• 5 Steps for Marketers to Prepare for the Coming Cookie Disruption 07 May 2021, 08:03 PM Is there any connection between a marketer and a 4-year-old kid? Guess what? They both love cookies. Marketers have been tracking website visitors, logins, shopping carts, and more with these cookies. But lately, cookies, these tiny text files with small pieces of data, are in real danger. Google announced the end of third-party cookies on […] The post 5 Steps for Marketers to Prepare for the Coming Cookie Disruption appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership.
  • Management Strategies for Developing an Effective Remote Work Culture 07 May 2021, 06:51 PM We are still in the grips of a new working world, making it essential we continue to work from home if we can. We have already adapted to a world where remote teams have become the norm but ensuring our teams are effective involves a new approach to management. Keeping teams motivated, productive, and empowered […] The post Management Strategies for Developing an Effective Remote Work Culture appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership.
  • Discover All the Reasons to Attend Adobe Summit 2021 06 April 2021, 08:47 PM As marketers, it’s in our nature to adapt quickly to our changing environment and to evolve our processes over time — sometimes even moment by moment. And as we kick off Summit 2021 in the shadow of one of the most unexpected and challenging years of our lives, it’s safe to say we’ve realized the […] The post Discover All the Reasons to Attend Adobe Summit 2021 appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership.
  • Forecasting the Unforecastable: Less Data, More Knowledge 05 March 2021, 10:33 PM How do you forecast anything after a year like 2020? Traditional forecasting and planning – using prior years’ data to predict the next 12 months –­ is well-established. But in 2020 it has been tough. Impossible, even. If the impact of  COVID-19 wasn’t enough, Brexit uncertainty added to the doubt. For many, 2020’s data is […] The post Forecasting the Unforecastable: Less Data, More Knowledge appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership.
  • Time to Shine — Announcing the 2021 Adobe Experience Maker Awards 05 March 2021, 09:07 PM At Adobe, we know that when exceptional customer experiences shine, they did not happen without a spark. They are the result of talented individuals, teams, and entire companies reimagining customer journeys through digital transformation to realize new business opportunities and drive results. The 2021 Experience Maker Awards will shine a spotlight on those companies and individuals […] The post Time to Shine — Announcing the 2021 Adobe Experience Maker Awards appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership.