Back in 2010 as the Strategic Lead at Proximity BBDO I tried to dramatise to the Creative Department how multidisciplinary creative production has become, and why this means execution in digital really matters and how much more complex it can be. I used a film crew analogy.

1. 1942
imdb 13

2. 1984
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3. 2010
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4. 1942
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5. 1984
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6. 2010
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8. "...you can read all the books about film-
making, all the articles in American
Cinematographer and that sort of thing, but
you have to really see how it works on a
day-to-day basis, and how to pace your
energy so that you can survive the film, which
was a lesson that took me a long time to learn."
James Cameron

9. A traditional view of what’s important?
All the shit All the shit Award
A brief that happens A that happens
A great winning
from a at the agency creative to make my
before I get idea
great idea stuff that’s
client
brief
involved
happen
out there

10. A creative leader or a cog in the machine?
All the shit All the shit Award
A brief that happens A that happens
A great winning
from a at the agency creative to make my
before I get idea
great idea stuff that’s
client
brief
involved
happen
out there

11. “A director's job is to make something happen
and it doesn't happen by itself. So you wheedle,
you cajole, you flatter people, you tell them
what needs to be done. And if you don't bring a
passion and an intensity to it, you shouldn't be
doing it.”
James Cameron