SlideShare ist ein Scribd-Unternehmen logo
1 von 14
What’s in Store for Marketing
Operations in 2021
Alex Fleming | Head of Marketing Operations
Commercial – Adobe Digital Experience
©2020 Adobe. All Rights Reserved. Adobe Confidential.
Agenda
• Introduction
• Building for Success in 2021
• Implications of increased dependence on technology
• Attention at a premium
• Physical experiences transformed to digital experiences
• Evolution of team dynamics & skillsets
• 2021 Predictions
©2020 Adobe. All Rights Reserved. Adobe Confidential.
About the Speaker
• Background in B2B Marketing Ops
• Based in Colorado, with a team around the globe
• View of the past year shaped by having school
aged children learning virtually from highly skilled
teachers (thank you!)
Alex Fleming
Head of Marketing Operations
Commercial – Adobe Digital Experience
Building for Success in 2021
©2020 Adobe. All Rights Reserved. Adobe Confidential.
Technology- Enabler and Blocker of Productivity
Dell & EMOTIV research* found:
• 37% productivity increase when using newer,
well integrated technology
• Bad technology experience impedes
employee performance by more than 30%
• Younger demographics were more impacted
by a bad tech experience
*https://www.delltechnologies.com/en-us/blog/blog-better-functioning-tech-makes-for-less-stress-at-work/
©2020 Adobe. All Rights Reserved. Adobe Confidential.
Attention- Harder to FocusThan Ever Before
Physical presence focuses mental presence So many distractions!
Limit use of devices, attendees can be focused fully
on the challenge at hand
Benefits of bringing together global teams in real-
time are clear, but distractions abound
©2020 Adobe. All Rights Reserved. Adobe Confidential.
Rapid Evolution ofVirtual Experience
Virtual communication promise Virtual communication reality
Obvious appeal- lower cost, expanded reach can drive
larger audiences and break down physical barriers.
Ideally, deep engagement from all participants
Hard to replicate in-person dynamics,
need strong awareness to ensure
deep connections and great ideas
aren’t sitting on the sidelines
vs
©2020 Adobe. All Rights Reserved. Adobe Confidential.
Team Dynamics
New/Forming teams:
• Communication at a premium
• Limited physical connection to employer
• Natural formation of working groups needs
cultivation and active management
Existing teams:
• Benefit of knowing how others like to work,
engage and better grasp of strengths &
weaknesses
• Must find creative ways to break up the inertia to
maintain the status quo
2021 Predictions
©2020 Adobe. All Rights Reserved. Adobe Confidential.
Marketing Ops Predictions for 2021 | Precedented
©2020 Adobe. All Rights Reserved. Adobe Confidential.
Marketing Ops Predictions for 2021 |Talent available
©2020 Adobe. All Rights Reserved. Adobe Confidential.
Marketing Ops Predictions for 2021 | Data Privacy Expansion
©2020 Adobe. All Rights Reserved. Adobe Confidential.
Marketing Ops Predictions for 2021 | Rapid Innovation
What's in Store for Marketing Operations in 2021

Weitere ähnliche Inhalte

Was ist angesagt?

Marketing Attribution: The Journey from Cost Center to Cash Cow
Marketing Attribution: The Journey from Cost Center to Cash CowMarketing Attribution: The Journey from Cost Center to Cash Cow
Marketing Attribution: The Journey from Cost Center to Cash CowMarketo
 
Delivering the Goods: The Path to Improving MQL to Opp Rate by 10x+
Delivering the Goods: The Path to Improving MQL to Opp Rate by 10x+Delivering the Goods: The Path to Improving MQL to Opp Rate by 10x+
Delivering the Goods: The Path to Improving MQL to Opp Rate by 10x+Marketo
 
Marketing Automation at Adobe
Marketing Automation at AdobeMarketing Automation at Adobe
Marketing Automation at AdobeMarketo
 
Field Marketing in the New Year: Preparing and Planning Events in 2021
Field Marketing in the New Year: Preparing and Planning Events in 2021Field Marketing in the New Year: Preparing and Planning Events in 2021
Field Marketing in the New Year: Preparing and Planning Events in 2021Marketo
 
Video Marketing with Marketo Engage
Video Marketing with Marketo EngageVideo Marketing with Marketo Engage
Video Marketing with Marketo EngageMarketo
 
Marketo Engage Innovationen in 2020
Marketo Engage Innovationen in 2020Marketo Engage Innovationen in 2020
Marketo Engage Innovationen in 2020Marketo
 
Scroll-Stopping Digital Ads: Planning for Success in 2021
Scroll-Stopping Digital Ads: Planning for Success in 2021Scroll-Stopping Digital Ads: Planning for Success in 2021
Scroll-Stopping Digital Ads: Planning for Success in 2021Marketo
 
10 Things to Know About Marketo + B2B Marketing
10 Things to Know About Marketo + B2B Marketing10 Things to Know About Marketo + B2B Marketing
10 Things to Know About Marketo + B2B MarketingMarketo
 
Evaluation - CMO Trends February 2009
Evaluation - CMO Trends February 2009Evaluation - CMO Trends February 2009
Evaluation - CMO Trends February 2009Michael Leander
 
Marketo Engage January 2021 Product Release Presentation
Marketo Engage January 2021 Product Release PresentationMarketo Engage January 2021 Product Release Presentation
Marketo Engage January 2021 Product Release PresentationMarketo
 
How Marketing Becomes a Revenue Center: A 10-Step Approach to Full Funnel Growth
How Marketing Becomes a Revenue Center: A 10-Step Approach to Full Funnel GrowthHow Marketing Becomes a Revenue Center: A 10-Step Approach to Full Funnel Growth
How Marketing Becomes a Revenue Center: A 10-Step Approach to Full Funnel GrowthMarketo
 
Marketing Through the Funnel: Tips for Small Yet Powerful Teams
Marketing Through the Funnel: Tips for Small Yet Powerful TeamsMarketing Through the Funnel: Tips for Small Yet Powerful Teams
Marketing Through the Funnel: Tips for Small Yet Powerful TeamsMarketo
 
Breaking the ABM Status Quo With the Right Strategy, Tools, and Process
Breaking the ABM Status Quo With the Right Strategy, Tools, and ProcessBreaking the ABM Status Quo With the Right Strategy, Tools, and Process
Breaking the ABM Status Quo With the Right Strategy, Tools, and ProcessMarketo
 
Ask Marketo Anything about Lead Management
Ask Marketo Anything about Lead ManagementAsk Marketo Anything about Lead Management
Ask Marketo Anything about Lead ManagementMarketo
 
Four Reasons Why Video Belongs In Your Marketing Strategy
Four Reasons Why Video Belongs In Your Marketing StrategyFour Reasons Why Video Belongs In Your Marketing Strategy
Four Reasons Why Video Belongs In Your Marketing StrategyMarketo
 
Marketing automation software or strategy webinar
Marketing automation software or strategy webinarMarketing automation software or strategy webinar
Marketing automation software or strategy webinarMarketo
 
Prove Your Marketing Impact: The Fundamentals of Marketing Attribution
Prove Your Marketing Impact: The Fundamentals of Marketing AttributionProve Your Marketing Impact: The Fundamentals of Marketing Attribution
Prove Your Marketing Impact: The Fundamentals of Marketing AttributionMarketo
 
Ask Marketo Anything about Active Sales and Marketing Collaboration
Ask Marketo Anything about Active Sales and Marketing CollaborationAsk Marketo Anything about Active Sales and Marketing Collaboration
Ask Marketo Anything about Active Sales and Marketing CollaborationMarketo
 
3 Strategies That Kick-Start your ABM using AI
3 Strategies That Kick-Start your ABM using AI3 Strategies That Kick-Start your ABM using AI
3 Strategies That Kick-Start your ABM using AIMarketo
 
How to Bring Sales and Marketing Together in 2021
How to Bring Sales and Marketing Together in 2021How to Bring Sales and Marketing Together in 2021
How to Bring Sales and Marketing Together in 2021Marketo
 

Was ist angesagt? (20)

Marketing Attribution: The Journey from Cost Center to Cash Cow
Marketing Attribution: The Journey from Cost Center to Cash CowMarketing Attribution: The Journey from Cost Center to Cash Cow
Marketing Attribution: The Journey from Cost Center to Cash Cow
 
Delivering the Goods: The Path to Improving MQL to Opp Rate by 10x+
Delivering the Goods: The Path to Improving MQL to Opp Rate by 10x+Delivering the Goods: The Path to Improving MQL to Opp Rate by 10x+
Delivering the Goods: The Path to Improving MQL to Opp Rate by 10x+
 
Marketing Automation at Adobe
Marketing Automation at AdobeMarketing Automation at Adobe
Marketing Automation at Adobe
 
Field Marketing in the New Year: Preparing and Planning Events in 2021
Field Marketing in the New Year: Preparing and Planning Events in 2021Field Marketing in the New Year: Preparing and Planning Events in 2021
Field Marketing in the New Year: Preparing and Planning Events in 2021
 
Video Marketing with Marketo Engage
Video Marketing with Marketo EngageVideo Marketing with Marketo Engage
Video Marketing with Marketo Engage
 
Marketo Engage Innovationen in 2020
Marketo Engage Innovationen in 2020Marketo Engage Innovationen in 2020
Marketo Engage Innovationen in 2020
 
Scroll-Stopping Digital Ads: Planning for Success in 2021
Scroll-Stopping Digital Ads: Planning for Success in 2021Scroll-Stopping Digital Ads: Planning for Success in 2021
Scroll-Stopping Digital Ads: Planning for Success in 2021
 
10 Things to Know About Marketo + B2B Marketing
10 Things to Know About Marketo + B2B Marketing10 Things to Know About Marketo + B2B Marketing
10 Things to Know About Marketo + B2B Marketing
 
Evaluation - CMO Trends February 2009
Evaluation - CMO Trends February 2009Evaluation - CMO Trends February 2009
Evaluation - CMO Trends February 2009
 
Marketo Engage January 2021 Product Release Presentation
Marketo Engage January 2021 Product Release PresentationMarketo Engage January 2021 Product Release Presentation
Marketo Engage January 2021 Product Release Presentation
 
How Marketing Becomes a Revenue Center: A 10-Step Approach to Full Funnel Growth
How Marketing Becomes a Revenue Center: A 10-Step Approach to Full Funnel GrowthHow Marketing Becomes a Revenue Center: A 10-Step Approach to Full Funnel Growth
How Marketing Becomes a Revenue Center: A 10-Step Approach to Full Funnel Growth
 
Marketing Through the Funnel: Tips for Small Yet Powerful Teams
Marketing Through the Funnel: Tips for Small Yet Powerful TeamsMarketing Through the Funnel: Tips for Small Yet Powerful Teams
Marketing Through the Funnel: Tips for Small Yet Powerful Teams
 
Breaking the ABM Status Quo With the Right Strategy, Tools, and Process
Breaking the ABM Status Quo With the Right Strategy, Tools, and ProcessBreaking the ABM Status Quo With the Right Strategy, Tools, and Process
Breaking the ABM Status Quo With the Right Strategy, Tools, and Process
 
Ask Marketo Anything about Lead Management
Ask Marketo Anything about Lead ManagementAsk Marketo Anything about Lead Management
Ask Marketo Anything about Lead Management
 
Four Reasons Why Video Belongs In Your Marketing Strategy
Four Reasons Why Video Belongs In Your Marketing StrategyFour Reasons Why Video Belongs In Your Marketing Strategy
Four Reasons Why Video Belongs In Your Marketing Strategy
 
Marketing automation software or strategy webinar
Marketing automation software or strategy webinarMarketing automation software or strategy webinar
Marketing automation software or strategy webinar
 
Prove Your Marketing Impact: The Fundamentals of Marketing Attribution
Prove Your Marketing Impact: The Fundamentals of Marketing AttributionProve Your Marketing Impact: The Fundamentals of Marketing Attribution
Prove Your Marketing Impact: The Fundamentals of Marketing Attribution
 
Ask Marketo Anything about Active Sales and Marketing Collaboration
Ask Marketo Anything about Active Sales and Marketing CollaborationAsk Marketo Anything about Active Sales and Marketing Collaboration
Ask Marketo Anything about Active Sales and Marketing Collaboration
 
3 Strategies That Kick-Start your ABM using AI
3 Strategies That Kick-Start your ABM using AI3 Strategies That Kick-Start your ABM using AI
3 Strategies That Kick-Start your ABM using AI
 
How to Bring Sales and Marketing Together in 2021
How to Bring Sales and Marketing Together in 2021How to Bring Sales and Marketing Together in 2021
How to Bring Sales and Marketing Together in 2021
 

Ähnlich wie What's in Store for Marketing Operations in 2021

Brisbane MUG October 2023
Brisbane MUG October 2023Brisbane MUG October 2023
Brisbane MUG October 2023Brittney57
 
23.02.2023_London MUG.pptx
23.02.2023_London MUG.pptx23.02.2023_London MUG.pptx
23.02.2023_London MUG.pptxAdeleMiller5
 
London MUG - Engage your Core [Nov 2023]
London MUG - Engage your Core [Nov 2023]London MUG - Engage your Core [Nov 2023]
London MUG - Engage your Core [Nov 2023]EmilyPoulton2
 
Minnesota Mug Event 6.20.23
Minnesota Mug Event 6.20.23Minnesota Mug Event 6.20.23
Minnesota Mug Event 6.20.23ChantalPeterson4
 
Industry Success: Bring Your Content and Demand Generation Teams Together
Industry Success: Bring Your Content and Demand Generation Teams TogetherIndustry Success: Bring Your Content and Demand Generation Teams Together
Industry Success: Bring Your Content and Demand Generation Teams TogetherMarketo
 
The New Age of Marketing: Predicting, Planning and Prepping for 2021
The New Age of Marketing: Predicting, Planning and Prepping for 2021The New Age of Marketing: Predicting, Planning and Prepping for 2021
The New Age of Marketing: Predicting, Planning and Prepping for 2021Marketo
 
NA VMUG Housekeeping and Presenter Slides - Jan 2023.pdf
NA VMUG Housekeeping and Presenter Slides - Jan 2023.pdfNA VMUG Housekeeping and Presenter Slides - Jan 2023.pdf
NA VMUG Housekeeping and Presenter Slides - Jan 2023.pdfJackiePotts5
 
The Future of Marketing is Creative
The Future of Marketing is CreativeThe Future of Marketing is Creative
The Future of Marketing is CreativeMarketo
 
Adobe: Intrapreneurs and the Digital Customer Experience
Adobe: Intrapreneurs and the Digital Customer ExperienceAdobe: Intrapreneurs and the Digital Customer Experience
Adobe: Intrapreneurs and the Digital Customer ExperienceDay Software
 
The Future of Marketing Survey - JP Marketer Results
The Future of Marketing Survey - JP Marketer ResultsThe Future of Marketing Survey - JP Marketer Results
The Future of Marketing Survey - JP Marketer ResultsAdobeJapanPR
 
7 Marketing Strategies for Business Growth
7 Marketing Strategies for Business Growth7 Marketing Strategies for Business Growth
7 Marketing Strategies for Business GrowthMarketo
 
Design for Growth: Leading through Disruption
	Design for Growth: Leading through Disruption	Design for Growth: Leading through Disruption
Design for Growth: Leading through DisruptionNUS-ISS
 
Strategic Marketing.pdf
Strategic Marketing.pdfStrategic Marketing.pdf
Strategic Marketing.pdfGen Shueh
 
May '23 Marketo Engage Seattle MUG Presentation Slides.pptx
May '23 Marketo Engage Seattle MUG Presentation Slides.pptxMay '23 Marketo Engage Seattle MUG Presentation Slides.pptx
May '23 Marketo Engage Seattle MUG Presentation Slides.pptxNate Smitha
 
T Bytes Digital customer experience
T Bytes Digital customer experienceT Bytes Digital customer experience
T Bytes Digital customer experienceEGBG Services
 
Social Media Bootcamp -Cory Edwards-Adobe Presentation
Social Media Bootcamp -Cory Edwards-Adobe PresentationSocial Media Bootcamp -Cory Edwards-Adobe Presentation
Social Media Bootcamp -Cory Edwards-Adobe PresentationUtah Business Magazine
 
Webinar: Employee Experience and the (Digital) Future of Work
Webinar: Employee Experience and the (Digital) Future of WorkWebinar: Employee Experience and the (Digital) Future of Work
Webinar: Employee Experience and the (Digital) Future of WorkMichael Hinshaw, CEO McorpCX
 

Ähnlich wie What's in Store for Marketing Operations in 2021 (20)

Brisbane MUG October 2023
Brisbane MUG October 2023Brisbane MUG October 2023
Brisbane MUG October 2023
 
23.02.2023_London MUG.pptx
23.02.2023_London MUG.pptx23.02.2023_London MUG.pptx
23.02.2023_London MUG.pptx
 
London MUG - Engage your Core [Nov 2023]
London MUG - Engage your Core [Nov 2023]London MUG - Engage your Core [Nov 2023]
London MUG - Engage your Core [Nov 2023]
 
Minnesota Mug Event 6.20.23
Minnesota Mug Event 6.20.23Minnesota Mug Event 6.20.23
Minnesota Mug Event 6.20.23
 
RallyFwd May 2022 - Edoardo Ambrosi.pdf
RallyFwd May 2022 - Edoardo Ambrosi.pdfRallyFwd May 2022 - Edoardo Ambrosi.pdf
RallyFwd May 2022 - Edoardo Ambrosi.pdf
 
Industry Success: Bring Your Content and Demand Generation Teams Together
Industry Success: Bring Your Content and Demand Generation Teams TogetherIndustry Success: Bring Your Content and Demand Generation Teams Together
Industry Success: Bring Your Content and Demand Generation Teams Together
 
The New Age of Marketing: Predicting, Planning and Prepping for 2021
The New Age of Marketing: Predicting, Planning and Prepping for 2021The New Age of Marketing: Predicting, Planning and Prepping for 2021
The New Age of Marketing: Predicting, Planning and Prepping for 2021
 
NA VMUG Housekeeping and Presenter Slides - Jan 2023.pdf
NA VMUG Housekeeping and Presenter Slides - Jan 2023.pdfNA VMUG Housekeeping and Presenter Slides - Jan 2023.pdf
NA VMUG Housekeeping and Presenter Slides - Jan 2023.pdf
 
The Future of Marketing is Creative
The Future of Marketing is CreativeThe Future of Marketing is Creative
The Future of Marketing is Creative
 
Adobe: Intrapreneurs and the Digital Customer Experience
Adobe: Intrapreneurs and the Digital Customer ExperienceAdobe: Intrapreneurs and the Digital Customer Experience
Adobe: Intrapreneurs and the Digital Customer Experience
 
The Future of Marketing Survey - JP Marketer Results
The Future of Marketing Survey - JP Marketer ResultsThe Future of Marketing Survey - JP Marketer Results
The Future of Marketing Survey - JP Marketer Results
 
Adobe: The Wonderful World of Web Analytics
Adobe: The Wonderful World of Web AnalyticsAdobe: The Wonderful World of Web Analytics
Adobe: The Wonderful World of Web Analytics
 
7 Marketing Strategies for Business Growth
7 Marketing Strategies for Business Growth7 Marketing Strategies for Business Growth
7 Marketing Strategies for Business Growth
 
Design for Growth: Leading through Disruption
	Design for Growth: Leading through Disruption	Design for Growth: Leading through Disruption
Design for Growth: Leading through Disruption
 
Strategic Marketing.pdf
Strategic Marketing.pdfStrategic Marketing.pdf
Strategic Marketing.pdf
 
Fighting Disillusionment with Corporate Social Media
Fighting Disillusionment with Corporate Social MediaFighting Disillusionment with Corporate Social Media
Fighting Disillusionment with Corporate Social Media
 
May '23 Marketo Engage Seattle MUG Presentation Slides.pptx
May '23 Marketo Engage Seattle MUG Presentation Slides.pptxMay '23 Marketo Engage Seattle MUG Presentation Slides.pptx
May '23 Marketo Engage Seattle MUG Presentation Slides.pptx
 
T Bytes Digital customer experience
T Bytes Digital customer experienceT Bytes Digital customer experience
T Bytes Digital customer experience
 
Social Media Bootcamp -Cory Edwards-Adobe Presentation
Social Media Bootcamp -Cory Edwards-Adobe PresentationSocial Media Bootcamp -Cory Edwards-Adobe Presentation
Social Media Bootcamp -Cory Edwards-Adobe Presentation
 
Webinar: Employee Experience and the (Digital) Future of Work
Webinar: Employee Experience and the (Digital) Future of WorkWebinar: Employee Experience and the (Digital) Future of Work
Webinar: Employee Experience and the (Digital) Future of Work
 

Mehr von Marketo

Adobe marketo engage august 2021 release presentation slides
Adobe marketo engage august 2021 release presentation slidesAdobe marketo engage august 2021 release presentation slides
Adobe marketo engage august 2021 release presentation slidesMarketo
 
Adobe Marketo Engage Q2 2021 Release Presentation
Adobe Marketo Engage Q2 2021 Release PresentationAdobe Marketo Engage Q2 2021 Release Presentation
Adobe Marketo Engage Q2 2021 Release PresentationMarketo
 
Customer-First: Embedding Experience Design in Your GTM Strategy
Customer-First: Embedding Experience Design in Your GTM StrategyCustomer-First: Embedding Experience Design in Your GTM Strategy
Customer-First: Embedding Experience Design in Your GTM StrategyMarketo
 
Prove and Improve Your Marketing Impact in 2021
Prove and Improve Your Marketing Impact in 2021Prove and Improve Your Marketing Impact in 2021
Prove and Improve Your Marketing Impact in 2021Marketo
 
Digital Evolution: Take Your Virtual Events to the Next Level
Digital Evolution: Take Your Virtual Events to the Next LevelDigital Evolution: Take Your Virtual Events to the Next Level
Digital Evolution: Take Your Virtual Events to the Next LevelMarketo
 
El sector educativo y el Marketing Automation: por qué funciona
El sector educativo y el Marketing Automation: por qué funcionaEl sector educativo y el Marketing Automation: por qué funciona
El sector educativo y el Marketing Automation: por qué funcionaMarketo
 
Automate Your Email Strategy: Tips to Turn Traditional Email into a Revenue-G...
Automate Your Email Strategy: Tips to Turn Traditional Email into a Revenue-G...Automate Your Email Strategy: Tips to Turn Traditional Email into a Revenue-G...
Automate Your Email Strategy: Tips to Turn Traditional Email into a Revenue-G...Marketo
 
Les différents modèles d'attribution : lequel choisir ?
Les différents modèles d'attribution : lequel choisir ?Les différents modèles d'attribution : lequel choisir ?
Les différents modèles d'attribution : lequel choisir ?Marketo
 

Mehr von Marketo (8)

Adobe marketo engage august 2021 release presentation slides
Adobe marketo engage august 2021 release presentation slidesAdobe marketo engage august 2021 release presentation slides
Adobe marketo engage august 2021 release presentation slides
 
Adobe Marketo Engage Q2 2021 Release Presentation
Adobe Marketo Engage Q2 2021 Release PresentationAdobe Marketo Engage Q2 2021 Release Presentation
Adobe Marketo Engage Q2 2021 Release Presentation
 
Customer-First: Embedding Experience Design in Your GTM Strategy
Customer-First: Embedding Experience Design in Your GTM StrategyCustomer-First: Embedding Experience Design in Your GTM Strategy
Customer-First: Embedding Experience Design in Your GTM Strategy
 
Prove and Improve Your Marketing Impact in 2021
Prove and Improve Your Marketing Impact in 2021Prove and Improve Your Marketing Impact in 2021
Prove and Improve Your Marketing Impact in 2021
 
