Delete that Account! | Nandini Jammi | BoS USA Online 2020

1. NANDINI JAMMI
@Nandoodles

2. ☀
@Nandoodles

3. 🌙
@Nandoodles

4. ● 4000+ advertisers
● 30+ ad networks
● 90% of Breitbart’s ad
revenue gone within
3 months
@Nandoodles

5. @Nandoodles

6. @Nandoodles

7. @Nandoodles

8. @Nandoodles

11. “There’s a gray area here.”
“What about freedom of
expression?”
“Where do we draw the line?”
I don’t want to play God
@Nandoodles

12. ❌
❌

13. Last person on
Earth who would
ban anybody
A website is
speech. It is not
a bomb.
I’m a free speech
absolutist.
@Nandoodles

14. Last person on
Earth who would
ban anybody
@Nandoodles

15. @Nandoodles

16. Last person on
Earth who would
ban anybody
Literally, I woke up in a bad mood and
decided someone shouldn’t be allowed on
the Internet.
@Nandoodles
👑

17. WHO’S PLAYING GOD NOW?l
@Nandoodles

18. El Paso Poway Christchurch
D5DBF0
@nandoodles

19. If I could wave a magic wand and
make all the bad things on the
internet go away, I would…”
@nandoodles
👑
“It’s a moral
obligation”
❓
❓
❓

20. @nandoodles

21. ONE DAY LATER...
@nandoodles

22. BANNED
@nandoodles

23. Is this cancelculture?
@nandoodles

24. THE AGE OF
✨ANSWERABILITY✨
Hey, can you
explain why...?
@nandoodles

25. You publicly answer for what you...
ENABLE
DISTRIBUTE
MONETIZE
AMPLIFY
✨ANSWERABILITY✨
@nandoodles

26. SPECTRUM OF CONSEQUENCES
(Real-life business risk & reward!)
Lawsuits
Reputational harm
Brand equity
Positive PR
LIABILITY EQUITY
Quietly move on
@nandoodles

27. CLOUDFLARE’S PRE-IPO FILING 👀
“We are aware of some potential customers that have indicated their decision
to not subscribe to our products was impacted, at least in part, by the actions
of certain of our paying and free customers.
We may also experience other adverse political, business and reputational
consequences with prospective and current customers, employees, suppliers,
and others related to the activities of our paying and free customers,
especially if such hostile, offensive, or inappropriate use is high profile.”
@nandoodles

28. TRANSLATION:
“We’ve put our customers in a position
where they can’t trust us, because we say
one thing and do another under activist
pressure.”
@nandoodles

29. SO WHAT WOULD YOU DO IF...
@nandoodles

30. @nandoodles

31. @nandoodles

32. @nandoodles
WHAT WOULD YOU DO...

33. @nandoodles
WHAT HOTJAR DID
“We thought, ‘Hey let’s take a second to think about how
we want to act as an organization, as a team and as
individuals.’ This is when we started to have a more
organized response and leadership discussion.”

34. @nandoodles
START WITH THE OUTCOME
Who do we
want to be?
What is our
mission?
How do we want
to show up in the
world?

35. @nandoodles
“DOUBLE DEGREE ACCEPTABLE
USE POLICY”
✋🏽No sites that directly promote or condone hate
✋🏽No sites that promote or support people or
organizations that promote hate

36. HOW DO WE PROVE IT?
Manifest Observable Behavior
@nandoodles
What has audio
captured?
What has a
camera seen?
What is the person
writing or saying to
the public?

37. GET INTERNAL BUY-IN
@nandoodles
Mohannad Ali, CPO
@ Hotjar
We wanted to explore
different opinions & surface
all the arguments and bring
the team with us on this
journey.

38. COMMUNICATE TO THE PUBLIC
@nandoodles

39. WHAT THEY’RE SAYING
@nandoodles
Now *this* is how
you live out
company values.
I was an advocate for Hotjar
before this. Now, I will never
recommend any other tool. Like
wtf, this is fantastic
This is very thoughtful
and well written.
Perfect execution of a
difficult position to
take.

40. THE ONLY BACKLASH I’VE SEEN
@nandoodles

41. Is this cancelculture?
@nandoodles
...OR ENFORCING YOUR RULES?
● Assert your values
● Kick off bad actors
● Reallocate your resources
● Build your brand

42. What do you
stand for?

43. CHECKMYADS.ORG
@nandoodles