chances of success? Solution ? 33 2009-04-27 Title of presentation © Acando AB
  • 34. The Hive Mind Problem How do I capture and utilize the collective intelligence of the whole organization to make better decisions? Solution ? 34 2009-04-27 Title of presentation © Acando AB
  • 35. The Service Oriented Enterprise © Acando AB
  • 36. If HP knew what HP knows, we would be three times as profitable. Lew Platt Former CEO of Hewlett-Packard © Acando AB
  • 37. http://www.flickr.com/photos/duesentrieb/43876799/sizes/o/#cc_license 37 2009-04-27 Title of presentation © Acando AB
  • 38. Enterprise 2.0 is the use of emergent social software platforms within companies, or between companies and their partners or customers. Andrew McAfee Associate Professor, Harvard Business School © Acando AB
  • 39. Social networks – Connections & Context Collective wisdom and understanding
  • 40. Social software = communication + participation Photo by Andrea Simonato, http://www.sxc.hu/profile/aemmea98 © Acando AB
  • 41. Social networks provide the infrastructure for innovation Rapidly distribute Find and connect ideas, experiences with people and knowledge across boundaries Become Tap into the aware of what knowledge of others are your informal doing network © Acando AB
  • 42. http://www.flickr.com/photos/jnthnhys/93624537/sizes/l/#cc_license What is your mindset? 42 2009-04-27 Title of presentation © Acando AB
  • 43. The Service Oriented Enterprise © Acando AB
  • 44. Agenda Introduction Information types and data sources Information as a service Expected effects How to start? 44 2009-04-27 Title of presentation
  • 45. http://www.flickr.com/photos/maniya/582501103/sizes/l/#cc_license ”In 2009, collaborative decision making will emerge as a new product category that combines social software with BI Platform capabilities” – Gartner 45 2009-04-27 Title of presentation © Acando AB
  • 47. Adapted from http://www.slideshare.net/InsideOut/richard-dennison-jboye08-presentation Focus on value not risk! Start anywhere … start immediately Start small and build slowly Emphasise evolution not revolution Harness the enthusiasm of the enthusiastic … especially if senior Sometimes … „the only form of transportation is a leap of faith’!
  • 48. 48 2009-04-27 Title of presentation © Acando AB
  • 49. Agenda Introduction Information types and data sources Information as a service Expected effects How to start? 49 2009-04-27 Title of presentation
  • 50. 50 2009-04-27 Title of presentation © Acando AB
  • 51. © Acando AB http://www.flickr.com/photos/thomasthomas/258931782/sizes/l/#cc_license
  • 52. 52 2009-04-27 Title of presentation © Acando AB
  • 54. 54 2009-04-27 Title of presentation © Acando AB
  • 55. http://www.flickr.com/photos/b-tal/116220689/sizes/l/#cc_licenseTitle 55 2009-04-27 of presentation © Acando AB Adapted from http://www.mckinseyquarterly.com/Six_ways_to_make_Web_20_work_2294
  • 56. Agenda Introduction Information types and data sources Information as a service Expected effects How to start? 56 2009-04-27 Title of presentation
  • 57. Untap your potential! © Acando AB