Digital Evolution: Take Your Virtual Events to the Next Level
Digital Evolution: Take Your Virtual Events to the Next LevelDigital Evolution: Take Your Virtual Events to the Next Level
Digital Evolution: Take Your Virtual Events to the Next Level
 
El sector educativo y el Marketing Automation: por qué funciona
El sector educativo y el Marketing Automation: por qué funcionaEl sector educativo y el Marketing Automation: por qué funciona
El sector educativo y el Marketing Automation: por qué funciona
 
Automate Your Email Strategy: Tips to Turn Traditional Email into a Revenue-G...
Automate Your Email Strategy: Tips to Turn Traditional Email into a Revenue-G...Automate Your Email Strategy: Tips to Turn Traditional Email into a Revenue-G...
Automate Your Email Strategy: Tips to Turn Traditional Email into a Revenue-G...
 
Les différents modèles d'attribution : lequel choisir ?
Les différents modèles d'attribution : lequel choisir ?Les différents modèles d'attribution : lequel choisir ?
Les différents modèles d'attribution : lequel choisir ?
 

Kürzlich hochgeladen

SEO and Digital PR - How to Connect Your Teams to Maximise Success
SEO and Digital PR - How to Connect Your Teams to Maximise SuccessSEO and Digital PR - How to Connect Your Teams to Maximise Success
SEO and Digital PR - How to Connect Your Teams to Maximise SuccessLiv Day
 
2024 WTF - what's working in mobile user acquisition
2024 WTF - what's working in mobile user acquisition2024 WTF - what's working in mobile user acquisition
2024 WTF - what's working in mobile user acquisitionJohn Koetsier
 
Best digital marketing e-book form bignners
Best digital marketing e-book form bignnersBest digital marketing e-book form bignners
Best digital marketing e-book form bignnersmuntasibkhan58
 
Ryanair Marketing and business development Plan
Ryanair Marketing and business development  PlanRyanair Marketing and business development  Plan
Ryanair Marketing and business development Plandrkarimsaber
 
Professional Sales Representative by Sahil Srivastava.pptx
Professional Sales Representative by Sahil Srivastava.pptxProfessional Sales Representative by Sahil Srivastava.pptx
Professional Sales Representative by Sahil Srivastava.pptxSahil Srivastava
 
Creating a Successful Digital Marketing Campaign.pdf
Creating a Successful Digital Marketing Campaign.pdfCreating a Successful Digital Marketing Campaign.pdf
Creating a Successful Digital Marketing Campaign.pdfgopzzzin
 
Paul Russell Confidential Resume for Fahlo.pdf
Paul Russell Confidential Resume for Fahlo.pdfPaul Russell Confidential Resume for Fahlo.pdf
Paul Russell Confidential Resume for Fahlo.pdfpaul8402
 
Understand the Key differences between SMO and SMM
Understand the Key differences between SMO and SMMUnderstand the Key differences between SMO and SMM
Understand the Key differences between SMO and SMMsearchextensionin
 
8 distribution in rural mkts.ppt Rural Marketing
8 distribution in rural mkts.ppt Rural Marketing8 distribution in rural mkts.ppt Rural Marketing
8 distribution in rural mkts.ppt Rural Marketingpshirsat
 
20 Top Social Media Tips for Peer Specialists
20 Top Social Media Tips for Peer Specialists20 Top Social Media Tips for Peer Specialists
20 Top Social Media Tips for Peer Specialistsmlicam615
 
Francesco d’Angela, Service Designer di @HintoGroup- “Oltre la Frontiera Crea...
Francesco d’Angela, Service Designer di @HintoGroup- “Oltre la Frontiera Crea...Francesco d’Angela, Service Designer di @HintoGroup- “Oltre la Frontiera Crea...
Francesco d’Angela, Service Designer di @HintoGroup- “Oltre la Frontiera Crea...Associazione Digital Days
 
History of JWT by The Knowledge Center.pdf
History of JWT by The Knowledge Center.pdfHistory of JWT by The Knowledge Center.pdf
History of JWT by The Knowledge Center.pdfwilliam charnock
 
Digital Marketing Courses In Pune- school Of Internet Marketing
Digital Marketing Courses In Pune- school Of Internet MarketingDigital Marketing Courses In Pune- school Of Internet Marketing
Digital Marketing Courses In Pune- school Of Internet MarketingShauryaBadaya
 
SEO Forecasting by Nitin Manchanda at Berlin SEO & Content Club
SEO Forecasting by Nitin Manchanda at Berlin SEO & Content ClubSEO Forecasting by Nitin Manchanda at Berlin SEO & Content Club
SEO Forecasting by Nitin Manchanda at Berlin SEO & Content ClubNitin Manchanda
 
Content Marketing: How To Find The True Value Of Your Marketing Funnel
Content Marketing: How To Find The True Value Of Your Marketing FunnelContent Marketing: How To Find The True Value Of Your Marketing Funnel
Content Marketing: How To Find The True Value Of Your Marketing FunnelSearch Engine Journal
 
Master the art of Social Selling to increase sales by fostering relationships...
Master the art of Social Selling to increase sales by fostering relationships...Master the art of Social Selling to increase sales by fostering relationships...
Master the art of Social Selling to increase sales by fostering relationships...VereigenMedia1
 
Richard van der Velde, Technical Support Lead for Cookiebot @CMP – “Artificia...
Richard van der Velde, Technical Support Lead for Cookiebot @CMP – “Artificia...Richard van der Velde, Technical Support Lead for Cookiebot @CMP – “Artificia...
Richard van der Velde, Technical Support Lead for Cookiebot @CMP – “Artificia...Associazione Digital Days
 
Navigating Global Markets and Strategies for Success
Navigating Global Markets and Strategies for SuccessNavigating Global Markets and Strategies for Success
Navigating Global Markets and Strategies for SuccessElizabeth Moore
 
Llanai Buyer Persona & Segmentation Strategy
Llanai Buyer Persona & Segmentation StrategyLlanai Buyer Persona & Segmentation Strategy
Llanai Buyer Persona & Segmentation StrategyMarianna Nakou
 
Miss Immigrant USA Activity Pageant Program.pdf
Miss Immigrant USA Activity Pageant Program.pdfMiss Immigrant USA Activity Pageant Program.pdf
Miss Immigrant USA Activity Pageant Program.pdfMagdalena Kulisz
 

Kürzlich hochgeladen (20)

SEO and Digital PR - How to Connect Your Teams to Maximise Success
SEO and Digital PR - How to Connect Your Teams to Maximise SuccessSEO and Digital PR - How to Connect Your Teams to Maximise Success
SEO and Digital PR - How to Connect Your Teams to Maximise Success
 
2024 WTF - what's working in mobile user acquisition
2024 WTF - what's working in mobile user acquisition2024 WTF - what's working in mobile user acquisition
2024 WTF - what's working in mobile user acquisition
 
Best digital marketing e-book form bignners
Best digital marketing e-book form bignnersBest digital marketing e-book form bignners
Best digital marketing e-book form bignners
 
Ryanair Marketing and business development Plan
Ryanair Marketing and business development  PlanRyanair Marketing and business development  Plan
Ryanair Marketing and business development Plan
 
Professional Sales Representative by Sahil Srivastava.pptx
Professional Sales Representative by Sahil Srivastava.pptxProfessional Sales Representative by Sahil Srivastava.pptx
Professional Sales Representative by Sahil Srivastava.pptx
 
Creating a Successful Digital Marketing Campaign.pdf
Creating a Successful Digital Marketing Campaign.pdfCreating a Successful Digital Marketing Campaign.pdf
Creating a Successful Digital Marketing Campaign.pdf
 
Paul Russell Confidential Resume for Fahlo.pdf
Paul Russell Confidential Resume for Fahlo.pdfPaul Russell Confidential Resume for Fahlo.pdf
Paul Russell Confidential Resume for Fahlo.pdf
 
Understand the Key differences between SMO and SMM
Understand the Key differences between SMO and SMMUnderstand the Key differences between SMO and SMM
Understand the Key differences between SMO and SMM
 
8 distribution in rural mkts.ppt Rural Marketing
8 distribution in rural mkts.ppt Rural Marketing8 distribution in rural mkts.ppt Rural Marketing
8 distribution in rural mkts.ppt Rural Marketing
 
20 Top Social Media Tips for Peer Specialists
20 Top Social Media Tips for Peer Specialists20 Top Social Media Tips for Peer Specialists
20 Top Social Media Tips for Peer Specialists
 
Francesco d’Angela, Service Designer di @HintoGroup- “Oltre la Frontiera Crea...
Francesco d’Angela, Service Designer di @HintoGroup- “Oltre la Frontiera Crea...Francesco d’Angela, Service Designer di @HintoGroup- “Oltre la Frontiera Crea...
Francesco d’Angela, Service Designer di @HintoGroup- “Oltre la Frontiera Crea...
 
History of JWT by The Knowledge Center.pdf
History of JWT by The Knowledge Center.pdfHistory of JWT by The Knowledge Center.pdf
History of JWT by The Knowledge Center.pdf
 
Digital Marketing Courses In Pune- school Of Internet Marketing
Digital Marketing Courses In Pune- school Of Internet MarketingDigital Marketing Courses In Pune- school Of Internet Marketing
Digital Marketing Courses In Pune- school Of Internet Marketing
 
SEO Forecasting by Nitin Manchanda at Berlin SEO & Content Club
SEO Forecasting by Nitin Manchanda at Berlin SEO & Content ClubSEO Forecasting by Nitin Manchanda at Berlin SEO & Content Club
SEO Forecasting by Nitin Manchanda at Berlin SEO & Content Club
 
Content Marketing: How To Find The True Value Of Your Marketing Funnel
Content Marketing: How To Find The True Value Of Your Marketing FunnelContent Marketing: How To Find The True Value Of Your Marketing Funnel
Content Marketing: How To Find The True Value Of Your Marketing Funnel
 
Master the art of Social Selling to increase sales by fostering relationships...
Master the art of Social Selling to increase sales by fostering relationships...Master the art of Social Selling to increase sales by fostering relationships...
Master the art of Social Selling to increase sales by fostering relationships...
 
Richard van der Velde, Technical Support Lead for Cookiebot @CMP – “Artificia...
Richard van der Velde, Technical Support Lead for Cookiebot @CMP – “Artificia...Richard van der Velde, Technical Support Lead for Cookiebot @CMP – “Artificia...
Richard van der Velde, Technical Support Lead for Cookiebot @CMP – “Artificia...
 
Navigating Global Markets and Strategies for Success
Navigating Global Markets and Strategies for SuccessNavigating Global Markets and Strategies for Success
Navigating Global Markets and Strategies for Success
 
Llanai Buyer Persona & Segmentation Strategy
Llanai Buyer Persona & Segmentation StrategyLlanai Buyer Persona & Segmentation Strategy
Llanai Buyer Persona & Segmentation Strategy
 
Miss Immigrant USA Activity Pageant Program.pdf
Miss Immigrant USA Activity Pageant Program.pdfMiss Immigrant USA Activity Pageant Program.pdf
Miss Immigrant USA Activity Pageant Program.pdf
 

What's in Store for Marketing Operations in 2021

  • 1. What’s in Store for Marketing Operations in 2021 Alex Fleming | Head of Marketing Operations Commercial – Adobe Digital Experience
  • 2. ©2020 Adobe. All Rights Reserved. Adobe Confidential. Agenda • Introduction • Building for Success in 2021 • Implications of increased dependence on technology • Attention at a premium • Physical experiences transformed to digital experiences • Evolution of team dynamics & skillsets • 2021 Predictions
  • 3. ©2020 Adobe. All Rights Reserved. Adobe Confidential. About the Speaker • Background in B2B Marketing Ops • Based in Colorado, with a team around the globe • View of the past year shaped by having school aged children learning virtually from highly skilled teachers (thank you!) Alex Fleming Head of Marketing Operations Commercial – Adobe Digital Experience
  • 5. ©2020 Adobe. All Rights Reserved. Adobe Confidential. Technology- Enabler and Blocker of Productivity Dell & EMOTIV research* found: • 37% productivity increase when using newer, well integrated technology • Bad technology experience impedes employee performance by more than 30% • Younger demographics were more impacted by a bad tech experience *https://www.delltechnologies.com/en-us/blog/blog-better-functioning-tech-makes-for-less-stress-at-work/
  • 6. ©2020 Adobe. All Rights Reserved. Adobe Confidential. Attention- Harder to FocusThan Ever Before Physical presence focuses mental presence So many distractions! Limit use of devices, attendees can be focused fully on the challenge at hand Benefits of bringing together global teams in real- time are clear, but distractions abound
  • 7. ©2020 Adobe. All Rights Reserved. Adobe Confidential. Rapid Evolution ofVirtual Experience Virtual communication promise Virtual communication reality Obvious appeal- lower cost, expanded reach can drive larger audiences and break down physical barriers. Ideally, deep engagement from all participants Hard to replicate in-person dynamics, need strong awareness to ensure deep connections and great ideas aren’t sitting on the sidelines vs
  • 8. ©2020 Adobe. All Rights Reserved. Adobe Confidential. Team Dynamics New/Forming teams: • Communication at a premium • Limited physical connection to employer • Natural formation of working groups needs cultivation and active management Existing teams: • Benefit of knowing how others like to work, engage and better grasp of strengths & weaknesses • Must find creative ways to break up the inertia to maintain the status quo
  • 10. ©2020 Adobe. All Rights Reserved. Adobe Confidential. Marketing Ops Predictions for 2021 | Precedented
  • 11. ©2020 Adobe. All Rights Reserved. Adobe Confidential. Marketing Ops Predictions for 2021 |Talent available
  • 12. ©2020 Adobe. All Rights Reserved. Adobe Confidential. Marketing Ops Predictions for 2021 | Data Privacy Expansion
  • 13. ©2020 Adobe. All Rights Reserved. Adobe Confidential. Marketing Ops Predictions for 2021 | Rapid Innovation

Hinweis der Redaktion

  1. Evolution/Precedented- use any word that you want, and to some degree what lies ahead is without a perfect precedent, but we’ve learned a ton in 2020 and can build on that in 2021. Unprecedented after a while caused a visceral negative reaction but the reality is that