• Discover All the Reasons to Attend Adobe Summit 2021 06 April 2021, 08:47 PM As marketers, it’s in our nature to adapt quickly to our changing environment and to evolve our processes over time — sometimes even moment by moment. And as we kick off Summit 2021 in the shadow of one of the most unexpected and challenging years of our lives, it’s safe to say we’ve realized the […] The post Discover All the Reasons to Attend Adobe Summit 2021 appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership.
  • Forecasting the Unforecastable: Less Data, More Knowledge 05 March 2021, 10:33 PM How do you forecast anything after a year like 2020? Traditional forecasting and planning – using prior years’ data to predict the next 12 months –­ is well-established. But in 2020 it has been tough. Impossible, even. If the impact of  COVID-19 wasn’t enough, Brexit uncertainty added to the doubt. For many, 2020’s data is […] The post Forecasting the Unforecastable: Less Data, More Knowledge appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership.
  • Time to Shine — Announcing the 2021 Adobe Experience Maker Awards 05 March 2021, 09:07 PM At Adobe, we know that when exceptional customer experiences shine, they did not happen without a spark. They are the result of talented individuals, teams, and entire companies reimagining customer journeys through digital transformation to realize new business opportunities and drive results. The 2021 Experience Maker Awards will shine a spotlight on those companies and individuals […] The post Time to Shine — Announcing the 2021 Adobe Experience Maker Awards appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership.
  • Modern B2B Marketing Attribution: Making the Business Case 15 January 2021, 08:04 PM When my father was in college, he had a friend who was blind. His friend made a deal with him – he’d buy a car they could share. The catch? When my father’s friend wanted to take a girl on a date, my father would drop any other commitments and be their designated driver. Sometimes, […] The post Modern B2B Marketing Attribution: Making the Business Case appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership.
  • Customer Happiness | 4 Tips to Measure What Truly Matters 27 October 2020, 11:32 PM Do you want happy customers?  Of course, you do. No business wants unhappy customers. But how do you know they’re happy? Repeat business isn’t necessarily a sign of happiness, as proved by the concept of customers as hostages (when customers don’t want to buy from you, but feel like they don’t have a choice.)  Is […] The post Customer Happiness | 4 Tips to Measure What Truly Matters appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership.