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Ad Monsters Presentation 10th October 2008

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Mark Hopwood's presentation to AdMonsters on October 10th 2007. http://blog.markhopwood.com/2007/10/11/admonsters-eu-leadership-forum-presentation-on-ugc/

Veröffentlicht in: Wirtschaft & Finanzen, Technologie
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Ad Monsters Presentation 10th October 2008

  1. UGC, social networks and innovation ad operations in the interactive world Mark Hopwood: Head of Technology, Agency.com London [email_address]
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  4. ad operations in the interactive world Advertisers’ needs Challenges these raise Some possible answers What next?
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  7. <ul><li>Ethical compromises </li></ul><ul><li>Operational processes </li></ul>
  8. Advertiser & brand Individual freedoms Individual safety
  9. Advertiser & brand Individual freedoms Individual safety British National Party On Facebook Pro-ANA Anorexic sites Promoting fast food or gambling
  10. Innovation has to be part of a process
  11. Innovation has to be part of a process What standards do I need for the new formats? How do I compare past results with today’s? How do I reliably plan and buy non-traditional formats? How does a publisher break them up into zones or channels?
  12. Can we control which advertising goes next to which content?
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  14. <ul><li>More detailed classification systems </li></ul><ul><li>Self-classification by publisher </li></ul><ul><li>Automated auditing </li></ul>
  15. Is there a web 2.0 solution to a web 2.0 problem?
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  17. Automated content analysis
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  21. A quick look into the near future…
  22. Looking forward
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  24. Thank you! Mark Hopwood: Head of Technology, Agency.com London [email_address]

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